Transitivity Analysis of Multimodal Cosmetic Advertisements

多模态语篇是指使用两种或多种符合资源完成意义构建的社会实践。随着科学技术的不断发展以及多媒体、互联网的广泛普及，信息的传递方式已由过去单一的文本转变为包含图片、音频、视频、三维动画等的复杂形式，而传统的语篇分析方法忽略了对这些语义表达方式的研究。20世纪90年代中期以来，系统功能语言学家以Halliday建立的系统功能语法为依托，把对社会符号学的研究拓展到对图像、声音、动作等多模态的交际手段的研究。其中最具代表性的是Kress&vanLeeuwen所建立的分析视觉图像的语法框架。 广告在整个商业运作过程中起着十分重要的作用，在一定程度上塑造了我们的社会生活，而化妆品广告是广告的重要组成部分。...Multimodal discourse refers to a set of practices that makes use of two or multiple recourses for meaning making. With the development of science and technology, and also the popularization of multimedia and the Internet, the means of transmitting information has transformed from the monomodal texts to some other more complicated forms (including images, sounds, video and three-dimensional animati...学位：文学硕士院系专业：外文学院英语语言文学系_英语语言文学学号：1202007115264

Theme and Thematic Progression Pattern of CET- 4 Reading Texts——Functional Discourse Analysis of CET-4 Reading Texts

本文以韩礼德(HAllIdAy)的系统功能语法为基础,从三大纯理功能中的语篇功能出发,对近年的几篇四级阅读理解文章的主位及主位推进模式进行分析。本文拟运用主位及主位推进模式的相关理论,以篇章为单位,探讨语篇的内在结构。通过对四级真题阅读文章的分析,本文旨在进一步证实主位推进模式对大学英语教师及教学的指导意义。Based on Halliday’s systemic functional grammar,this essay analyzes themes and thematic progression patterns of several CET-4 reading texts from the aspect of textual function.This essay uses theory of theme and thematic progression pattern to discuss the internal organization of CET-4 reading texts in the unit of text.By analyzing CET-4 reading texts,this essay further discusses the meaning of studying theme and thematic progression pattern for college teachers and teaching