The Effects of Cuteness on Consumers’ Purchase Intention under Different Situation—An Impression Management Perspective

近些年来，随着日本的“萌”系文化进入中国，“可爱”的元素一直被广泛的运用在市场的各个领域。从日用品、玩偶、服装到主题乐园、KTV、餐馆等的装潢，随处可见“可爱”的设计。以往对于“可爱”的研究，多是局限于心理学与社会学领域，研究基于婴儿化外表的“可爱”概念，满足了人类对于繁衍和保护下一代的本能心理，能够吸引人们的注意力，激发积极情绪，引发关怀行为与亲近愿望。然而，对于“可爱”营销学领域的研究，尤其是“可爱”元素在产品营销上的应用边界方面的研究则十分有限。 本文将印象管理作为解释机制，探索“可爱”设计的目标市场及使用边界。从印象管理以往的理论可见，为了达到展现理想自我的目的，人们试图通过一定的方...Recent years, with Japanese kawaii culture entering in China, cute elements have been widely applied in various fields of the market. From necessities, toys, clothes to the decoration of theme parks, KTVs, restaurants, cute design could be found everywhere. Most of the previous researches about cuteness were confined to psychology and sociology, exploring the concept of cuteness based on babyishne...学位：管理学硕士院系专业：管理学院_市场营销学学号：1762013115130

草酸电解合成乙醛酸反应器的研究和模拟

草酸电解还原法生产乙醛酸是一种较有前途的生产方法，对其反应器性能的研究具有重要的理论意义和工业应用价值。 本文首先从平行板电解槽出发，对石墨阴极和碳基催化阴极作了初步研究，并考察了电极材料、电极电位、电解温度、电解液流速对电解反应的电流效率和时空产率的影响，对草酸电解合成乙醛酸工艺有了初步认识。在此基础上，考虑用固定床电解槽来提高时空产率，设计出双阳极室固定床电解槽，使电解的时空产率有了近10倍的提高，但是，在高电流密度时其温度波动较大，要降低温度相当困难。为了进一步改善固定床移热问题，开发出新型阴极冷却反应器，与前人提出的阴极冷却概念相比，其突出优点是冷却剂几乎没有增加反应器的体积，节省了...学位：工学硕士院系专业：化学化工学院化学工程系_化学工程学号：20003300

乙醛酸电合成研究进展

较为全面地总结了乙醛酸制备的技术路线,综合评价其工艺的优缺点;详述了电合成乙醛酸工艺开发方面的情况,总结其最佳工艺条件,提出了存在的问题和今后发展的方向

Electrosynthesis of glyoxylic acid in a static bed reactor with cooled cathode

以过饱和草酸水溶液为阴极液,盐酸溶液为阳极液,在阴极冷却固定床电化学反应器内草酸电解合成乙醛酸。考察了电流密度、电极和电解液温度、阴极材料对合成乙醛酸时空产率和电流效率的影响。结果表明,阴极冷却固定床反应器是一种较理想的反应器,用石墨板作阳极,铅作阴极,电流密度为400.5A/m2,阴极空速u0=0.505m/s,电解温度为20℃左右时,电解1.5h,在阴极可得到质量分数为5.45%的乙醛酸溶液,平均时空产率可达0.12kg/dm3·h以上。Glyoxylic acid was produced by electroreduction of oxalic acid in the static bed reactor with cooled cathode. The cathodic and anodic electrolytes were super-saturated oxalic acid and hydrochloric acid aqueous solutions. The current efficiency and time-space yield of glyoxylic acid were studied under different current densities, temperatures of cathode and electrolyte,materials of cathode. The results indicated that the cooled cathode static bed reactor is an excellent reactor. The average space-time yield of glyoxylic acid is over 0.12 kg/dm~3·h and the concentration of glyoxylic acid can reach 5.45% after 1.5 h electrolysis with cathode of lead and anode of graphite board under conditions of temperature 20℃,superficial flow rate of 0.505 m/s and current density of 400.5 A/m~2 in the cooled cathode static bed reactor.福建省自然科学基金资助项目(F99029

Preparation and Capacity Fading Mechanism of Tin Thin Film as Anode of Lithium-ion Battery

以电镀的方法在铜基底上沉积薄膜锡作为锂离子电池负极材料.运用X射线衍射、扫描电镜、电化学循环伏安、电化学充放电和交流阻抗等多种方法对其结构和性能进行表征和研究.结果表明所制备的薄膜锡电极主要为四方晶系结构,其初始放电(嵌锂)容量为709mAh?g-1,充电(脱锂)容量为561mAh?g-1.电化学循环伏安研究发现在嵌/脱锂过程中薄膜锡经历了多种相变过程.电化学阻抗谱结果说明,首次嵌锂过程中当电极电位达到1.2V在电极表面形成SEI膜,而当电极电位低于0.4V表面SEI膜出现破裂,归因于体积膨胀所致.SEM研究表明30次充放电循环后薄膜锡负极出现龟裂现象.Tin thin film coated on Cu substrate as anode of lithium-ion battery was prepared by electroplating. Its structure and properties were characterized and studied by X-ray diffration, scanning electron microscopy, cyclic voltammetry, charging/discharging test and AC impedence method. XRD patterns indicate that the tin thin film exhibits a structure of tetragonal crystal. The first discharge and charge capacities of the tin thin film electrode were determined to be 709 and 561 mAh?g-1, respectively. Cyclic voltammetric results illustrated that multi-phase changes occurred during the lithiation and delithiation. Electrochemical impedance spectros- copy (EIS) results indicated that SEI film was begun to form on the surface of tin thin film electrode at 1.2 V, and then break down below 0.4 V because of large volume expansion. SEM investigations revealed that the tin thin film electrode appeared serious cracks after 30 charging and discharging cycles.国家重点基础研究和发展规划(973项目)(No.2002CB211804)资助项目

钾促进钴钼耐硫CO变换催化剂的XPS和TPR表征

用 XPS和 TPR谱学表征方法 ,研究钾助剂对负载型 Co-Mo-K-O/γ-Al2 O3水煤气耐硫变换催化剂的作用 .XPS表征显示 ,硫化态催化剂随着钾添加量的增加 ,低价态钼和 S2 - 增加 ,( S-S) 2 - 受抑制 ,( Mo4+ +Mo5 + ) /Mo6 + 质量比为 0 .8～ 1和较多的 S2 - 物种有利于提高催化剂的低温活性 .TPR表征结果示出 ,硫化态及工作态催化剂皆出现α、β 2个吸氢峰 ,可分别归属 Mo6 + → Mo5 + 和 Mo5 + → Mon+ ( n=4 ,3,2 )的还原过程 ;工作态催化剂 α峰峰温较硫化态低 ,β峰为宽峰带低价钼混合峰 ;吸氢峰的大小与催化剂低温活性密切相关

Electrosynthesis of Glyoxylic Acid in a Packed Bed Reactor

以过饱和草酸水溶液为阴极液 ,盐酸为阳极液 ,在固定床电解槽中草酸电还原得到乙醛酸 .考察改变固定床的结构、电解温度及电流密度对生成乙醛酸电流效率和产率的影响 .结果表明 ,以铅粒作阴极 ,石墨板作阳极 ,电流密度 96 .3A·m- 2 ,阴极液空速 0 .5 0 5m·s- 1,电解温度 32℃时 ,在固定床双阳极室内反应 4 5min ,乙醛酸的电流效率仍达到 6 6 .2 % ,浓度 2 .0 2 %Glyoxylic acid was produced by electroreduction of oxalic acid in a packed bed reator.The cathodic and anodic electrolytes were super_saturated oxalic and hydrochloric acid aqueous solutions separated by a super_acid ion_exchange membrane.The current efficiency and yield of glyoxylic acid were studied under different structured packed bed reactors and different electrode materials,temperatures and current densities.The results indicated that the current efficiency of synthsis of glyoxylic acid was over 66.2% and the concentration of glyoxylic acid could reach 2.02% after 45min electrolysis with cathode of lead particles and anode of graphite board under conditions of temperature 32 ℃,superficial flow rate of 0.505 m·s -1 and current density of 96.3 A·m -2 in a packed bed reactor with double_anode cell.作者联系地址：厦门大学化工系,厦门大学化工系,厦门大学化工系,厦门大学化工系 福建厦门361005 ,福建厦门361005 ,福建厦门361005 ,福建厦门361005Author's Address: Dept. of Chem. Engin., Xiamen Univ., Xiamen 361005,Chin

LiCoO_2正极材料电子和离子传输特性的电化学阻抗谱研究

运用电化学阻抗谱(EIS)研究了LiCoO2正极的电子和离子传输特性,及其在电解液中贮存和充放电过程中的变化规律.发现当LiCoO2正极在电解液中贮存达到9h时,在EIS的中频区域出现一个新的半圆,随着贮存时间进一步延长,该半圆不断增大.在充放电过程中,这一中频区域半圆随电极电位的变化发生可逆的增大和减小,其变化规律与LixCoO2电子电导率随电极电位的变化规律相一致.因此,这一新的EIS特征应归属于LiCoO2正极在贮存或锂离子嵌脱过程中LixCoO2电子电导率的变化.研究结果还发现,LiCoO2正极表面SEI膜阻抗在充放电过程中可逆地增大和减小,也可归因于充放电过程中LiCoO2正极活性材料电子电导率的变化.国家重点基础研究发展计划(批准号:2002CB211804)资助项

Electrochemical Impedance Spectroscopic Study of the First Delithiation of Spinel Lithium Manganese Oxide

研究了尖晶石锂锰氧化物电极首次脱锂过程中的电化学阻抗特征.通过选取适当的等效电路拟合实验所得的电化学阻抗谱数据,获得了首次脱锂过程中固体电解质相界面膜(SEI膜)的电阻、电容以及电荷传递电阻、双电层电容等随电极极化电位的变化规律.The first delithiation of the spinel LiMn2O4 electrode was studied using electrochemical impedance spectroscopy (EIS). Appropriate equivalent circuits were proposed to fit the experimental EIS data. Based on the fitting results, the variation of the capacitance and the resistance of SEI(solid electrolyte interphase) film, the resistance of charge transfer, and the capacitance of double layer along with the increase of polarization potential were quantitatively analyzed. The results demonstrated that the resistance and the thickness of the SEI film formed on the spinel LiMn2O4 electrode were both increased with the increase of polarization potential in the first delithiation of the spinel LiMn2O4 electrode; The charge transfer resistance decreases below 4.15 V and increases above 4.15 V, corresponding to the two-step reversible (de)intercalation of lithium between LiMn2O4 and λ-MnO2; The double layer capacitance was influenced by both the state of the spinel LiMn2O4 electrode(different polarization potential) and the two-step reversible (de)intercalation of lithium.国家重点基础研究发展规划项目(2002CB211804)资

LiCoO_2电极/电解液界面特性的电化学阻抗谱研究

运用电化学阻抗谱研究了LiCoO2电极在电解液中的贮存和首次脱锂过程.发现LiCoO2电极在电解液中,随浸泡时间延长其表面SEI膜不断增厚,归结为LiCoO2电极与电解液之间的自发反应导致生成一些高介电常数的有机碳酸锂化合物.研究结果指出LiCoO2电极首次脱锂过程中,SEI膜在3.8~3.95V电位区间发生可逆坍塌,对应其可逆溶解;由于过充反应,当电位大于4.2VSEI膜迅速增厚.研究结果同时表明,Li/LiCoO2电池体系的感抗来源于充放电过程中LiCoO2电极中存在LiCoO2/Li1?xCoO2局域浓差电池.发现锂离子在LiCoO2电极中的嵌脱过程可较好地用Langmuir嵌入等温式和Frumkin嵌入等温式描述,测得LiCoO2电极中锂离子嵌脱过程中电荷传递反应的对称因子α=0.5.国家重点基础研究发展计划资助项目(批准号:2002CB211804