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    2 research outputs found

    Analyzing Violation Cases of PPL and Virtual Advertising Regulation and Consumers’ Recognition

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    Publication venue
    'Social Science Research Institute - Locality and Globality - Korean Journal of Social Sciences'
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    No full text
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    Consumers' Response towards the Advertising Creative with the Socio-psychological Appeals and the Moderating Effects of Collectivism Trait

    Author
    Publication venue
    'Korea Society for Consumer Advertising Psychology'
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    Field of study
    No full text
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