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7 research outputs found

A Study on Strategic Implications of Private Brand ;Focusing on Brand Personality

Author: null ChungKiHan
null 박귀정
Publication venue: Korea Research Academy of Distribution and Management
Publication date: 01/09/2010
Field of study

Antecedents and Consequences of Brand Personality and Brand Equity on Private Brand

Author: null 박귀정
null 정기한
Publication venue: Korea Research Academy of Distribution and Management
Publication date: 01/03/2007
Field of study

The Effects on Purchase Intention to Display-Ratio of Private Brand and National Brand on Purchase Planning

Author: Aaker Jenifer L
Bettman James R
Coupey Eloise
Hsee Christopher K
Richardson P. S
Yaniv Ilan
김성배
박경도
박귀정
박영근
박효현
신수연
유현미
이고은
최자영
편해수
한상린
허종호
Publication venue: 'Korean Academy of Commodity Science & Technology'
Publication date
Field of study

The Success Factors for Commercializing Private Label Products (The Case of JB Air Co. Ltd.)

Author: Ailawadi Kusum L.
Chung Sung-Whan
Hwang Seong-hyuk
Quelch John A.
김미자
박경도
박귀정
박진용
박진용
석유경
송태호
이재진
이호택
임채운
전기흥
현소은
현소은
황성혁
Publication venue: 'Korean Academy of Commodity Science & Technology'
Publication date
Field of study

Relationships between the Effect Factors of Private Brand Images and Customer Trust and Loyalty

A Study On Communication Effects that The Affiliation of Private Brand and National Brand Make

Author: Aaker D. A.
Ailawadi K. L.
Batra R.
Bridges S.
Burton S.
Carpenter G. S.
Celsi R. L.
Cobb-Walgren C. J.
Collins-Dodd C.
Corstjens M.
Desai K. K.
Dhar S. K.
Dholakia U. M.
Farquhar P. H.
Han Y. J.
Herr P. M.
Jacoby J.
Koschate-Fischer N.
Krugman H. E.
Laurent G.
Maheswaran D.
Mittal B.
Muniz Jr A. M.
Park C. W.
Petty R. E.
Raju J. S.
Richardson P. S.
Richardson P. S.
Simonin B. L
Urban G. L.
Vahie A.
Vaidyanathan R.
Zaichkowsky J. L
Zaichkowsky J. L
김정구
김종욱
박경도
박귀정
박종철
박진용
박효현
서병권
신석규
이학식
Publication venue: 'Korean Academy of Commodity Science & Technology'
Publication date
Field of study

Effect of Duty Free Shop's Service Quality on Relationship Quality and Loyalty

Author: Akbaba A.
Al-Alak B. A.
Brady M. K.
Buttle F.
Carman J. M.
Chaudhuri A.
Chi Cui C.
Chiou J. S.
Choi S. A.
Chung-Sub Shin
Churchill Jr. G. A.
Clark M. C.
Crosby L. A.
Dabholkar P. A.
Dorsch M. J.
Durvasula S.
Eisingerich A. B.
Fang Y.
Fornell C.
Gounaris S.
Gwi-Ok Min
Gyeong-Cho Kim
Headley D. E.
Hosmer L. T.
Khuong M. N.
Ko H. S.
Ladhari R.
Ladhari R.
Lam S. S.
Laroche M.
Lee I. G.
Murray K. B.
Oliver R. L.
Ozdemir V. E.
Parasuraman A.
Parasuraman A.
Parasuraman A.
Park J. W.
Qin H.
Reimann M.
Sohn H. K.
Sultan F.
Tsaur S. H.
Walsh G.
Wulf K. D.
Yim J. W.
Yoon K. H.
Zeithaml V. A.
Zeithaml V. A.
고미영
김가령
김광희
김상우
김용
김종호
김철중
남상민
남인우
류문상
박귀정
박정희
박종의
부위륜
손용석
신재익
양롱롱
유은이
윤정근
이규만
이영희
이원일
이유재
이유재
이유재
이인남
이재한
이태민
장형유
장형유
정재완
정재완
정주원
지성구
최철재
한상린
황용철
황인창
Publication venue: 'Korea Distribution Science Association'
Publication date
Field of study

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