13 research outputs found
The Effects of Incongruent Brand Extension, Mental Simulation, Comparative Frame on Purchase Intention
No full textThe Effects of Message Framing of product benefit and Temporal Distance on Advertisng Attitude and Purchase Intention of Social Enterprise Product
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Study on Unifying Romanization Systems of the South and North Koreas - Focusing on comparing current Romanization systems
No full textKorean Nursing Students' Experiences of a Short-term Study Abroad Program in an American College of Nursing
No full textEffects of a Person's Individualistic vs Collectivist Propensity on the Preference of Different Advertising Appeals
No full textA Study on the Influence of Local Co-Brands on Purchase Intention and Product Attitude: Focused on the Moderating Effect of Reliability, Local Patriotism and Prior Knowledge
No full textThe effect of the Type of innovation product and Self-construal on consumer's attitude toward innovation product
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