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    2 research outputs found

    The Chinese image that was expressed at the American animation <Kung Fu Panda> - focusing on the color symbolism -

    Author
    1. 강은혜
    2. 권영걸
    3. 김도희
    4. 민신기
    5. 박영원
    6. 정진강
    7. 진정식
    8. 최미영
    9. 최윤선
    Publication venue
    'Korea Digital Design Council'
    Publication date
    Field of study
    No full text
    Crossref

    The Effect of Price Presentation Color on Price Perception: Focusing on Moderating Role of Regulatory Focus

    Author
    1. Avnet T.
    2. Babin B. J.
    3. Bagchi R.
    4. Baron R. M.
    5. Bellizi J. A.
    6. Bottomley P. A.
    7. Chakravarti D.
    8. Chernev A.
    9. Coulter K. S.
    10. Crowe E.
    11. Crowley A. E.
    12. Della Bitta A. J.
    13. Elliot A. J.
    14. Fellner B.
    15. Gorn G. J.
    16. Gorn G. J.
    17. Hanss D.
    18. Haws K. L.
    19. Higgins E. T.
    20. Higgins E. T.
    21. Higgins E. T.
    22. Higgins E. T.
    23. Hill R. A.
    24. Holmes C. B.
    25. Idson L. C.
    26. Jacobs L.
    27. Kaya N.
    28. Labrecque L. I.
    29. Lee A. Y.
    30. Lee A. Y.
    31. Lichtenstein D. R.
    32. Mehta R.
    33. Meyers-Levy J.
    34. Morwitz V.
    35. Murray D. C.
    36. Nakashian J. S.
    37. Neslin S. A.
    38. Puccinelli N. M.
    39. Schaie K. W.
    40. Shah J.
    41. Summerville A.
    42. Tucker J.
    43. Valdez P.
    44. Vecera S. P.
    45. Walsh L. M.
    46. Wilson G. D.
    47. 구지은
    48. 김경미
    49. 김경진
    50. 김영조
    51. 김영조
    52. 반홍우
    53. 오성주
    54. 유창조
    55. 장정민
    56. 진정식
    57. 황상민
    Publication venue
    'Korea Society for Consumer Advertising Psychology'
    Publication date
    Field of study
    No full text
    Crossref
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