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    2 research outputs found

    Corporate Social Responsibility Advertising Effects of CSR contents and model attributes and message appeal types

    Author
    Publication venue
    'Korea Society for Consumer Advertising Psychology'
    Publication date
    Field of study
    No full text
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    The Effect of Online Fan Community Characteristics on Behavioral Change of Fan Community Members:Focused on Girls Generation Fan Community

    Author
    Publication venue
    'Korean Consumption Culture Association'
    Publication date
    Field of study
    No full text
    Crossref
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