15 research outputs found
Empirical Study on the Effects of Online WOM Informations about Competitive Brands on Brand Evaluations: By Information Type and Competitive Position in the Market
No full textThe Impact of Exposure to Positive and Negative Information on Brand Evaluation after Considering Brand Knowledge: Product Category Differences
No full textStudy of the Impacts of Brand Familiarity and Brand Experience·Satisfaction on Brand Evaluation
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Evaluation of One's Own Brand and a Competitor in Response to Positive and Negative On-Line Messages: Confidence and Brand Evaluation Model
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