10 research outputs found
MNCs are allowed more flexibility in the choice of entry mode in China
departmental bulletin pape
有限長さの回転二重円筒に生ずる時間発展的流れモード形成過程に関する研究
名古屋大学Nagoya University博士(学術)名古屋大学博士学位論文 学位の種類:博士(学術) (課程) 学位授与年月日:平成14年5月31日doctoral thesi
インターネット上の広告とマーケティングをめぐる課題 : 米国のSNSを活用した広告とマーケティングの違反事例からの示唆《特別寄稿》
New advertising and marketing techniques are getting more sophisticated and personalized so that companies can reach their audiences in the digital world. There are serious concerns about the growing trend of deceptive (non-disclosed) native advertisement and influencer marketing in social media.
In the United States, the Federal Trade Commission (FTC) prohibits deceptive and unfair practices under the FTC Act. The FTC has a policy on disguised advertising (paid endorsements and native advertising on the Internet), which is advertising that is likely to mislead consumers and, to enforce this policy, the commission has taken action against non-disclosed native advertising through “influencer” user profiles on Instagram and YouTube.
This study provides an overview of online advertising techniques and discusses several cases of SNS-based influencer advertising and marketing that have violated FTC policy.
The implications of these cases in the U.S. contribute both to an understanding of fair advertising for consumers and to discussions on future directions for policy and marketing in Japan.1.研究の背景と研究の目的
2.インターネット上の新たな広告・マーケティングと規制
3.米国におけるSNSを活用した広告・マーケティングの違反事例
4.考察textapplication/pdfdepartmental bulletin pape
SWISS-PROT ID, GO code, PubMed ID triple and the corresponding evidence passage from the article (3 examples)
<p><b>Copyright information:</b></p><p>Taken from "Overview of BioCreAtIvE: critical assessment of information extraction for biology"</p><p></p><p>BMC Bioinformatics 2005;6(Suppl 1):S1-S1.</p><p>Published online 24 May 2005</p><p>PMCID:PMC1869002.</p><p></p
Distribution of ambiguous synonyms in Fly, Mouse and Yeast task 1B lexical resources
<p><b>Copyright information:</b></p><p>Taken from "Overview of BioCreAtIvE task 1B: normalized gene lists"</p><p></p><p>BMC Bioinformatics 2005;6(Suppl 1):S11-S11.</p><p>Published online 24 May 2005</p><p>PMCID:PMC1869004.</p><p></p
Sample abstract with unique gene identifiers, plus excerpt from lexicon
<p><b>Copyright information:</b></p><p>Taken from "Overview of BioCreAtIvE: critical assessment of information extraction for biology"</p><p></p><p>BMC Bioinformatics 2005;6(Suppl 1):S1-S1.</p><p>Published online 24 May 2005</p><p>PMCID:PMC1869002.</p><p></p
Percent of names of a given length for BioCreAtIvE task 1A gene names and MUC-6 organization names
<p><b>Copyright information:</b></p><p>Taken from "BioCreAtIvE Task 1A: gene mention finding evaluation"</p><p></p><p>BMC Bioinformatics 2005;6(Suppl 1):S2-S2.</p><p>Published online 24 May 2005</p><p>PMCID:PMC1869012.</p><p></p
