Broadening \u3cem\u3eJournal of Public Policy & Marketing\u3c/em\u3e’s Outreach: My Tour of Duty” as Editor

The article offers the insights of Journal of Public Policy & Marketing\u27s former editor on his tenure, objectives, and initiatives. He states that on editor tenure, he observed that a crucial time in a journal\u27s life is the handoff or transition between retiring and incoming editors. He says that the aim in his term was to provide information regarding public policy issues\u27s impact on marketing behaviors. He adds that he promoted ethnography topics during his tenure

The Use of Marketing Knowledge in Formulating and Enforcing Consumer Protection Policy

The purpose of this first chapter of the handbook is to discuss how the findings and approaches offered by the marketing discipline are used in consumer protection policy

Editor\u27s Statement

It has been almost nine years since I concluded my term as the fifth editor of Journal of Public Policy & Marketing (JPP&M). As indicated in my outgoing “Editor’s Statement” (2001), I consider it a tremendous honor to have served as editor for a journal that has evolved into one of the leading outlets for scholarly work in the marketing field. However, as most former editors will acknowledge, it can be best described as an ever-changing journey, with peaks and valleys in the evolution process. Therefore, the purpose of this article is to reflect on my tenure and background, my objectives for the journal, initiatives that were tried (including what worked and what didn’t), special issues and sections, and award-winning articles and reviewers. I conclude with a closing set of thoughts and reflections for future JPP&M editors, authors, reviewers, and readers

Warnings and Disclosures

This chapter reviews nearly six decades of research on warnings and disclosures, including common misperceptions and their importance to public health policy, and offers an answer to the key question, “Do warnings and disclosures really work?” Supporting theory and research applications are discussed

Introduction to Socialism\u27s Muse

The disappointment of feminist aspirations in 1848 nevertheless demands more thoroughgoing explanation than its impracticality in politically charged times. We must not lose track of the fact that during the July Monarchy a truly remarkable intellectual revolution took place. For the shy twenty years of Louis Philippe’s reign the formerly unthinkable became relatively commonplace: women’s equality came to be a central tenet of the most avant-garde intellectual and political movement of the day, romantic socialism. Given its integral importance to the earliest pronouncements of socialist philosophy, the totality of feminism’s neglect during the moment of political opportunity afforded to socialism by the events of 1848 is, indeed, surprising. In fact, there are two phenomena that require explication: Before it could be neglected in 1848, feminism had to be seen as a possibility in the first place. Addressing these issues begins with questions: what made feminism thinkable in the early days of the 1830s, and what forces then rendered it untenable in 1848? 11 This book begins addressing these questions by looking not at the feminism of the socialist movement, but at the terms in which romantic socialist doctrine itself was defined. It is my argument that both the possibility and the disavowal of women’s social and political equality were rooted in the gendered understanding of the individual and of society through which socialism launched its critique. Beginning from this perspective, I argue that the feminism that emerged within the socialist world view was made plausible not by any special adherence to women’s equality, but rather by the deployment of an idealized notion of womanhood itself, one that was intimately connected to the vision of the good society espoused. 12 Socialists rejected a world in which the struggle for existence was engaged by atomized, isolated creatures, “rapacious wolves” in Pierre Leroux’s language, and embraced a more harmonious vision of human reality, one rooted in cooperation and in common sense purpose and identity. 13 Women in early socialism came to stand as the antithesis of all that socialists despised in their contemporary world, and as the symbol of that to which they aspired. By definition an outsider to the corrupt realm of the public sphere, woman came to symbolize an alternative to that competitive terrain. Socialists exalted this alternative in quasi-religious terms, and in the process came to espouse something that looked very like feminism to both contemporary and retrospective eyes. But of course all of this was taking place during the July Monarchy, a period during which socialists increasingly saw the political realm as sterile and inaccessible. Woman’s place in a republican political order was not particularly relevant to the socialist critics of the prevailing bourgeois one. It was only when socialists and republicans redefined the political realm on their own terms, in the spring of 1948, that women’s political rights really came to be a possibility and thus a point of contention

Incoming Editor’s Statement

In this editor\u27s statement, I will share JPP&M\u27s editorial philosophy and mission with our readers, as well as important information regarding our Web site, new JPP&M activities, section editors, and special issues and conferences. The following JPP&M editorial philosophy and mission should be of interest to readers and all prospective contributors

Analysis of thermal stress and metal movement during welding

Objectives of study were: investigation of temperature changes caused by welding arc with analysis of temperature distribution; development of system of mathematical statements describing thermal stresses and plastic strains during welding; and development of system of mathematical solutions and computer programs for one-dimensional analysis

Low gravity containerless processing of immiscible gold rhodium alloys

Under normal one-g conditions immiscible alloys segregate extensively during solidification due to sedementation of the more dense of the immiscible liquid phases. However, under low-g conditions it should be possible to form a dispersion of the two immiscible liquids and maintain this dispersed structure during solidification. Immiscible (hypermonotectic) gold-rhodium alloys were processed in the Marshall Space Flight Center 105 meter drop tube in order to investigate the influence of low gravity, containerless solidification on their microstructure. Hypermonotectic alloys composed of 65 atomic % rhodium exhibited a tendency for the gold rich liquid to wet the outer surface of the containerless processed samples. This tendency led to extensive segregation in several cases. However, well dispersed microstructures consisting of 2 to 3 micron diameter rhodium-rich spheres in a gold-rich matrix were produced in 23.4 atomic % rhodium alloys. This is one of the best dispersions obtained in research on immiscible alloy-systems to data