Factors affecting young Malaysians' intention to purchase green products

Green marketing refers to holistic marketing concept in which it involves production, marketing, consumption and product disposal in a way that is less harmful to the environment.The purpose of this study was to examine the influence of knowledge, perceived value, eco-label, and social influence on the intention of future green products purchasing among young Malaysian.The sample size of this study was 250 students.The results of this study showed that social influence have a relationship with young consumers’ intention to purchase green products, however knowledge and eco-label had no influence. This research brings a better understanding on young consumers’ intention towards future green purchasing in Malaysia

Young consumers’ intention towards future green purchasing in Malaysia

Green marketing is all about marketing products that are considered environmentally safe.The purpose of this study is to examine the influence of price, time, and eco-label, on the intention of future green products purchasing among young Malaysian.In this study 250 questionnaires were distributed.The data was analyzed using reliability test, normality, correlation analysis, and multiple regressions.The results of this study showed that price, and time have a significant relationship with young consumers’ intention to purchase green products, however, eco-label had no influence on consumers’ intention to purchase green products.This research brings a better understanding on young consumers’ intention towards future green purchasing in Malaysia

Bioactivity of Samsum ant (Pachycondyla sennaarensis) venom against lipopolysaccharides through antioxidant and upregulation of Akt1 signaling in rats

BACKGROUND: This study aimed at investigating the oxidative stress ameliorating effect, lipids profile restoration, and the anti-inflammatory effect of Samsum Ant Venom (SAV) in induced endotoxemic male rats, injected with bacterial lipopolysaccharides (LPS). RESULTS: Results revealed that LPS significantly increased the oxidative stress indications in LPS-injected rats. A significant increase of both malondialdehyde (MDA), and advanced oxidative protein products (AOPP), as well as a significant suppression of glutathione were all detected. Treatment with 100 μg/kg dose of SAV significantly restored the oxidative stress normal indications and increased the total glutathione levels. Treatment of the LPS-rats with 100 μg/kg dose of SAV showed a clear anti-inflammatory function; as the histological architecture of the hepatic tissue was partially recovered, along with a valuable decrease in the leukocytes infiltrated the hepatic tissues. Treatment of some rat groups with 600 μg/kg dose of SAV after LPS injection induced a severe endotoxemia that resulted in very high mortality rates. SAV versus the effects of LPS on AKT1, Fas, TNF-α and IFN-γ mRNA expression. SAV was found to significantly lower Fas gene expression comparing to the LPS group and restore the level of IFN-γ mRNA expression to that of the control group. CONCLUSION: In conclusion, SAV, at the dose of 100 μg/kg body weight, maintained and restored the oxidative stability, the anti-inflammatory, and the hypolipidemic bioactivity in rats after induced disruption of these parameters by LPS injection. This improvement by SAV was mediated by upregulation of AKT1

New technique for decreasing of total harmonic distortion of three- phases bridge rectifier by using the method of harmonic injection

Bridge rectifier of three-phases is has widely applications in power systems. This rectifier consummates a wave form that has been shaped by a non-linear of the input current, though in the power system. The harmonic parts caused by such power electronic devices have critical effects on a number of aspects of power networks, particularly, on distribution. In accumulation, the value of Total Harmonic Distortion (THD) is high; it causes unwanted distortion on the sinusoidal figure of the wave for the input current. The outcomes propose a new circuit for a three-phase rectifier, making use of harmonic current injection method. The MATLAB software has been used to simulate the proposed circuit. A prototype has been developed to prove the actual results and compare them with the simulation results of the proposed circuit. The proposed circuit applies active harmonic current injection method with a capacitor bank, which, compared to conventional circuits, is not sophisticated. The model has been verified with feedback injection harmonic current to demonstrate the strength of the system. The evaluation of the simulation results and experimental outcomes from the prototype represents an unimportant difference. The proposed circuit has minimized the THD drawn from the input current supply down to 5.5%

Should outbreak response immunization be recommended for measles outbreaks in middle- and low-income countries? An update.

Measles caused mortality in >164,000 children in 2008, with most deaths occurring during outbreaks. Nonetheless, the impact and desirability of conducting measles outbreak response immunization (ORI) in middle- and low-income countries has been controversial. World Health Organization guidelines published in 1999 recommended against ORI in such settings, although recently these guidelines have been reversed for countries with measles mortality reduction goals

Determination of Important Topographic Factors for Landslide Mapping Analysis Using MLP Network

Landslide is one of the natural disasters that occur in Malaysia. Topographic factors such as elevation, slope angle, slope aspect, general curvature, plan curvature, and profile curvature are considered as the main causes of landslides. In order to determine the dominant topographic factors in landslide mapping analysis, a study was conducted and presented in this paper. There are three main stages involved in this study. The first stage is the extraction of extra topographic factors. Previous landslide studies had identified mainly six topographic factors. Seven new additional factors have been proposed in this study.They are longitude curvature, tangential curvature, cross section curvature, surface area, diagonal line length, surface roughness, and rugosity. The second stage is the specification of the weight of each factor using two methods. The methods are multilayer perceptron (MLP) network classification accuracy and Zhou’s algorithm. At the third stage, the factors with higher weights were used to improve the MLP performance. Out of the thirteen factors, eight factors were considered as important factors, which are surface area, longitude curvature, diagonal length, slope angle, elevation, slope aspect, rugosity, and profile curvature.Theclassification accuracy of multilayer perceptron neural network has increased by 3% after the elimination of five less important factors

Indoor air quality (IAQ) in educational institutions: a review on risks of poor IAQ, sampling strategies, and building-related health symptoms

Health and academic achievement of students from every level of education are affected by the provision of good Indoor Air Quality (IAQ) since the students spend more than 5 hours of a day in school on average. Hence, this paper discusses on issues related to IAQ studies in maintaining a healthy level in educational institution. The presence of indoor pollutants such as VOCs, CO2, and other hazardous elements were assessed in terms of its effects on students’ well-being and health. This paper also examines commonly reported health problems related to poor IAQ such as sick building syndrome (SBS) and asthma. Every measurements and consideration regarding IAQ provision comes with different techniques and strategies, which were highlighted regarding its relative importance and frequency of use by different researchers. The review suggested substitution of natural-based products for indoor cleaning agents and installation of air ventilation and purification systems for a more acceptable indoor air quality

Admixtures to reduce chloride ingress into concrete

Imperial Users onl

Colors Effect on Perception from Screen Layout With The View of Human Computer Interaction

This project is a research conducted on Human Computer Interaction (HCI) area. Color is one of the elements in HCI subject which will be discussed in the project research specifically. Color has becomeone of the important subjects in many fields, perhaps one of the important attributes in the study of HCI. When it comes to the designing a system or a web page, HCI also had presented some guidelines to propose color selection, perhaps there is a "why" factor on the subject to question why such color must be use or avoid. In other hand, traditionally designers tend to reflect personnel favoritism on color preferences, normally preferably choice of color or even local customs and believe over designing a system. This project will blend between color science and perception through the view ofHuman Computer Interaction. There are two objectives of the study which is to test and prove that does color effects the users and productivity. Usability testing will be performed and trough the result, this research is targeting to propose a standard of good practice color preferences on page display over a specific system. In this research, the main element to be studied is human factor and the human perception. Two areas of studies relates which is the color science and its fundamental as well as the human perception where the usability testing will be perform to structure and generate findings of the experiment. The scope of research is specifically targeted on 'sensitive system' such as banking system, aircraft, etc. The project consists of five phases of methodology which needs to be simple, and reported in sufficient detail as to be easily replicable. There are three experiments conducted for usability testing which are the video recording session with the 'think aloud method' practice, questionnaires and interview session. The data ofthe experiment will be analyzed and referred back to the fundamental of color science. At the end of the research, a standard of recommended 'Good Practice Color' will be proposed