Can society nurture humanistic marketing?

For more than four decades, academic debates on the morality of marketing have focused mainly on the advantages and disadvantages of marketing as an institution. This essay questions the usefulness of such debates to addressing many challenges of life in contemporary society and argues that engagement in such discussions will only entrap us in vicious circles of argumentation. The author calls for collective social responsibility and argues that humanistic marketing can only be realised in a humanistic society

Commissioning of the new multi-layer integration prototype of the CALICE tile hadron calorimeter

The basic prototype of a tile hadron calorimeter (HCAL) for the International Linear Collider (ILC) has been realised and extensively tested. A major aspect of the proposed concept is the improvement of the jet energy resolution by measuring details of the shower development and combining them with the data of the tracking system (particle flow). The prototype utilises scintillating tiles that are read out by novel Silicon Photomultipliers (SiPMs) and takes into account all design aspects that are demanded by the intended operation at the ILC. Currently, a new 12 layer prototype with about 3400 detector channels is under development. Alternative architectures for the scintillating tiles with and without wavelength-shifting fibres and tiles with individual wrapping with reflector foil is tested as well as different types of SiPMs. The new prototype was used for the first time at the CERN Proton Synchrotron test facility in fall 2014. Additionally, detector modules for the CALICE scintillator-based Electromagnetic Calorimeter (Sc-ECAL), that follow the proposed HCAL electronics architecture, were part of this new prototype. A new multi-layer Data Acquisition System (DAQ) was used for the detector configuration and operation.Comment: 2014 IEEE Nuclear Science Symposium and Medical Imaging Conference and 21st Symposium on Room-Temperature Semiconductor X-ray and Gamma-ray Detectors (NSS/MIC 2014 / RTSD 2014

Misconceptions of culture in cross cultural business and management studies

In this paper, I critique the cliched representations of culture in the general context of cross-cultural business and management studies. My primary objective is to demonstrate how a lack of conceptualisation of culture has resulted in the proliferation of misconceptions and cultural stereotypes. I identify some possible causes for the creation and acceleration of these cliches. Then, using the example of 'global culture', I seek to question some of the underpinning assumptions about the very essence of culture. I intend to create awareness about the potential risks of oversimplification of certain terms and concepts and call for more in depth treatment of culture in the broad area of business and management context

Editorial : towards an enhancement of knowledge generation in marketing by contributions from non-western contexts

This editorial paper highlights the significance of scholarly contributions from non-western contexts to business and management studies in general and marketing in particular. It calls for constructive, ethical, and committed collaborations between authors and reviewers of academic articles in order to collectively enhance knowledge generation in a global era. Using Iranian Journal of Management Studies as a case, it argues that whilst the increasingly epidemic west-centric journal rankings determine research quality perceptions globally, high quality research outputs from local non-western contexts can help draw the attention of researchers across the world to the value of work undertaken in non-western contexts. On this basis, it presents some hands-on suggestions for enhancing the quality of research outputs from non-western contexts, particularly in relation to new or emerging journals such as Iranian Journal of Management Studies