Amy's story: a research agenda for smoking cessation in pregnancy

The purpose of this paper is to report on a case from Nottinghamshire County Primary Care Trust (PCT) as an exploratory study examining the role of social marketing’s contribution to smoking cessation during pregnancy. Insights from the case will be used to inform and stimulate debate around future inquiry regarding the effectiveness of such campaigns, specifically with respect to smoking cessation in pregnancy, the role of low-budget highly-localised programmes and, in response to a recent Chartered Institute of Marketing (CIM) paper (Thorp, 2009), the extent to which social marketers lead the way in producing behavioural change in populations. Whilst well discussed in the health literature, smoking cessation during pregnancy remains under-researched in the marketing literature offering opportunities for research and practice. Also, this study is of contemporary interest in light of the proposed public sector cuts which will restrict social marketing budgets, the move of Public Health to local authority control placing it as central to the Government’s public health plans, and the Government’s reported interest in behavioural change techniques such as nudge theory (Stamp, 2010). The paper is structured by presenting the case using The National Social Marketing Centre’s (NSMC, 2010) benchmark criteria for effective social marketing, whilst identifying findings and themes from the literature

Many New Hampshire Jobs Do Not Pay a Livable Wage

Two forces are likely to have the greatest impact on the projected availability of livable wage jobs in coming years. The first is the course of the current economic downturn. Table 11 shows the New England Economic Partnership (NEE P) forecast for New Hampshire's unemployment rate from 2008 to 2012. As the table shows, unemployment is projected to increase from 3.7 percent in 2007 to 4.2 percent in 2009, after which it is projected to gradually fall. The latest NEE P forecast predicted a relatively mild economic contraction, which provides some reason for optimism among New Hampshire workers. However, any optimism should be tempered by the fact that the latest forecast was issued before the dramatic stock market decline and at the beginning of the financial crisis.The second major factor impacting the availability of livable wage jobs is the changing composition of New Hampshire's economic base. Between 2000 and 2007, New Hampshire lost 25,400 manufacturing jobs, representing a 25 percent decline in the industry.10 Over the same period, jobs in education, healthcare, retail trade, and leisure and hospitality grew by about the same number of jobs. To the extent New Hampshire continues in this transition from a production-based to a service-based economy, the proportion of livable wage jobs is expected to decline

Effective Employee Incentive Plans: Features and Implementation Processes

[Excerpt] This paper will evaluate the effectiveness of broad-based employee incentives, identifying the features of effective plans. For our purposes, “broad-based” is used to signal that more than 50 percent of employees are eligible for this variable pay plan. In addition, the terms “variable pay plan” and “pay for performance” are used interchangeably as they appeared in the original sources

Proposal for the creation of a national network of global studies high schools

This is a proposal to seek private and public funding to create a national network of global studies high schools (GSHS). The aim of a network of GSHSs is to enlarge the leadership corps of the next generation and to equip its members to address mounting global challenges to the security, material welfare, and freedoms of the American people, the citizens of open societies everywhere, and those who are striving to join their ranks.Title VI National Resource Center Grant (P015A060066)published or submitted for publicationnot peer reviewe

Parrondo's games with chaotic switching

This paper investigates the different effects of chaotic switching on Parrondo's games, as compared to random and periodic switching. The rate of winning of Parrondo's games with chaotic switching depends on coefficient(s) defining the chaotic generator, initial conditions of the chaotic sequence and the proportion of Game A played. Maximum rate of winning can be obtained with all the above mentioned factors properly set, and this occurs when chaotic switching approaches periodic behavior.Comment: 11 pages, 9 figure

Shieldmaiden

Shieldmaiden is a poem that examines J.R.R. Tolkien\u27s Lord of the Rings series from a feminist perspective, focusing on the character of Éowyn and her influence on female readers of Tolkien\u27s novels

Shrinking the Malaria Map: A Prospectus on Malaria Elimination

\ud Thirty-nine countries across the world are making progress toward malaria elimination. Some are committed to nationwide elimination, while others are pursuing spatially progressive elimination within their borders. Influential donor and multilateral organizations are supporting their goals of achieving malaria-free status. With elimination back on the global agenda, countries face a myriad of questions. Should they change their programs to eliminate rather than control malaria? What tools are available? What policies need to be put into place? How will they benefit from elimination? Unfortunately, answers to these questions, and resources for agencies and country program managers considering or pursuing elimination, are scarce. The 39 eliminating countries are all positioned along the endemic margins of the disease, yet they naturally experience a variety of country characteristics and epidemiologies that make their malaria situations different from one another. The Malaria Elimination Group (MEG) and this Prospectus recognize\ud that there is no single solution, strategy, or time line that will be appropriate for every country, and each is encouraged to initiate a comprehensive evaluation of its readiness and strategy for elimination. The Prospectus is designed to guide countries in conducting these assessments. The Prospectus provides detailed and informed discussion on the practical means of achieving and sustaining zero transmission. It is designed as a road map, providing direction and options from which to choose an appropriate path. As on all maps, the destination is clearly marked, but the possible routes to reach it are numerous. The Prospectus is divided into two sections: Section 1 Eliminating Malaria comprises four chapters covering the strategic components important to the periods before, during, and after an elimination program. Section 2 Tools for the Job, comprises six chapters that outline basic information about how interventions in an elimination program will be different from those in a control setting. Chapter 1, Making the Decision, evaluates the issues that a country should consider when deciding whether or not to eliminate malaria. The chapter begins with a discussion about the quantitative and qualitative benefits that a country could expect from eliminating malaria and then recommends a thorough feasibility assessment. The feasibility assessment is based on three major components: operational, technical, and financial feasibility. Cross-border and regional collaboration is a key subject in this chapter. Chapter 2, Getting to Zero, describes changes that programs must consider when moving from sustained control to an elimination goal. The key strategic issues that must be addressed are considered, including supply chains, surveillance systems, intersectoral collaboration, political will, and legislative framework. Cross-border collaboration is again a key component in Getting to Zero. Chapter 3, Holding the Line, provides recommendations on how to conduct an assessment of two key factors that will affect preventing the reemergence of malaria once transmission is interrupted: outbreak risk and importation risk. The chapter emphasizes the need for a strong surveillance system in order to prevent and, if necessary, respond to imported cases. Chapter 4, Financing Elimination, reviews the cost-effectiveness of elimination as compared with sustained control and then presents the costs of selected elimination programs as examples. It evaluates four innovative financing mechanisms that must support elimination, emphasizing the need for predictable and stable financing. Case studies from Swaziland and two provinces in China are provided. Chapter 5, Understanding Malaria, considers malaria from the point of view of elimination and provides a concise overview of the current burden of the disease, malaria transmission, and the available interventions that can be used in an elimination program. Chapter 6, Learning from History, extracts important lessons from the Global Malaria Eradication Program and analyzes some elimination efforts that were successful and some that were unsuccessful. The chapter also reviews how the malaria map has been shrinking since 1900. xiv A Prosp ectus on Mala ria Elimi natio n\ud Chapter 7, Measuring Malaria for Elimination, provides a precise language for discussing malaria and gives the elimination discussion a quantitative structure. The chapter also describes the role of epidemiological theory and mathematical modeling in defining and updating an elimination agenda for malaria. Chapter 8, Killing the Parasite, outlines the importance of case detection and management in an elimination setting. Options for diagnosis, the hidden challenge of Plasmodium vivax in an elimination setting, and the impact of immunity are all discussed. Chapter 9, Suppressing the Vector, explores vector control, a necessary element of any malaria program. It considers optimal methods available to interrupt transmission and discusses potential changes, such as insecticide resistance, that may affect elimination efforts. Chapter 10, Identifying the Gaps — What We Need to Know, reviews the gaps in our understanding of what is required for elimination. The chapter outlines a short-term research agenda with a focus on the operational needs that countries are facing today. The Prospectus reviews the operational, technical, and financial feasibility for those working on the front lines and considers whether, when, and how to eliminate malaria. A companion document, A Guide on Malaria Elimination for Policy Makers, is provided for those countries or agencies whose responsibility is primarily to make the policy decisions on whether to pursue or support a malaria elimination strategy. The Guide is available at www.malaria eliminationgroup.org

Catalytically active peptide–gold nanoparticle conjugates: Prospecting for artificial enzymes

The self‐assembly of peptides onto the surface of gold nanoparticles has emerged as a promising strategy towards the creation of artificial enzymes. The resulting high local peptide density surrounding the nanoparticle leads to cooperative and synergistic effects, which result in rate accelerations and distinct catalytic properties compared to the unconjugated peptide. This Minireview summarizes contributions to and progress made in the field of catalytically active peptide–gold nanoparticle conjugates. The origin of distinct properties, as well as potential applications, are also discussed