Electrically conductive anodized aluminum coatings

A process for producing anodized aluminum with enhanced electrical conductivity, comprising anodic oxidation of aluminum alloy substrate, electrolytic deposition of a small amount of metal into the pores of the anodized aluminum, and electrolytic anodic deposition of an electrically conductive oxide, including manganese dioxide, into the pores containing the metal deposit; and the product produced by the process

Selective attention in the peripheral visual field.

PsychologyDoctor of Philosophy (PhD

Optimizing trade-offs among stakeholders in real-time bidding by incorporating multimedia metrics

Displaying banner advertisements (in short, ads) on webpages has usually been discussed as an Internet economics topic where a publisher uses auction models to sell an online user's page view to advertisers and the one with the highest bid can have her ad displayed to the user. This is also called \emph{real-time bidding} (RTB) and the ad displaying process ensures that the publisher's benefit is maximized or there is an equilibrium in ad auctions. However, the benefits of the other two stakeholders -- the advertiser and the user -- have been rarely discussed. In this paper, we propose a two-stage computational framework that selects a banner ad based on the optimized trade-offs among all stakeholders. The first stage is still auction based and the second stage re-ranks ads by considering the benefits of all stakeholders. Our metric variables are: the publisher's revenue, the advertiser's utility, the ad memorability, the ad click-through rate (CTR), the contextual relevance, and the visual saliency. To the best of our knowledge, this is the first work that optimizes trade-offs among all stakeholders in RTB by incorporating multimedia metrics. An algorithm is also proposed to determine the optimal weights of the metric variables. We use both ad auction datasets and multimedia datasets to validate the proposed framework. Our experimental results show that the publisher can significantly improve the other stakeholders' benefits by slightly reducing her revenue in the short-term. In the long run, advertisers and users will be more engaged, the increased demand of advertising and the increased supply of page views can then boost the publisher's revenue

Is the internet the right medium for a 'don't quit campaign'?

This paper examines the effectiveness of promoting post-16 education and training via Internet. It examines the differences between those who intend to continue the post-16 schooling and those who do not. The implication of the findings challenges the effectiveness of a 'don't quit campaign' which was to offer support and guidance on the choice of post 16 options. This study found that the campaign has done very little for those who decided not to continue post-16 education. Consequently, disadvantaged young people need constant support and resources to eliminate the disparities between different groups

Neuromarketing Applied to Educational Toy Packaging

[EN] This research work comes in response to the question of which aspects are more relevant for consumers when purchasing educational toys as opposed to other toys that are focused solely on leisure. This empirical research focuses on an educational toy distributed in Spain by the Educa brand (Conector family, reference "I learn English"), which is the product best-selling product of its brand in this area, and analyses how consumers make decisions concerning this product in relation to other products designed by competitors. The research looks into customer reactions while looking at these products, measuring brain activity generated by different aspects of product design and its influence on choice. The aim of the present study was to propose a model that optimizes the design of educational toy packaging. Through the use of neuromarketing techniques -attention through eye tracking, and emotion using galvanic skin response- as well as qualitative research techniques, the objective of this research is to determine the motivations in the processes of buying educational toys. The packaging design elements analyzed are brand, product family, toy name, recommended age, game image, number of questions/topics, and additional texts. The results suggest that the most important elements are the graphic details of the packaging, obtaining a perception of a higher educational level as more questions are addressed by the game. The simultaneous combination of qualitative techniques monitored with galvanic skin response (neuro-qualitative study) allows additional conclusions to be aligned with the end user of the product, including a prominent social component when the product is purchased as a gift for a third party.Juárez Varón, D.; Tur-Viñes, V.; Mengual Recuerda, A. (2020). 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