POETIC LANGUAGE IN NAZARETH’S “LOVE HURTS”

This study is concerned with how language is poetically used in one of Nazareth’s song lyrics, “Love Hurts”. The language encompasses a series of figures of speech. This study was performed as an alternative practice in teaching English poetry. Figures of speech intrinsically compose English poetry. Because the figures of speech contain implied meaning, they might not be easily meaningful to a reader of the lyric. This study is intended to describe the figures of speech so that the language becomes more understandable to the reader. This study applies a textual analysis, and it adopts Leech’s linguistic guide to English poetry. The linguistic guide includes absurdity in the language of poetry; transference of meaning; and over and counter statement. The discussion works on each of the lyric’s lines, and it results in the series of figures of speech, comprising oxymoron, paradox, synecdoche, metaphor, metonymy, hyperbole, litotes, and irony. The figures of speech indicate that the language is arranged to sweetly sound a melody. Besides that, the figures of speech indicate that the language is also used figuratively to contain the meaning. In other words, in the lyric, the language was used not only to be sung melodically, but it was also used to be written poetically

Pengaruh Inovasi Produk, Kualitas Produk, Harga, Diferensiasi Produk dan Citra Merek Terhadap Pengambilan Keputusan Pembelian Oli Top 1 di Semarang.

Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh inovasi produk, kualitas produk, harga, diferensiasi produk dan citra merek terhadap pengambilan keputusan pembelian oli TOP 1 di Semarang. Metode pengumpulan data menggunakan kuesioner dan teknik analisis yang digunakan adalah regresi linear berganda pada 100 responden yang melakukan pembelian pada oli TOP 1 di Semarang. Analisis data pada penelitian ini menggunakan bantuan spss versi 20. Teknik pengambilan sampel yang digunakan adalah Sampling Kebetulan (Accidental Sampling) dan teknik pengujian data yang digunakan dalam penelitian ini meliputi uji validitas dengan korelasi antar skor, uji reliabilitas dengan cronbach alpha. Uji asumsi klasik dan analisis regresi liner berganda, untuk menguji dan membuktikan hipotesis penelitian. Hasil penelitian menunjukkan secara simultan inovasi produk, kualitas produk, harga, diferensiasi produk dan citra merek berpengaruh terhadap pengambilan keputusan pembelian oli TOP 1 di Semarang. Secara parsial inovasi produk, kualitas produk, citra merek tidak berpengaruh signifikan terhadap keputusan pembelian sedangkan harga dan diferensiasi produk berpengaruh signifikan terhadap keputusan pembelian. Dalam penerapan strategi pemasarannya sebaiknya lebih memperhatikan inovasi produk, mengingat inovasi produk belum diterapkan dalam proses pemasaran, kualitas produk juga sebaiknya diperhatikan karena konsumen cenderung tidak memikirkan oli apa yang baik untuk kendaraannya perlu diperhatikan serta citra merek sebaiknya lebih diperhatikan, mengingat citra merek oli TOP 1 pada konsumen belum tertanam dengan baik

Pengaruh Bauran Pemasaran Produk Jati Terhadap Keputusan Pembelian Konsumen (Studi Pada PD. Meubel Marthi Palembang)

This study tries to analyze the influence of the marketing mix of teak products for consumer purchase decisions in the city of Palembang. The population in this study is the consumer PD. Marthi furniture Palembang and the sample was determined using the method of purposive sampling, a method of determining the sample based on specific criteria. For example consumers who have purchased the product identity in the PD. Marthi furniture. The results of this study is that the mix of products proven to influence the purchase decisions of consumers. These results are based on the value of significance (p-value) generated by 0.017 less than 0.05, and the value of t calculated (2.431) is bigger than t table value (2.353). Mix of pricing, distribution and promotion proved to have no effect on purchasing decisions. These results are based on the value of significance (p-value) produced greater than 0.05, and the value t count bigger than t table value (2.353). Marketing mix consists of product mix, price mix, distribution mix and promotional mix together proved to influence the purchase decisions of consumers. These results are based on the value of significance (p-value) generated by 0.043 less than 0.05, and the calculated F value (2.569) is greater than the value of F table (2.47)

PERTANGGUNGJAWABAN HUKUM TERHADAP KONSUMEN YANG MENITIPKAN HEWAN PELIHARAANYA DI JASA PENITIPAN HEWAN PELIHARAAN (STUDI KASUS PET HOTEL X DI KOTA MALANG)

Nowadays, keeping animals has become a lifestyle that is quite popular and a trend among people. The owner has the obligation to maintain and care for the animal and the owner must also be responsible for the consequences that will arise from the animal. However, it is not uncommon for people to be unable to take care of their pets because of busy work. Therefore, business people see a business opportunity in the form of providing pet care services or what is usually called a Pet Hotel. With this Pet Hotel, pet owners are no longer confused about leaving their pets while they are busy working. In carrying out this custody, of course the Pet Hotel and the animal owner enter into an agreement which indirectly creates a legal relationship between the two parties. When carrying out day care, it is not uncommon for the Pet Hotel to experience problems with the animals such as illnesses and injuries. So this is the background for this research with the formulation of the problem of how the consumer agreement with Pet Hotel is contained, what legal issues arise, and what responsibility Pet Hotel has for animals that are injured or sick. The research method used is the empirical legal method. The types of data used are primary and secondary. Based on the results of research and discussion, it is stated that the contents of the agreement between consumers and Pet Hotel are procedural in nature. The legal problem that arose was a breach of contract committed by the Pet Hotel. Then for accountability, the Pet Hotel will be responsible in the form of treatment and care until it recovers if the animal's illness is caused by an error on the part of the Pet Hotel

PERAMALAN HARGA MINYAK MENTAH DUNIA MENGGUNAKAN METODE RADIAL BASIS FUNCTION NEURAL NETWORK

Oil is the most important commodity in everyday life, because oil is one of the main source of energy that is needed for the people. Changes in crude oil prices greatly affect the economic conditions of a country. To forecast crude oil prices, the past data of the crude oil that is the time series data will be studied so that will produce crude oil price forecast in the future. Model of Radial Basis Function Neural Network is suitable for large-scale data processing, because this model does not require the use of all data input and has a total processing time of rapid system. This model has a network architecture in the form of input layer, hidden layer and output layer. Analysis conducted on the data as much as 1286 taken as 100 the data thus obtained value of 0.9145 MSE training and training MAPE value of 0.74%, while for the testing of 4.2739 MSE and MAPE testing value is 1.63%. Based on the results of forecasting, crude oil prices on July 29, 2015 until August 2, 2015 at USD $ 55.91 per barrel. Keywords: Radial Basis Function Neural Network (RBFNN), Time Series, Crude Oil, MSE, MAPE, Forcastin

Resepsi Pasangan Suami Istri Terhadap Pergeseran Peran Gender Dalam Sinetron Dunia Terbalik Rcti (Analisis Resepsi Model Stuart Hall)

Dunia Terbalik is a comedy family show that is featuring different domestic life. In the life of society, generally still many people embrace patriarchy system where the position of men is higher than women. But on the contrary, in this show there is improvement of men gender roles under women. This research is intended to find out how audiences interpret the shift of gender roles caused by different social life backgrounds. This research method is using qualitative descriptive approach with data technique using data compound with six people as sample who live in Pemalang. Criteria of informants are: A. husband and wife who both of them are working, B. husband who does not work and working wife, and C. Working husband and wife who does not work. The results of this study indicate that the socioeconomic status status of the informant provide different meanings in the construction of messages made by family members. Informants A1 and A2, B1 and B2 indicate that the current gender role is dynamic, interchangeable. Couples A and B choose to negotiate the gender roles that occur in their home life. In contrast to various informants C who chose to reject the codes displayed in the sitcom Dunia Terbalik