THE CONCEPT OF STRESS AND WAYS OF MANAGING IT

There is no doubt that nowadays stress has become an element which exists in everybody’s life. Although it is not by far a new phenomenon, nevertheless it becomes more and more important and it affects all countries, all professional and social categories, as well as family and society as a whole. It is very important both for human beings and for organizations to become aware of stress and to manage it in the right way, so that its negative effects can be annihilated and the performed activity not be affected.organizational stress, stress effects, stress management

ASPECTS OF SMALL BUSINESS ACT, THE EUROPEAN SMES POLICY INITIATIVE

In the context of the economic crisis, the European Union has found a solution in order to support Small and Medium Sized Enterprises, representing the backbone of the European economy. Small Business Act represents a policy initiative which aims to promote a SMEs-friendly environment. Having in mind that most jobs in the EU are provided by SMEs, companies of 250 employees or less and that they have a crucial importance for the future development, but very often face enormous bureaucratic hurdles and obstacles, we may state that the European SMEs deserve to be better assisted to fully unlock their potential of long term sustainable growth and of more job creation. To achieve this goal, the European Commission has conceived the Small Business Act for Europe (SBA), a policy initiative based on ten guiding principles and proposes policy actions to be undertaken by both the Commission and Member States.Small Business Act, SMEs, economic crisis, SMEs-friendly environment, competitiveness.

ANALYSIS AND MODELATION OF THE CONSUMER’S BEHAVIOUR OF FINANCIAL PRODUCTS ON THE ROMANIAN CAPITAL MARKET

The study of the consumers’ behavior of financial products is based upon the hypothesis according to which they behave rationally that is they try to aim their objectives at the highest level possible, taking into account the restrictions that they are forced to face. Having this context the basic idea that guides the consumers’ behavior of financial products is maximizing the forecasted utility. Utility will be maximized when a certain combination of forecasted gains and risks is preferred in report with the other combinations. The consumers of financial products establish their objectives in the conditions of the estimated risk and profitability and they have to make a choice taking into account the uncertainty conditions.consumer behavior, financial product, utility function, risk, uncertain

STRATEGIC OPTION OF MOBILE PHONE OPERATOR ORANGE UNDER CRISIS CONDITIONS

The current financial and economic crisis has affected many sectors, but companies have tried to implement marketing strategies adapted to the context. Telecommunication field was affected to a lesser extent, given the customers’ need for communication, need that doesn’t go away, but that can be achieved through orientation to other service providers. As a research methodology, we used qualitative methods and empirical data on the evolution of Orange mobile operator under crisis conditions, and compared with other operators. The main advantage of these methods is the adaptation to existing resources and external identifying limitations. The objective of this study is to understand how to manage effectively a crisis by applying different marketing strategies adapted to the changing customer needs.telecommunications; strategy; crisis; opportunity;option

MODERN SOLUTIONS FOR THE BANKING DISTRIBUTION CHANNELS: E-BANKING –STRATEGY, COST AND BENEFICTS

The banking industry is expected to be a leading player in ebusiness. Banks have established an Internet presence with various objectives. Most of them are using the Internet as a new distribution channel. Financial services, with the use of Internet, may be offered in an equivalent quantity with lower costs to the more potential customers. In the Romanian case, there have been identified some specific issues that restrain e-banking adoption: penetration and skills (PC, Internet), attitude towards technology, security and privacy concerns; trust in banking institutions, banking culture, e-banking culture, Internet banking.Internet banking, mobile banking, home banking, e-banking strategy,security.

ELECTRONIC MEDICAL RECORD - SUCCESS OR FAILURE IN THE MEDICAL DECISION FROM THE ROMANIAN HEALTH SYSTEM ?

The investments in informational and communicational technologies in the health field represent a for of investing in human capital because health and medical services will exceed the physician – patient relationship and the improvement of the physical and emotional condition of the individuals of a society will become a prioritary problem of the community. In Romania is noticed a high degree of data fragmenting, with a negligible communication, often inexistent, within and outside the system, and the decision makers of the health system hold exclusivity on their own data, fact that makes them unavailable to the other participants to the system. The software-s, the formats and supports used differ both inside the system and outside it. And because a patient is given a diagnosis without complete and safe medical data, the medical error is one of the causes for the incorrect diagnosis of the patient. The decision makers from the health system must take on responsibilities for the efficient and safe management of these data, to represent a desired issue for all medical institutions. Only the interconnected and standardized electronic medical files will be able to improve the medical decision and the care given to patients. The care will be safer, more efficient, the medical information will be also useful to other clinic physicians in time and space by using the informational and communicational technologies. The complete electronic medical record must include all types of information connected to the patient`s health (medical, family history, health file, hereditary-collateral antecedents, treatments, prescriptions, allergies) and they must be protected, shared by physicians, patients and those interested in a safe and extended environment. It is necessary to computerize the medical information specific to patient and the clinical processes, and performance in the health system will depend on the transformation of the medical services system by bringing the benefits of the medical science and technology to all individuals.critical; inefficient medical service; electronic medical record; medical information computerization, interconnected electronic medical files, medical error, health electronic file, clinical decision, protected and shared medical information, interoperability, standard.

ENTRY OF BANK FOREIGN CAPITAL IN DEVELOPING ECONOMIES: MEASURING PROFIT & COST EFFICIENCY

The paper aims at acknowledging the efficiency effects of bank privatization upon the entry of strategic foreign investor. Thus, a broad experience from the developing countries is reviewed. General conclusion is that the foreign capital infusion improves the profit and cost efficiency of the banks. The paper also investigates the various methodologies that academics employ when they investigate the topic.Privatization, Foreign capital, Cost and profit efficiency, Measurement

THE RELEVANCE OF ELECTRONIC COMMERCE FOR DURABLE DEVELOPMENT. CHALLENGES FOR ROMANIA

This article aims to approach the topic of the electronic commerce considering the context of the durable development, without exclusively limiting to the economic dimension of sustainable development. This paper aims to offer a vision on the e-commerce based on an optimistic approach of the reconciliation between economic growth and durable development, but moderate by the current realities (digital divide between countries/regions, economic crisis etc). Furthermore, by identifying some of the problems that Romania encounters concerning the construction of a competitive information society, the article presents also the possible solutions that can help our country to benefit of the advantages of the e-commerce.electronic commerce, durable development, economic growth, digital divide, Information and Communication Technology (IT&C), information society.

ASPECTS OF SMALL BUSINESS ACT, THE EUROPEAN SMES POLICY INITIATIVE

In the context of the economic crisis, the European Union has found a solution in order to support Small and Medium Sized Enterprises, representing the backbone of the European economy. Small Business Act represents a policy initiative which aims to promote a SMEs-friendly environment. Having in mind that most jobs in the EU are provided by SMEs, companies of 250 employees or less and that they have a crucial importance for the future development, but very often face enormous bureaucratic hurdles and obstacles, we may state that the European SMEs deserve to be better assisted to fully unlock their potential of long term sustainable growth and of more job creation. To achieve this goal, the European Commission has conceived the Small Business Act for Europe (SBA), a policy initiative based on ten guiding principles and proposes policy actions to be undertaken by both the Commission and Member States.Small Business Act, SMEs, economic crisis, SMEs-friendly environment, competitiveness.

THE BEER BRANDS ON THE MACEDONIAN MARKET: HOW ARE THEY PERCEIVED?

The aim of this paper is to present the perceived position of the beer brands (domestic and foreign) on the Macedonian market. There are lots of beer brands offered on the Macedonian market which indicates that the competition is quite big. The competition is especially fierce among few of them because respondents have very similar perceptions about those brands. To have knowledge about the perceived position that product holds is crucial for the company because it is very important the perceived position to be identical with the desired position, otherwise (if the perceived position is worse than the planned) the company must involve itself in the activities of repositioning.positioning, positioning map, beer, perceived position