1,098 research outputs found

    Search engine optimization for Small and Medium Enterprises (SMEs)

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    This paper shows how Small and Medium Enterprises (SMEs) can implement the Search Engine Optimization (SEO) elements on their websites and make them visible on the search engines. Four SMEs have been considered in this study. Two SMEs had absolutely no web presence whereas the other two had operational e-commerce websites. For the first two SMEs new websites were created, SEO techniques were implemented and these websites became visible on Google. On the other hand, advanced SEO techniques were implemented for the existing e-commerce websites which enabled them to gain higher ranking on search engines for their targeted keywords. On gaining these rankings on search engines the SMEs established their identity on the web, which would ultimately help them attract visitors and prospective clients searching for their products or services on the search engines. By undertaking this process it was shown that the websites' visibility on search engines have a positive contribution for the growth of SMEs’ businesses

    Towards experience management for Search Engine Optimisation

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    Websites of Small and Medium-sized Enterprises (SMEs) can gain an added advantage by getting listed in the search engine’s results page during the search sessions of the searchers. The Search Engine Optimisation (SEO) enables websites to become visible in search engines during search sessions for its featured products or services. It generates additional revenue for the websites. SEO is a complex technique. Its knowledge and experience gained from optimising websites in the past is highly valuable and applicable to optimise websites. This paper dis- cusses the problem of optimisation of websites based on the experience gained by the authors from optimisation of several case study websites. Process models have been generated in order to capture experience of implementing essential elements of SEO and to explain the procedure of implementation of the fundamental on-page SEO techniques that yielded results for the case study websites

    Use of areal snow cover measurements from ERTS-1 imagery in snowmelt-runoff relationships in Arizona

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    Methods of interpreting ERTS-1 imagery to measure areal snow cover were analyzed. Relationship of areal snow cover and runoff were among the objectives in this study of ERTS-1 imagery use for forecasting snowmelt-runoff relationships

    Managing search engine optimisation experience using the INRECA methodology

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    This paper describes the reuse of Search Engine Optimisation (SEO) experience. The SEO domain is characterised by more than 200 factors leading to an obscurity of important factors. Such complex domains require experience-knowledge to enable the novice users adopt the domain. The Case Based Reasoning (CBR) approach is well suited to train new users in using this relatively new SEO technique to improve the visibility of their websites. Based on the principle of similarity, CBR enables the solution of similar recurring SEO problems for optimising websites for search engines. New users can effectively rely on SEO experience knowledge to solve new problems. Moreover, SEO techniques follow a similar procedure of implementation. Such procedural knowledge can be generalised and stored for future reference. For this purpose an experience base has been created to store SEO experience knowledge based on the principle of INRECA methodology. The experience is described using software process models. Until now the INRECA experience base has stored CBR system building experience. This research has extended the INRECA methodology for storing and retrieving SEO experience, taking into account the dynamic nature of the domain of SEO. An experiment illustrates the approach

    Knowledge maintenance in myCBR

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    CBR systems, being knowledge based systems, process knowledge. Due to changes in the environment a CBR system’s knowledge model can become outdated, thus creating a need for constant maintenance of said knowledge model. In this paper, we describe an implementation of (semi-)automatic knowledge maintenance of two of the four knowledge containers of CBR systems, specifically case base maintenance and maintenance of similarity measures within the CBR system development SDK myCBR. We describe our approach to create, elicit and manage quality measures that are used to trigger maintenance actions if the quality measures fall below defined thresholds, indicating a declining efficiency/accuracy of a case base or particular similarity measure. We further detail on the implementation of our approach into myCBR Workbench to enable a knowledge engineer to incorporate the notion of maintenance already at the design stage of a CBR system. The approach relies on the notion of maintenance attributes to be able to measure the quality of case bases and similarity measures. Initial experiments using the newly introduced quality measurement attributes indicate that our approach is promising

    Honors thesis: literature review and analysis of LGBTQ+ adoption

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    LGBTQ+ adoption is a controversial subject as the LGBTQ+ community strives for equality for all prospective parents while other groups fight to keep the LGBTQ+ community from adopting children. In order to determine the proper course for advancing LGBTQ+ adoption, many scholars from a variety of backgrounds have analyzed this issue. The analysis of literature from the four fields of economics, sociology, politics, and law shows how scholars are viewing LGBTQ+ adoption and also shows the complex issues keeping LGBTQ+ adoption from advancing. Literature regarding the history of LBGTQ+ rights shows how LGBTQ+ issues have advanced to dealing with adoption today. Analysis of works by economists and sociologists show how LGBTQ+ adoption should work while the works of politicians and legal experts show the importance of shifting societal views towards acceptance. I analyze literature from the fields of economics, sociology, politics, and law and through this illustrate how LGBTQ+ adoption is viewed currently and historically and potential avenues for advancement.Honors CollegeThesis (B.?

    Doldrums

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    Settlement Agreements are Favored under North Carolina Law... or So We Thought: Problems with the Court of Appeals\u27 New Approach Allowing County Governments to Invalidate an Otherwise Binding Settlement Agreement Using North Carolina General Statute Section 159-28

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    This comment first examines the established law of settlement agreements in North Carolina, specifically relating to how such agreements are favored under the law, general enforcement of these agreements, and special rules concerning counties and municipalities. Second, it focuses on the requirements for a pre-audit certification under North Carolina General Statute section 159-28(a), the perplexing judicial interpretation of this statute by the North Carolina Court of Appeals, and the resulting inequitable status of the law that treats settlement agreements with county and municipal governments on a different playing field than those with a private entity. Finally, a proposal is offered to remedy the one-sided state of the law that now allows a county or municipal government to back out of a settlement agreement to which it would otherwise be bound

    Federal Usury Law for Service Members: The Talent-Nelson Amendment

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    Pembelajaran Ilmu Pengetahuan Alam Berbasis Antisipatif Bencana: Studi Penguatan Materi Terintegrasi Ayat Al-Qur'an

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    Penelitian ini bertujuan; Untuk Menjelaskan ayat al-Quran berbicara tentang antisipatif bencana; Menjelaskan tentang materi IPA berbasis antisipatif bencana; Untuk Menjelaskan tentang cara mengintegrasikan ayat al-Quran materi IPA berbasis antisipatif bencana. Penelitian ini merupakan penelitian kepustakaan (Library Research), mengkaji Ilmu Pengetahuan Alam Berbasis Antisipatif Bencana Studi Penguatan Materi Terintegrasi Ayat Al-Quran melalui membaca, dan mencatat hasil penelitian yang memanfaatkan sumber perpustakaan. Hasil penelitian terdapat pada; Ayat-ayat al-Qur’an tentang bencana dan antisipatif bencana sebagai berikut: Q.S al-Hadid ayat 22, Q.S ar-Rum ayat 41, Q.S as-Syura ayat 30, Q.S al-Baqarah ayat 155, Q.S. Al-Baqarah ayat 214, dan Q.S. Al-Fajr ayat 21, Q.S. Qaf ayat 44, Q.S. al-Ra’d ayat 31, Q.S. al-A’raf ayat 78, Q.S Hud ayat 32-49, Q.S al-A’raf ayat 65-72;  Materi IPA berbasis Antisipatif Bencana, seperti gempa bumi dan banjir serta bagaimana pencegahannya agar tidak atau menimalisir terjadinya korban atau kerugian; Cara Mengintegrasikan Ayat al-Qur’an Ke dalam Materi IPA Berbasis Antisipatif Bencana yaitu mempelajari cara pencegahan atas bencana yang terjadi dan mengaitkan atau mengintegrasikan dengan nilai-nilai Al-Quran
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