Relationship development with customers on facebook: A critical success factors model

© 2015 IEEE. Social Networking Sites have been increasingly used by organizations to communicate with and manage relationship with existing and new customers. Through a review of the literature, content analysis of online discussions, and a set of interviews with SNS experts, this study has developed a critical success factor model for effective customer relationship management on Facebook. The model suggests seven critical factors: (i) Develop a strategic SNS plan, (ii) Ability to measure and monitor outcomes, (iii) Integrating SNS activities with other forms of marketing, (iv) Let the users/consumers participate, (v) Being committed to SNS task, (vi) Regular updates on the SNS, and (vii) Try to be honest and authentic during the campaign

Investigating massive open online courses (MOOCs) opportunities for developing countries: Case of Papua New Guinea

The proliferation of massive open online courses or MOOCs has proven disruptive to the traditional educational enterprise. While there is an on going debate about the future of MOOCs, it has already shown effective results for particular cohort of learners. This research investigates the adoption of MOOCs as a disruptive initiative in developing countries, and in particular in Papua New Guinea (PNG). The results from conducting in-depth interviews with PNG MOOC users and Australian based academics have been conducted. Findings suggest a framework with four dimensions: Intentional and Non-Intentional attributes distributed from a Systematic (disruptive) to Non-Systematic (nondisruptive) spectrum. Based on such finding, recommendations include generating awareness of MOOCs to educational institutions, investment in feasibility studies and engaging in established Australian institutions for long term partnership in MOOC development and deployment

Investigating the impact of facebook use on cancer survivors' psychological well-being

Rapid growth of Social Network Sites (SNSs) use by cancer survivors makes it important to examine whether there is a relationship between the use of these online communities and cancer survivors' psychological well-being. This article poses the question of how the Facebook use as the most popular SNS, may impact cancer survivors' psychological well-being. To answer this question a comprehensive literature review of studies conducted in information systems and health disciplines has been undertaken and a theoretical model is proposed. This study is expected to contribute to the existing knowledge base through the development of a new theoretical model which introduces and explains the ways that SNS use may impact cancer survivors' psychological well-being. It provides important information on the health-related SNSs use and is envisioned to assist health care organizations and cancer survivors to use SNS as an e-health application. © (2013) by the AIS/ICIS Administrative Office All rights reserved

Characterization of the use of social media in natural disasters: A systematic review

© 2014 IEEE. Social media sites are playing a significant role in rapid propagation of information when disasters occur. This effective communication platform is a great useful tool for emergency (disaster) management agencies during all phases of disaster management life cycle: prevention (mitigation), preparedness, response, and recovery. This study has conducted a systematic review of social media use in disaster management literature to identify how social media sites have been used during these four critical phases of disaster management life cycle in order to recommend strategies for government officials. A systematic method has been used to search four major academic databases for this review. The search resulted in 40 articles and categorized the findings in six main themes: situational awareness, data collection methods, distributed sensor systems, news and rumors, sentiment analysis, and digital volunteerism

A Review of Critical Factors for Communicating With Customers on Social Networking Sites

This paper undertakes a systematic review to gain insight into existing studies on the application of Social Network Sites (SNS). Our systematic review of studies from 1995 to 2012 examines the background and trend of research in the area and provides critical factors that organizations should consider for effectively use social networking sites to communicate with their customers. We note a huge growth in the number of academic papers on the topic since 1998. Seventeen factors were identified as a result of review, which shaped two main themes: (i) A customercentric organizational culture, and (ii) SNS Know-How. The findings show that for a successful and effective use of SNSs, and in particular Facebook, a combination of good understanding of SNSs tools and capabilities as well as a constant and transparent relationship with customers are essential. The findings show that for a successful and effective use of SNSs, and in particular Facebook, a combination of good understanding of SNSs tools and capabilities as well as a constant and transparent relationship with customers are essential

Search Engine Advertising Adoption and Utilization: An Empirical Investigation of Inflectional Factors

© Taylor & Francis Group, LLC. Search engine advertising (SEA) is a prominent source of revenue for search engine companies, and also a solution for businesses to promote their visibility on the web. However, there is little academic research available about the factors and the extent to which they may influence businesses’ decision to adopt SEA. Building on Theory of Planned Behavior, Technology Acceptance Model, and Unified Theory of Acceptance and Use of Technology, this study develops a context-specific model for understanding the factors that influence the decision of businesses to use SEA. Using structural equation modeling and survey data collected from 142 businesses, this research finds that the intention of businesses to use SEA is directly influenced by four factors: (i) attitude toward SEA, (ii) subjective norms, (iii) perceived control over SEA, and (iv) perceived benefits of SEA in terms of increasing web traffic, increasing sales and creating awareness. Furthermore, the research we discover six additional factors that have an indirect influence: (i) trust in search engines, (ii) perceived risk of SEA, (iii) ability to manage keywords and bids, (iv) ability to analyze and monitor outcomes, (v) advertising expertise, and (vi) using external experts

Bias Selective Operation of Sb-Based Two-Color Photodetectors

Multicolor detectors have a strong potential to replace conventional single-color detectors in application dealing with the simultaneous detection of more than one wavelength. This will lead to the reduction of heavy and complex optical components now required for spectral discrimination for multi-wavelengths applications. This multicolor technology is simpler, lighter, compact and cheaper with respect to the single-color ones. In this paper, Sb-based two-color detectors fabrication and characterization are presented. The color separation is achieved by fabricating dual band pn junction on a GaSb substrate. The first band consists of an InGaAsSb pn junction for long wavelength detection, while the second band consists of a GaSb pn junction for shorter wavelength detection. Three metal contacts were deposited to access the individual junctions. Surface morphology of multi-layer thin films and also device characteristics of quasi-dual band photodetector were characterized using standard optical microscope and electro-optic techniques respectively. Dark current measurements illustrated the diode behavior of both lattice-matched detector bands. Spectral response measurements indicated either independent operation of both detectors simultaneously, or selective operation of one detector, by the polarity of the bias voltage, while serially accessing both devices

Why social media are more like chocolate than cigarettes

While critics want social media to be regulated like Big Tobacco, our research suggest that the impact of using social media depends on how we use it. The article discusses both negative and positive effects. It suggests that social media is more like chocolate, than cigarette, and being educated and informed as well as some sort of regulation need to be considered to maximise the benefits and minimise the negative

Thermodynamic basis for the genome to capsid charge relationship in viral encapsidation

We establish an appropriate thermodynamic framework for determining the optimal genome length in electrostatically driven viral encapsidation. Importantly, our analysis includes the electrostatic potential due to the Donnan equilibrium, which arises from the semipermeable nature of the viral capsid, i.e., permeable to small mobile ions but impermeable to charged macromolecules. Because most macromolecules in the cellular milieu are negatively charged, the Donnan potential provides an additional driving force for genome encapsidation. In contrast to previous theoretical studies, we find that the optimal genome length is the result of combined effects from the electrostatic interactions of all charged species, the excluded volume and, to a very significant degree, the Donnan potential. In particular, the Donnan potential is essential for obtaining negatively overcharged viruses. The prevalence of overcharged viruses in nature may suggest an evolutionary preference for viruses to increase the amount of genome packaged by utilizing the Donnan potential (through increases in the capsid radius), rather than high charges on the capsid, so that structural stability of the capsid is maintained