Do retailers benefit from the long tail phenomenon?

The Internet and related technologies have vastly expanded the variety of products that can be profitably promoted and sold by online retailers. As a result, while in most offline markets, a few best selling products (blockbusters) generate the bulk of demand, online demand for blockbusters is often accompanied by sales for a huge number of less-selling products (niches). In response to emerging long-tailed sales distribution patterns, Anderson (2004, 2006) coined the phrase Long Tail to describe the phenomenon that niche products can gain a significant share in total sales. Most important from a retailers' perspective is whether additionally offered niche products mainly substitute former existing ones or if consumers expand their demand. While the latter can generate additional profit, substitution is only beneficial if substitutes have higher margins than products that were purchased before. By using a unique data set of a monopolistic video-on-demand operator in Germany that covers all individual sales since its launch from December 2004 until August 2007, we disentangle demand for additional offered films into substitution and additional consumption. Our results reveal that demand of additionally offered films is driven by on average 86.10% additional consumption and only 13.90% substitution, suggesting huge profit potential for retailers by increasing their assortments. © 2010 IADIS

Eine präzise Multilevel-Testbench zur Systemsimulation und Charakterisierung einer 2,5 GHz PLL

In diesem Aufsatz wird eine präzise Multilevel-Testbench zur PLL-Charakterisierung vorgestellt. Die Schwerpunkte dieses Beitrags sind einerseits das 10 GHz VCO-Design und andererseits die vorhersagefähigen Ergebnisse der mit Hilfe dieses Multilevelansatzes durchgeführten PLL-Systemsimulationen. <br><br> Bei dem VCO-Design wurden folgende Ergebnisse erreicht: Abstimmbereich ≈26% bzw. kvco≈1300 MHz/V, Phasenrauschen PN=–101,4 dBc/Hz @1 MHz Offset vom 10 GHz Träger, Leistungsverbrauch = 5,5 mW. Als realistisches Demonstrationsbeispiel ist das „analog mixed signal“-Verhalten eines 2,5 GHz PLL-Systems für „dual-conversion“-Strukturen bei IEEE 802.11a WLAN-Anwendungen gewählt worden. Für dieses Beispiel wird eine effiziente PLL-Modellierung kritischer PLL-Blöcke (Frequenzteiler und Phasenfrequenzdetektor) auf der Basis der PSS-Analyse und neuer Verilog-A/MS Befehle demonstriert. Die dabei verwendete Testbench kann im Prinzip in verschiedenen aktuellen Wireless Kommunikationssystemen bis 10 GHz wieder verwendet werden (Reuse-IP). Dieser Ansatz führt einerseits zur Verbesserung der Simulationszeiten (verglichen mit dem Transistorlevel) und andererseits zu genaueren und realistischeren Ergebnissen, vor allem am VCO-Ausgang (verglichen mit dem HDL-Level)

First On-Sky High Contrast Imaging with an Apodizing Phase Plate

We present the first astronomical observations obtained with an Apodizing Phase Plate (APP). The plate is designed to suppress the stellar diffraction pattern by 5 magnitudes from 2-9 lambda/D over a 180 degree region. Stellar images were obtained in the M' band (4.85 microns) at the MMTO 6.5m telescope, with adaptive wavefront correction made with a deformable secondary mirror designed for low thermal background observations. The measured PSF shows a halo intensity of 0.1% of the stellar peak at 2 lambda/D (0.36 arcsec), tapering off as r^{-5/3} out to radius 9 lambda/D. Such a profile is consistent with residual errors predicted for servo lag in the AO system. We project a 5 sigma contrast limit, set by residual atmospheric fluctuations, of 10.2 magnitudes at 0.36 arcsec separation for a one hour exposure. This can be realised if static and quasi-static aberrations are removed by differential imaging, and is close to the sensitivity level set by thermal background photon noise for target stars with M'>3. The advantage of using the phase plate is the removal of speckle noise caused by the residuals in the diffraction pattern that remain after PSF subtraction. The APP gives higher sensitivity over the range 2-5 lambda/D compared to direct imaging techniques.Comment: 22 pages, 5 figures, 1 table, ApJ accepte

Pre-Discovery 2007 Image of the HR 8799 Planetary System

We present a pre-discovery H-band image of the HR 8799 planetary system that reveals all three planets in August 2007. The data were obtained with the Keck adaptive optics system, using angular differential imaging and a coronagraph. We confirm the physical association of all three planets, including HR 8799d, which had only been detected in 2008 images taken two months apart, and whose association with HR 8799 was least secure until now. We confirm that the planets are 2-3 mag fainter than field brown dwarfs of comparable near-infrared colors. We note that similar under-luminosity is characteristic of young substellar objects at the L/T spectral type transition, and is likely due to enhanced dust content and non-equilibrium CO/CH_4 chemistry in their atmospheres. Finally, we place an upper limit of 18 mag per square arc second on the >120 AU H-band dust-scattered light from the HR 8799 debris disk. The upper limit on the integrated scattered light flux is 1e-4 times the photospheric level, 24 times fainter than the debris ring around HR 4796A.Comment: ApJ Letters, in press; 13 pages, 3 figures, 1 tabl

New Extinction and Mass Estimates from Optical Photometry of the Very Low Mass Brown Dwarf Companion CT Chamaeleontis B with the Magellan AO System

We used the Magellan adaptive optics (MagAO) system and its VisAO CCD camera to image the young low mass brown dwarf companion CT Chamaeleontis B for the first time at visible wavelengths. We detect it at r', i', z', and Ys. With our new photometry and Teff~2500 K derived from the shape its K-band spectrum, we find that CT Cha B has Av = 3.4+/-1.1 mag, and a mass of 14-24 Mj according to the DUSTY evolutionary tracks and its 1-5 Myr age. The overluminosity of our r' detection indicates that the companion has significant Halpha emission and a mass accretion rate ~6*10^-10 Msun/yr, similar to some substellar companions. Proper motion analysis shows that another point source within 2" of CT Cha A is not physical. This paper demonstrates how visible wavelength AO photometry (r', i', z', Ys) allows for a better estimate of extinction, luminosity, and mass accretion rate of young substellar companions.Comment: Accepted for publication in ApJ; 6 figure

Summer Field Day Scheduled for ISU Northern Iowa Research Farm

Crop management, nitrogen management, and crops grown for an energy source will be highlighted topics of the summer field day at the Iowa State University Northern Research and Demonstration Farm. The field day will take place June 25, at the farm’s northern location at 310 S. Main St., Kanawha, immediately south of town on county road R-35

Measuring the Stellar Masses of z~7 Galaxies with Spitzer Ultrafaint Survey Program (SURFS UP)

We present Spitzer/IRAC observations of nine $z'$-band dropouts highly magnified (2<mu<12) by the Bullet Cluster. We combine archival imaging with our Exploratory program (SURFS UP), which results in a total integration time of ~30 hr per IRAC band. We detect (>3sigma) in both IRAC bands the brightest of these high-redshift galaxies, with [3.6]=23.80+-0.28 mag, [4.5]=23.78+-0.25 mag, and (H-[3.6])=1.17+-0.32 mag. The remaining eight galaxies are undetected to [3.6]~26.4 mag and [4.5]~26.0 mag with stellar masses of ~5x10^7 M_sol. The detected galaxy has an estimated magnification of mu=12+-4, which implies this galaxy has an ultraviolet luminosity of L_1500~0.3 L*_{z=7} --- the lowest luminosity individual source detected in IRAC at z>7. By modeling the broadband photometry, we estimate the galaxy has an intrinsic star-formation rate of SFR~1.3 M_sol/yr and stellar mass of M~2x10^9 M_sol, which gives a specific star-formation rate of sSFR~0.7 Gyr^-1. If this galaxy had sustained this star-formation rate since z~20, it could have formed the observed stellar mass (to within a factor of ~2), we also discuss alternate star-formation histories and argue the exponentially-increasing model is unlikely. Finally, based on the intrinsic star-formation rate, we estimate this galaxy has a likely [C II] flux of = 10^{-17} erg/s/cm2.Comment: Accepted to ApJL. 6 pages, 3 figures, 2 table

The First Circumstellar Disk Imaged in Silhouette with Adaptive Optics: MagAO Imaging of Orion 218-354

We present high resolution adaptive optics (AO) corrected images of the silhouette disk Orion 218-354 taken with Magellan AO (MagAO) and its visible light camera, VisAO, in simultaneous differential imaging (SDI) mode at H-alpha. This is the first image of a circumstellar disk seen in silhouette with adaptive optics and is among the first visible light adaptive optics results in the literature. We derive the disk extent, geometry, intensity and extinction profiles and find, in contrast with previous work, that the disk is likely optically-thin at H-alpha. Our data provide an estimate of the column density in primitive, ISM-like grains as a function of radius in the disk. We estimate that only ~10% of the total sub-mm derived disk mass lies in primitive, unprocessed grains. We use our data, Monte Carlo radiative transfer modeling and previous results from the literature to make the first self-consistent multiwavelength model of Orion 218-354. We find that we are able to reproduce the 1-1000micron SED with a ~2-540AU disk of the size, geometry, small vs. large grain proportion and radial mass profile indicated by our data. This inner radius is a factor of ~15 larger than the sublimation radius of the disk, suggesting that it is likely cleared in the very interior.Comment: 14 pages, 4 figures, ApJL accepte

New Extinction and Mass Estimates of the Low-mass Companion 1RXS 1609 B with the Magellan AO System: Evidence of an Inclined Dust Disk

We used the Magellan adaptive optics system to image the 11 Myr substellar companion 1RXS 1609 B at the bluest wavelengths to date (z' and Ys). Comparison with synthetic spectra yields a higher temperature than previous studies of $T_\mathrm{eff}=2000\pm100\mathrm{K}$ and significant dust extinction of $A_V=4.5^{+0.5}_{-0.7}$ mag. Mass estimates based on the DUSTY tracks gives 0.012-0.015 Msun, making the companion likely a low-mass brown dwarf surrounded by a dusty disk. Our study suggests that 1RXS 1609 B is one of the 25% of Upper Scorpius low-mass members harboring disks, and it may have formed like a star and not a planet out at 320 AU.Comment: 5 pages, 4 figures; accepted to ApJ

Simultaneous Water Vapor and Dry Air Optical Path Length Measurements and Compensation with the Large Binocular Telescope Interferometer

The Large Binocular Telescope Interferometer uses a near-infrared camera to measure the optical path length variations between the two AO-corrected apertures and provide high-angular resolution observations for all its science channels (1.5-13 $\mu$m). There is however a wavelength dependent component to the atmospheric turbulence, which can introduce optical path length errors when observing at a wavelength different from that of the fringe sensing camera. Water vapor in particular is highly dispersive and its effect must be taken into account for high-precision infrared interferometric observations as described previously for VLTI/MIDI or the Keck Interferometer Nuller. In this paper, we describe the new sensing approach that has been developed at the LBT to measure and monitor the optical path length fluctuations due to dry air and water vapor separately. After reviewing the current performance of the system for dry air seeing compensation, we present simultaneous H-, K-, and N-band observations that illustrate the feasibility of our feedforward approach to stabilize the path length fluctuations seen by the LBTI nuller.Comment: SPIE conference proceeding