MINAT BELI LAYANAN PREMIUM PADA APLIKASI STREAMING MUSIK SPOTIFY

This study aims to examine the effect of emotional value, social value, perceived price, and perceived ease of use on purchase intention in paid applications. This is based on the inconsistency of previous studies on consumer perceived value of purchase intention in paid applications. The object of this research is the Spotify music streaming app, the goal is to find out the factors that influence the interest in purchasing premium services on the Spotify app. The population in this study is a student of Faculty of Economics and Business Diponegoro University batch 2013 in Semarang City. Sampling technique used in this research is probability sampling with 110 respondents (who have never purchase to premium service from application Spotify). The data analysis method used is multiple regression analysis. The results showed that the variable of emotional value, social value, perceived price and perceived ease of use have positive and significant effect to the purchase intention premium service on paid application

ANALISIS PERILAKU BELANJA PADA MAHASISWA UNDIP DI KAWASAN TEMBALANG, KOTA SEMARANG

Universitas Diponegoro which is located in Semarang is a leading university in Central Java which consisted of various races, religions, races and groups. Displacement of the 5 faculty Pleburan gradually since 2010 helped turn the socio-economic activities Tembalang region, especially in the retail sector. Supported by geographical location situated on the main route from the city of Semarang to the south, it would be particular concern for businesses to understand the Undip Student’s purchasing behavior and lifestyle in traditional and modern retail sector in the city of Semarang to understands and better planning in. This study used a non-probability samples method, which is convenience sampling technique. For that, the respondents in this study were students who had study period at least one semester at Universitas Diponegoro. From the obtain data qualitative analysis using descriptive statistical analysis methods interpreted of. In this research, quantitative analysis on the method of analysis as conjunction for that can be counted and measured. The results showed that demographic factors of the respondents in diversity of shoppings and purchasing behavior that indicated by their consumption activity. In the modern retail sector of Tembalang region, respondents appreciated for the high category indicated by 3.91 index points. Respondents indicated responses in the traditional retail sector for the medium category by 3.19 index points

ANALISIS DAMPAK KUALITAS LAYANAN DALAM MEMBENTUK KEPUASAN PELANGGAN PRECIOUS STUDIO SEMARANG

Customer satisfaction became responsive service system formation concerning customer need. Aim of this research was to analyze tangible, reliability, responsiveness, assurance and attention of Precious Studio Semarang customer’s satisfaction. This research measured by using Statistical Package for social Science (SPSS) 13.0. Questionnaire and interview is used as primary data in this research, and literature study as the secondary data. Primary data obtained from distributing questionnaire to the Precious Studio Semarang’s musical instrument user, about 100 respondents using accidental sampling collection technique. Double regression analysis was used as analysis tool in this research. Analysis result showed that tangible, reliability, responsiveness, assurance, and attention proved have both positive and significant influence to Precious Studio Semarang customer’s satisfaction. Among the other 5 variables, the most positive and significant to the Precious Studio Semarang customer’s satisfaction is reliability

ANALISIS PENGARUH KEMUDAHAN PEMAKAIAN SITUS, MUTU INFORMASI, KEPERCAYAAN PEMBELIAN, DAN KESAN HARGA TERHADAP NIAT BELANJA DARING DI OLX.CO.ID PADA MAHASISWA UNIVERSITAS DIPONEGORO SEMARANG

This research aims to analyze the influence of ease of use site, quality information, purchasing trust, and the impression of price against visitor’s shopping intention on OLX.co.id. The sampling method used on this research is probability sampling with random sampling technique. Samples were collected from 258 respondents who are students of Diponegoro University Semarang who have visited the site OLX.co.id. Analysis method used here is multiple regression analysis which includes validity test, reliability test, classic assumption test, multiple linear regression test, t-test, f-test, determination test The result showed that the ease of use of the site, quality informartion, purchasing trust, and the impression of price has positive influence towards the shopping intention

MINAT UNTUK MENGGUNAKAN GO-PAY PADA LAYANAN GO-RIDE

The aim of this research is to test whether or not perceived usefulness, perceived ease of use, and perceived security influence intention to use. The main model and theory for this research is Technology Acceptance Model (TAM). This research was conducted in order to discover the factors of intention to use mobile payment in this case Go-Pay on Go-Ride service, on the Faculty of Economic and Business undergraduate Management students in Semarang. This research uses probability sampling with a sample of 258 respondents (that have never used Go-Pay). The data analysis method used in this research is the multiple regression analysis. The result shows that perceived usefulness, perceived ease of use, and perceived security have significant positive effect on the intention to use

Analisis Pengaruh electronic Word of Mouth di Media Sosial Youtube Terhadap Minat Beli Produk Kosmetik Sariayu

Nowadays, in order to obtain information about a product is not only limited to the information that given from the manufacturer. But the information can also be obtained through other personal consumer, this is called with Word of Mouth communication. As the development of current technologies, Word of Mouth communication evolved into electronic Word of Mouth can be done with a wider range. Electronic Word of Mouth Communication can positive or negative statements that form of consumer opinion, potential consumers, as well as a former consumer about a product that can be accessed by anyone in the virtual world as social media that can affect the consumer interest in consuming these products. This research aims to know the existence of the electronic Word of Mouth influence against the interests of consumers against purchasing a product, especially cosmetic products Sariayu This research uses nonprobability sampling technique by distributing questionnaires to 258 female respondents aged 17 to 29 years who use social media and find out information about Sariayu cosmetic products. The collected data is then analyzed by several tests such as validity test, reliability test, normality test, heteroskedasity test, multicollinearity test, multiple regression analysis, t test, F test and determination coefficient test (R2) using IBM SPSS software application 22 for Windows. Based on the results show that electronic Word of Mouth has positive and significant effect to purchase intention

ANALISIS PENGARUH KOMPETENSI MANAJERIAL, DINAMIKA LINGKUNGAN, DAN DUKUNGAN ORGANISASI TERHADAP KUALITAS PERENCANAAN STRATEGIK PERGURUAN TINGGI SWASTA DI KOORDINASI PERGURUAN TINGGI SWASTA WILAYAH XI

Higher Education is one of the instruments of national education and also a vehicle for experts who are expected to be the center of the organizer and the carrier a science, technology, and art as a scientific society that full of noble goals and able to contribute to the development. Higher Education is one of the educational institutions in which formally assigned with duties, authority and responsibility to prepare the collage students so as they are in accordance with national education goals, which is to fill the needs of the community with the availability of experts and skilled workers with the level and type of ability that is very diverse. Therefore, students as learners and young people who have a position and an important role in realizing national development goals always have to be guided and developed. To that end, the private universities efforts are essential in order to continue to exist and to race in achievement. This study is aimed to investigate about How to increase the quality of strategic planning of private collages in the Coordinator of Private Collages Region XI - Borneo. To answer the problem, data was collected from 120 respondents who are the Chairman of the Foundation, Chairman, Rector of Private Colleges in the Coordinator of Private Collages Region XI - Borneo by using questionnaires. The data was then analyzed using multiple regression analysis technique and was executed with the SPSS program. The test results of multiple regression with SPSS program obtained three important determinants that influence the quality of strategic planning, namely managerial competence proven to have positive and significant influence on the quality of strategic planning, environmental dinamics proven to have positive and significant influence on the quality of strategic planning, and organizational support proven to have positive and significant influence on the quality of strategic planning. Keyword

PENGARUH PERSEPSI MANFAAT, PERSEPSI KEMUDAHAN PENGGUNAAN, KEPERCAYAAN DAN PERSEPSI RISIKO TERHADAP MINAT UNTUK MENGGUNAKAN INSTRUMEN UANG ELEKTRONIK

Money as payment tools has developed rapidly over time. The development of money is also affected by the development of information technology, that created electronic money. Transaction volume and transaction value of electronic money has increase recently with the increasing of customer needs on payment tools. Many factors influence the consumer's desire to use electronic money. This research’s objectives are to test the effect of perceived benefits, perceptions of ease of use, trust and perceptions of risk to interest in using electronic money instruments. Taking a sample of 120 respondents from selected enrolled student of the school year 2016/2017 from Management Department Faculty of Economics and Business Diponegoro University. This research using nonprobability sampling technique for selecting respondents. The method of data analysis used is multiple regression analysis, where the analysis consist of validity test, reliability test, classical assumption test, multiple linear regression test, t test, and F test. The result shows that perceived usefulness, perceived ease of use and trust have positive and significant effect to intention to use, while perceived risk has negative and not significant effect to intention to use

DAMPAK PERIKLANAN YANG INFORMATIF TERHADAP KEPUTUSAN PEMBELIAN PRODUK SABUN MANDI

Toiletries, especially soap is one of the most important needs for a majority of people in keeping their body fresh and clean. Nowadays, soap has a lot of products variant from a numerous brands which marked that the industries is getting bigger and increased. With the increasing of the companies in this industry, it means those companies will also try to make their products to be recognized by the consumer with their own way. Advertising is one of the marketing strategies of promotion which used to create awareness to a certain product and to influence the purchase decision process of the consumer. Informational advertising is a type of advertising that provides an amount of information which this information is usually used by consumer to consider their purchase decision. The aim of this research is to analyze causal relationship between informational advertising with consumer purchase decision. The method used in this research is experimental method. Result with t-test shows that experiment done successfully. T-test shows that there is a difference in purchase decision of the participant just right before and after treatment applied. Soap information that participant received through an advertisement is capable in providing information needed by the participant to consider and decide their purchase decision about the soap