(Dis)loyalty in the German dairy industry: a supplier relationship management view ; empirical evidence and management implications

During the last decades there have been many empirical and theoretical attempts to approach the question of how to build and maintain stable, long-term relationships (Hennig- Thurau and Hansen, 2000; Andaleeb, 1996). In neoclassical analysis, one would typically argue that the decision to whom to deliver one's products or from whom to buy them is only based on price. The perception that the homo oeconomicus is no appropriate idea of man for the analysis of enduring business relationships, however, is not new (Heide, 1994). Today, it is widely accepted that behavioural aspects such as commitment and loyalty also play an important role in economic exchanges. --

More Trust Instead of More Vertical Integration in the German Pork Production? Empirical Evidence and Theoretical Considerations

It is often hypothesized that contracts and vertical integration are paramount for the future competitiveness of meat supply chains. In this paper we review empirical evidence and theoretical reflections underlying this argumentation. We confront the contract and integration hypothesis with transaction cost considerations taking into account current technological and institutional developments and results from a survey in German pig production. It is concluded that more trust and commitment in non-contractual long-term relationships may be a viable alternative to stricter vertical coordination in meat supply chains.pig-pork-chain, transaction cost economics, supplier relationship management, Agribusiness, Institutional and Behavioral Economics, Livestock Production/Industries,

Determinants of Trust between Buyers and Suppliers in Agribusiness: Empirical Evidence from the German Pork Sector

There are several hints that there is lack of trust in the relationships between farmers and processors in the meat industry. To generate instruments of trust management, a survey is conducted in the German pork chain measuring the level of trust perceived by farmers as well as the antecedents of trust. Overall satisfaction, the perceived neutrality of the carcass grading system, fairness and farmer orientation are the most import factors explaining trust.Satisfaction, reliability, regression analysis, pork chain, Agribusiness, Livestock Production/Industries,

WER GEHT NOCH AN DIE THEKE? ERGEBNISSE EINER VERBRAUCHERSTUDIE ZU SB-FLEISCH

The German meat market is facing considerable changes. Along with the boom of case-ready and discount stores, butchers and smaller retailers loose market shares, and private labels become widely accepted. The consumers' preferences are often neglected by these trends. This contribution discusses the German case-ready trend on the basis of an extensive literature review and a consumer survey. A target group of high-income consumers with high preference for meat counters is identified. Consumers who currently buy case-ready meat are acting rather due to price advantages than for reasons of technical advantages such as longer storage life. International examples show that in such a situation it is up to the retailers, if meat counters can survive. Der deutsche Fleischmarkt befindet sich in einer Umbruchphase. Mit dem Siegeszug von SB und Discountware verlieren Fleischerfachgeschäfte und kleinere Handelsgeschäfte an Relevanz, Handelsmarken setzen sich durch. Weitgehend unbeachtet bleiben dabei die tatsächlichen Verbraucherpräferenzen. Dieser Beitrag diskutiert den SB-Trend im deutschen Fleischmarkt auf Basis einer umfangreichen Literaturanalyse und einer Verbraucherbefragung. Es wird eine einkommensstarke Zielgruppe mit beträchtlicher Präferenz für hochwertige Thekenware identifiziert. Verbraucher, die derzeit SB-Fleisch kaufen, tun dies weniger aufgrund der produktionstechnischen Vorteile (z. B. längere Haltbarkeit), als aufgrund von Preisvorteilen. Internationale Beispiele zeigen, dass es in einer solchen Situation vom Anbieter-Verhalten abhängt, ob Bedienungsware langfristig Marktanteile verteidigen kann.Discountereffekt, Kaufverhalten, Regressionsanalyse, Zielgruppen, Discount store effect, Buying behaviour, Regression analysis, Target groups, Consumer/Household Economics,

(Dis)loyalty in the German dairy industry: a supplier relationship management view ; empirical evidence and management implications

During the last decades there have been many empirical and theoretical attempts to approach the question of how to build and maintain stable, long-term relationships (Hennig- Thurau and Hansen, 2000; Andaleeb, 1996). In neoclassical analysis, one would typically argue that the decision to whom to deliver one's products or from whom to buy them is only based on price. The perception that the homo oeconomicus is no appropriate idea of man for the analysis of enduring business relationships, however, is not new (Heide, 1994). Today, it is widely accepted that behavioural aspects such as commitment and loyalty also play an important role in economic exchanges

Low Meat Consumption als Vorstufe zum Vegetarismus? Eine qualitative Studie zu den Motivstrukturen geringen Fleischkonsums

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ZUR STABILITÄT VON GESCHÄFTSBEZIEHUNGEN AUF DEM LANDPACHTMARKT: EINE KAUSALANALYSE ZUR WECHSELBEREITSCHAFT VON VERPÄCHTERN

Beziehungsqualität, opportunistisches Verhalten, Preiszufriedenheit, PLS, Demand and Price Analysis, Farm Management, Land Economics/Use,

Time Scales of Auditory Habituation in the Amygdala and Cerebral Cortex

Habituation is a fundamental form of learning manifested by a decrement of neuronal responses to repeated sensory stimulation. In addition, habituation is also known to occur on the behavioral level, manifested by reduced emotional reactions to repeatedly presented affective stimuli. It is, however, not clear which brain areas show a decline in activity during repeated sensory stimulation on the same time scale as reduced valence and arousal experience and whether these areas can be delineated from other brain areas with habituation effects on faster or slower time scales. These questions were addressed using functional magnetic resonance imaging acquired during repeated stimulation with piano melodies. The magnitude of functional responses in the laterobasal amygdala and in related cortical areas and that of valence and arousal ratings, given after each music presentation, declined in parallel over the experiment. In contrast to this long-term habituation (43 min), short-term decreases occurring within seconds were found in the primary auditory cortex. Sustained responses that remained throughout the whole investigated time period were detected in the ventrolateral prefrontal cortex extending to the dorsal part of the anterior insular cortex. These findings identify an amygdalocortical network that forms the potential basis of affective habituation in human

Dynamic Markets – Dynamic Relationships: The Example of Grain Marketing in Germany

 Grain markets in Germany, as in the rest of the world, are becoming more and more volatile. At the same time, the consolidation process on the level of the first hand, buying the grain from farmers, is moving forward in a strong pace, leaving farmers with less local alternatives to sell their grain. This paper addresses the question of what these developments mean for farmers’ grain marketing decisions and for their relationships with local marketing partners...