Exploring factors impacting e-commerce adoption in tourism industry in Saudi Arabia

With the internet revolutionising global tourism, technological changes continue to make inroads into the industry’s marketing and sales management models. Although many tourists still use shopfront providers, they are increasingly becoming a minority as the ‘mobile generation’ goes online for information and uses social media to discuss their holiday plans and book travel services. In Saudi Arabia, the religious tourism industry serving Hajj and Umrah pilgrims as well as other tourism clusters have been slow in coming to terms with e-commerce trends, preferring to offer a traditional personalised service to their clients. However, the logistical needs of servicing the rapidly increasing numbers of international pilgrims and growing IT literacy in the local market means that tourism management in Saudi Arabia needs to make considerable investments in time, resources and training to harness information technology and adopt business models that are at par with their global competitors. To respond to this issue, this study explores the perceptions and experiences of executives in the Hajj/Umrah as well as other tourism industry sectors to understand the factors that may have fostered or impeded e-commerce adoption. This research contributes to the existing research on e-commerce adoption in Saudi Arabia by providing an explanation of the factors that influence the adoption of e-commerce by the tourism industry and explaining how generic theories of technology adoption need to be contextualised for the specific conditions prevailing in the Arab tourism market. The practical contribution on this research relates to the solutions it offers for the challenges faced by the travel and tourism industry in e-commerce adoption in Saudi Arabia. The research was conducted using interviews with Saudi tourism executives to understand the contextual factors that influence the norms and attitudes prevailing in the tourism business that affect their adoption of e-commerce. This was followed by a questionnaire which was sent to a larger sample in Saudi cities, mainly focussing on Jeddah. The questionnaire focused on uncovering the factors influencing the adoption, or lack thereof, of e-commerce in the Saudi tourism industry. The research was grounded on a theoretical framework derived from the Unified Theory of Acceptance and Use of Technology, Perceived Organisational and External E-Readiness scales, and Organisational Cultural Dimensions. The findings confirmed that the perceived relative advantage of e-commerce utilisation was an essential contributor to promote e-commerce in Saudi Arabia. Although government policy and industry norms were shown to influence e-commerce adoption, executives’ attitudes were found to strongly affect technology adoption and were shown to be indirectly modified by their ICT literacy and customer influence. Internal human and ICT resources also had a direct impact on the decision to adopt e-commerce. On the other hand, customers’ attitude relating to issues regarding online privacy and security and a lack of human interaction in a market with a preference for personalised agent service for customers form significant barriers to their adoption of e-commerce. There is also a lack of industry leadership and a supportive Saudi-based IT industry that can facilitate this move toward modernisation in industry standards. While there is a broad understanding of the importance of e-commerce, the tourism providers view an e-commerce strategy as not yet necessary, or indeed not yet relevant, for the tourism industry in Saudi Arabia at this time

Nepotism, employees’ competencies and firm performance in the tourism sector: A dual multivariate and Qualitative Comparative Analysis approach

© 2018 Elsevier Ltd The paper identifies the critical competencies affecting Egyptian travel agents’ performance while assessing the negative influence of nepotism on such competencies. To address this aim, the study uses a holistic dual approach employing a multivariate technique using Partial Least Squares Structural Equation Modelling (PLS-SEM) and a configuration method through a fuzzy-set Qualitative Comparative Analysis (fsQCA). Based on a sample of 500 travel agents’ employees, the results show that: (1) none of the competencies is sufficient to drive travel agents’ performance, (2) two distinct configurations of employee competencies are likely to result in high performance, and (3) nepotism has a direct negative influence on some of these competencies. The study holds important implications for both theory and practice

A Divergent View of the Impact of Digital Transformation on Academic Organizational and Spending Efficiency: A Review and Analytical Study on a University E-Service

With the aim of achieving a global ranking and academic distinction, a large number of universities have decided to focus on competition and greater academic quality on a global scale. During the course of such a journey, universities have to face numerous challenges, including the enhancement of organizational efficiency. In the context of organizational efficiency, the most significant pillar supporting this drive is recognized as being digital transformation. It is widely accepted that digital transformation allows electronic systems to be used in the process of teaching and learning. These electronic systems (e-services) enhance universities’ operational efficiency. Keeping this in mind, this research paper aims to analyze the impact of digital transformation on the organizational and spending efficiency of universities, with a special focus on one particular e-service provided by the Saudi University. For this, the study examines the effort made by the government to spread the culture of rationalization and improve the efficiency of spending through a case study involving a statistical analysis of real data from an electronic system. The results of the study state that an increase in the number of subject withdrawals will weaken the spending and organizational efficiency of the University.</jats:p

A Divergent View of the Impact of Digital Transformation on Academic Organizational and Spending Efficiency: A Review and Analytical Study on a University E-Service

With the aim of achieving a global ranking and academic distinction, a large number of universities have decided to focus on competition and greater academic quality on a global scale. During the course of such a journey, universities have to face numerous challenges, including the enhancement of organizational efficiency. In the context of organizational efficiency, the most significant pillar supporting this drive is recognized as being digital transformation. It is widely accepted that digital transformation allows electronic systems to be used in the process of teaching and learning. These electronic systems (e-services) enhance universities’ operational efficiency. Keeping this in mind, this research paper aims to analyze the impact of digital transformation on the organizational and spending efficiency of universities, with a special focus on one particular e-service provided by the Saudi University. For this, the study examines the effort made by the government to spread the culture of rationalization and improve the efficiency of spending through a case study involving a statistical analysis of real data from an electronic system. The results of the study state that an increase in the number of subject withdrawals will weaken the spending and organizational efficiency of the University

An Evaluation Study in Social Media Research: Key Aspects to Enhancing the Promotion of Efficient Organizations on Twitter

As social media has shifted from traditional to modern technical patterns, organizations have sought to take advantage of the presence of beneficiaries on social networks. They may serve customers, display ads, and respond to queries on social media accounts such as Twitter. The implementation of these services required a scientific study considering: (1) how to attract beneficiaries, (2) attraction times, and (3) measurement of the impact of that attraction. This study aimed to address these three points through an analysis of data from an educational organization’s Twitter account. We found that the interaction rates with tweets increased in the evening, and we identified the best times for the organization to reach more followers. We examined five months of data (an entire semester), analyzing thousands of tweets and their associated impressions, types of responses, integration ratio, and account usage. We also discovered that the quality of tweets had an impact on attracting new followers, particularly when tweeting media such as photos, videos, and other types of content. Finally, this research serves as a resource for educational organizations on new ways to publish accounts and foster organizational growth through electronic media

Decision-Making Strategy for Digital Transformation: A Two-Year Analytical Study and Follow-Up Concerning Innovative Improvements in University e-Services

Universities worldwide strive to provide the best student services possible, particularly those that support student achievements and career goals. Therefore, academic advising continues to be a significant part of the student experience, one which universities need to fully understand in terms of its objectives, application processes, and required skill. As a result of significant technological improvements since the turn of the millennium, including expanding internet applications and digital transformations, universities have established computer information systems that support academic advising and course registration services. This study examined the effects of modifications to the electronic academic advising and course registration systems at King Abdulaziz University in 2018, and then again in 2020, following a university-wide system failure in 2018 resulting from a demand overload. In 2018, a preliminary statistical analysis and student feedback survey were conducted by the authors to measure student satisfaction with the online portal On-Demand University Services (ODUS Plus). In addition to recommendations suggested by the 2018 analysis such as balancing the load distribution of the university&rsquo;s network, organizational (i.e., non-technical) solutions, rules, and regulations were adjusted such as progressive course registration that prioritized those expected to graduate first. The survey and analysis were repeated by the authors in 2020 to assess improvements in student satisfaction. As a result of the changes, the investigation revealed improved student satisfaction with the performance of ODUS Plus and network access. Overall, students were significantly more satisfied in 2020 than in 2018. This research shows that some technical challenges can be resolved using re-engineered processes and organizational solutions

Is There a Real Need for the Preparatory Years in Higher Education? An Educational Data Analysis for College and Future Career Readiness

Universities seek to qualify students for their academic and career futures and meet labor market requirements. Hence, a preparatory year is provided to bridge the gap between high school outcomes and the needs of university study plans. The preparatory year is the first year of support in the life of university students, and for decades, it has been recognized as important. It is considered the most crucial stage in the life of university students, where they build and refine their skills and choose their academic major, in which they complete their academic and career life. Due to the importance of this year, which requires the full attention and care of the higher authorities in terms of preparation, development, and renewal, this research outlines the importance of the preparatory year at a local level and in international institutions. Moreover, it sheds light on the details of King Abdulaziz University (KAU) students as a case study. It measures the relationship between the admission weighted ratio (AWR), the college enrollment allocation weighted ratio (CEAWR), and the performance of three batches of male and female students (three consecutive years), with details of students’ college allocation after the end of the preparatory year. More importantly, it aims to realize students’ progress through their weighted averages during their preparatory year, and the extent to which the goals of the preparatory year are achieved. After an analytic survey of the reality of the preparatory year, based on the statistical tests conducted, this study found that it is not possible to be satisfied with the weighted ratio for colleges’ direct allocation of high school students. The tests showed a difference between the AWR and that of the CEAWR, which indicates a change in the level of students’ performance from high school to university, due to the positive impact of the preparatory year. More precisely, it was noted that there is a possibility of studying the sufficiency of the weighted ratio for the direct allocation of some colleges in future research

Decision-Making Strategy for Digital Transformation: A Two-Year Analytical Study and Follow-Up Concerning Innovative Improvements in University e-Services

Universities worldwide strive to provide the best student services possible, particularly those that support student achievements and career goals. Therefore, academic advising continues to be a significant part of the student experience, one which universities need to fully understand in terms of its objectives, application processes, and required skill. As a result of significant technological improvements since the turn of the millennium, including expanding internet applications and digital transformations, universities have established computer information systems that support academic advising and course registration services. This study examined the effects of modifications to the electronic academic advising and course registration systems at King Abdulaziz University in 2018, and then again in 2020, following a university-wide system failure in 2018 resulting from a demand overload. In 2018, a preliminary statistical analysis and student feedback survey were conducted by the authors to measure student satisfaction with the online portal On-Demand University Services (ODUS Plus). In addition to recommendations suggested by the 2018 analysis such as balancing the load distribution of the university’s network, organizational (i.e., non-technical) solutions, rules, and regulations were adjusted such as progressive course registration that prioritized those expected to graduate first. The survey and analysis were repeated by the authors in 2020 to assess improvements in student satisfaction. As a result of the changes, the investigation revealed improved student satisfaction with the performance of ODUS Plus and network access. Overall, students were significantly more satisfied in 2020 than in 2018. This research shows that some technical challenges can be resolved using re-engineered processes and organizational solutions.</jats:p

Decision-Making Strategy for Digital Transformation: A Two-Year Analytical Study and Follow-Up Concerning Innovative Improvements in University e-Services

Universities worldwide strive to provide the best student services possible, particularly those that support student achievements and career goals. Therefore, academic advising continues to be a significant part of the student experience, one which universities need to fully understand in terms of its objectives, application processes, and required skill. As a result of significant technological improvements since the turn of the millennium, including expanding internet applications and digital transformations, universities have established computer information systems that support academic advising and course registration services. This study examined the effects of modifications to the electronic academic advising and course registration systems at King Abdulaziz University in 2018, and then again in 2020, following a university-wide system failure in 2018 resulting from a demand overload. In 2018, a preliminary statistical analysis and student feedback survey were conducted by the authors to measure student satisfaction with the online portal On-Demand University Services (ODUS Plus). In addition to recommendations suggested by the 2018 analysis such as balancing the load distribution of the university’s network, organizational (i.e., non-technical) solutions, rules, and regulations were adjusted such as progressive course registration that prioritized those expected to graduate first. The survey and analysis were repeated by the authors in 2020 to assess improvements in student satisfaction. As a result of the changes, the investigation revealed improved student satisfaction with the performance of ODUS Plus and network access. Overall, students were significantly more satisfied in 2020 than in 2018. This research shows that some technical challenges can be resolved using re-engineered processes and organizational solutions

An Evaluation Study in Social Media Research: Key Aspects to Enhancing the Promotion of Efficient Organizations on Twitter

As social media has shifted from traditional to modern technical patterns, organizations have sought to take advantage of the presence of beneficiaries on social networks. They may serve customers, display ads, and respond to queries on social media accounts such as Twitter. The implementation of these services required a scientific study considering: (1) how to attract beneficiaries, (2) attraction times, and (3) measurement of the impact of that attraction. This study aimed to address these three points through an analysis of data from an educational organization’s Twitter account. We found that the interaction rates with tweets increased in the evening, and we identified the best times for the organization to reach more followers. We examined five months of data (an entire semester), analyzing thousands of tweets and their associated impressions, types of responses, integration ratio, and account usage. We also discovered that the quality of tweets had an impact on attracting new followers, particularly when tweeting media such as photos, videos, and other types of content. Finally, this research serves as a resource for educational organizations on new ways to publish accounts and foster organizational growth through electronic media.</jats:p