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1 research outputs found
Brand Positioning Practices in Services Sector
Author
A.Brian
A.Pratkanis
+17 more
B.Balaji
C.Groonross
C.Thonpson
D. A.Aaker
G. E.Belch
G. S.Day
J. L.Heskett
J.Bateson
J.Trout
J.Trout
M.Fishbein
M.Guidry
P. K.Ghosh
R.Woods
S.Baron
S.Sengupta
W. J.Glynn
Publication venue
'IGI Global'
Publication date
01/01/2020
Field of study
No full text
Crossref
