Pleasure and meaningful discourse: an overview of research issues

The concept of pleasure has emerged as a multi-faceted social and cultural phenomenon in studies of media audiences since the 1980s. In these studies different forms of pleasure have been identified as explaining audience activity and commitment. In the diverse studies pleasure has emerged as a multi-faceted social and cultural concept that needs to be contextualized carefully. Genre and genre variations, class, gender, (sub-)cultural identity and generation all seem to be instrumental in determining the kind and variety of pleasures experienced in the act of viewing. This body of research has undoubtedly contributed to a better understanding of the complexity of audience activities, but it is exactly the diversity of the concept that is puzzling and poses a challenge to its further use. If pleasure is maintained as a key concept in audience analysis that holds much explanatory power, it needs a stronger theoretical foundation. The article maps the ways in which the concept of pleasure has been used by cultural theorists, who have paved the way for its application in reception analysis, and it goes on to explore the ways in which the concept has been used in empirical studies. Central to our discussion is the division between the ‘public knowledge’ and the ‘popular culture’ projects in reception analysis which, we argue, have major implications for the way in which pleasure has come to be understood as divorced from politics, power and ideology. Finally, we suggest ways of bridging the gap between these two projects in an effort to link pleasure to the concepts of hegemony and ideology

Mothers construct fathers: Destabilized patriarchy in La Leche League

This paper examines changing masculine ideals from the point of view of women homemakers through a case study of La Leche League, a maternalist organization dedicated to breastfeeding and mother primacy. We suggest two reasons for studying the League: first, an emerging literature suggests that changing norms are seeping into many such seemingly conservative groups, and second, the League continues to be highly successful among white, middle-class, married women. The paper looks at two aspects of masculinity, examining changes in the League through fieldwork, interviews, and content analysis, and finds that new norms of increased father involvement and decreased rights over women's bodies have both influenced League philosophy. We conclude that while in some respects a measure of the decline of men's patriarchal privileges, the League's changes also may contribute to a “restabilization” of male dominance in a modified, partial form.Peer Reviewedhttp://deepblue.lib.umich.edu/bitstream/2027.42/43548/1/11133_2004_Article_BF00990071.pd

Rumo ao ecofeminismo queer

O presente texto propõe uma mudança de rumo para o ecofeminismo. Se a conexão simbólica entre mulheres e natureza era criticada por essa perspectiva teórica, a discussão sobre os modos pelos quais nossa imagem de natureza é heterossexualizada e as conexões entre diversidade sexual e natureza não eram exploradas. Gaard afirma que a cultura ocidental é fundada em um medo ou repulsa não apenas de práticas homoafetivas, mas do erotismo como um todo. A isso chama erotofobia, e é por causa dela que práticas sexuais-afetivas não reprodutivas são entendidas como desvio moral ou perversão. Para mostrar que a erotofobia está na raiz de muitas práticas, Gaard analisa a história do cristianismo e da colonização da América, tentando mostrar que nesses exemplos históricos podemos ver como as conexões entre a opressão de mulheres, das sexualidades queer, de pessoas não brancas e da natureza estão interligadas. Esse cuidado em pensar tais ligações e uma vontade de repensar e liberar o erótico caracterizariam uma perspectiva queer para o ecofeminismo.The present paper proposes a shift in ecofeminism. If this theorethical perspective already criticized the women-nature symbolic connection, it has not explored yet the connections between sexual diversities and nature and the discussions about our heteronormative projections in nature. Gaard states that Western culture has its grounds in a fear or hatred not only of homosexuals and their sexual intercourse, but of eroticism in general. She names it erotophobia, and it is because of erotophobia that non-reproductive sexual acts are viewed as moral deviation or perversion. To show us how pervasive erotophobia is she analyzes the history of Christianity and the colonization of America to highlight the conections between different forms of oppression (of women, of queer sexualities, of non-white people, of nature). What characterizes a queer perspective in ecofeminism is exactly the attention to thinking those interconnections and a will to rethink and liberate the erotic as a form of power