29 research outputs found
Five areas to advance branding theory and practice
Get PDFThe paper suggests five areas to advance branding theory and practice based on the authors’ recent work in brand management.
In this commentary, we aim to put forward suggestions and ideas for further research in brand management; ideas, which we believe will have an impact on the way branding is researched and practiced by both academics and practitioners alike. We will focus on the future of branding in the following areas, inspired by our own work in the field: (1) branding in higher education, (2) branding in Asia Pacific, (3) brand ambidexterity, (4) brand innovation on social media, and (5) brand likeability
A case study on the impacts of lawn maintenance activities on Christchurch’s urban forest
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Human monomeric antibody fragments to TRAIL-R1 and TRAIL-R2 that display potent in vitro agonism
No full textIsolation and Screening of Microorganisms for R-(+)-Limonene and (−)-β-Pinene Biotransformation
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Characterising genetic diversity and effective population size in one reservoir and two riverine populations of the threatened Macquarie perch
No full textOther Common Uses for Urine Screening in Clinical Practice: Substance Use Disorders, Antipsychotic Adherence, Sexually Transmitted Infections
No full textDual-color bioluminescent bioreporter for forensic analysis: evidence of androgenic and anti-androgenic activity of illicit drugs
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