A Cross-Campus Approach to Online Education: A Collaborative Faculty-Driven Approach to Redesigning Principles of Marketing

Presentation by Glen H. Brodowsky, Susan Cadwallader, Vincent Carter and Kirti Sawhney Celly at 2014 Annual Conference Marketing Educators’ Teaching Challenges and Career Opportunities in San Jose, California April 24-26, 2014Brodowsky, Glen, Cadwallader, Susan, Carter, Vincent, and Celly Kirti (2014). A Cross-Campus Approach to Online Education: A Collaborative Faculty-Driven Approach to Redesigning Principles of Marketing. Black, Gregory and Jon Eaton (eds.), 2014 ANNUAL CONFERENCE PROCEEDINGS MARKETING EDUCATORS' TEACHING CHALLENGES AND CAREER OPPORTUNITIES. (pg 140- 142). Marketing Educator's Association Conferenc