El discreto encanto de la interfaz publicitaria

El presente artículo explora características discursivas de los avisos publicitarios digitales (banners) situados en diarios on-line de Argentina. Inscribe las reflexiones en el marco de investigaciones en torno a los conceptos de dispositivo e interfaz, hipotetizando sobre la incidencia de los objetos abordados en el desarrollo y modelización de vínculos y subjetividades en el entorno digital. A partir de observaciones realizadas sobre un corpus específico, describe la utilización de recursos textuales, visuales, sintácticos, enunciativos e intenta proponer algunas tipologías. Plantea además una protohipótesis en la que se considera a los banners como un discurso pedagógico-instructivo que modeliza una forma de ser cliente/consumidor, perceptor publicitario en Internet.This article explores the discursive characteristics of digital advertisements (banners) on online newspapers in Argentina. It establishes its considerations within the frame of researches regarding the concepts of device and interface, formulating hypothesis about the incidence of the objects discussed on the development and modeling of bonds and subjectivities in the digital environment. From observations made on a specific corpus, it describes the use of textual, visual, syntactic and enunciative resources, and tries to offer some typologies. It also presents a proto-hypothesis which considers banners as a pedagogicinstructive discourse modeling a way of being client / consumer, advertising perceiver on the Internet.Fil: Camusso, Mariángeles. Universidad Nacional de Rosario. Facultad de Ciencia Política y RR.II.; Argentin

Comunicación visual y contratos de lectura : un aporte desde el Diseño Gráfico al desarrollo de Materiales para EAD

Trabajo de Investigación realizado en el marco del PID “Educación a Distancia: experiencias en la Escuela de Comunicación Social de la UNR” Este trabajo forma parte de la investigación que sustenta el desarrollo de un proyecto de Cátedra para el dictado semipresencial del Taller utilizando como dispositivo didáctico-pedagógico un CD multimedia hipertextual

Aproximaciones al estudio de la representación visual de las asociaciones de mujeres, de género y feministas en Facebook

Aquí presentamos los avances del proyecto desarrollado en el marco del Centro de Investigaciones en Mediatizaciones (UNR) que interroga sobre las formas de representación iconográfica en Facebook de diversas entidades gubernamentales y organizaciones sociales argentinas. El propósito de este estudio particular consiste en identificar posibles tipologías y modalidades estético narrativas en la red como estrategias de visualidad de las organizaciones sociales y políticas que se autoproclaman feministas, a favor de las mujeres y/o la equidad de género. En las siguientes líneas se relatan los acontecimientos y reflexiones que originan esta indagación, dando cuenta de las discusiones teórico-metodológicas que subyacen al trabajo de exploración y exponiendo los primeros resultados obtenidos con ejemplos concretos que nos permite acercar a una posible clasificación tipológicaFil: Rovetto, Florencia Laura. Consejo Nacional de Investigaciones Científicas y Técnicas; Argentina. Universidad Nacional de Entre Ríos; Argentina. Universidad Nacional de Rosario; ArgentinaFil: Camusso, Mariángeles. Universidad Nacional de Rosario. Facultad de Ciencia Política y Relaciones Internacionales. Escuela de Ciencia Política; Argentin

Juventudes y ciudadanía : posibles aportes del Estado para el fortalecimiento del proceso de ciudadanización

La categoría de “ciudadanía" implica una forma de relación entre el individuo y otros individuos, en cuanto integrante de una comunidad, pero también es una forma de relación con el Estado, ya que “El concepto de ciudadanía está íntimamente ligado, por un lado, a la idea de derechos individuales y, por el otro, a la noción de vínculo con una comunidad particular" (Kymlicka y Norman, 1997). El “ciudadano" se caracteriza, de este modo, como aquel que participa en la vida de una comunidad, la conoce, la problematiza y acciona para mejorar o transformar las condiciones desfavorables. Una concepción de este tipo, en la que el eje de la acción política pasa por la posibilidad de transformación de las condiciones que rodean a la comunidad, confiere a los jóvenes una capacidad de agencia que empodera, al mismo tiempo que incluye. Partiendo desde esta perspectiva, y considerando el contexto de debate de paradigmas en políticas públicas de juventud, es que emerge como problema de interés ¿Cómo fortalecer el Proceso de Ciudadanización desde el Estado? Considerando que el tiempo de los y las jóvenes es el presente, es ahora; y sus lugares de acción son los territoriosncercanos, los ámbitos cotidianos compartidos con el grupo de pares y/o con la comunidad, resulta imperioso poder avanzar en el debate y el diseño de políticas públicas que profundicen la politización juvenil y contribuyan a una ciudadanía activa.Fil: Camusso, Leticia. Universidad Nacional de Villa Marí

A STUDY OF RELATIONSHIPS BETWEEN TRAFFIC NOISE AND ANNOYANCE FOR DIFFERENT URBAN SITE TYPOLOGIES

The paper intends to analyse the different attitudes of residents in urban areas in regard to annoyance induced by traffic noise, account taken of the effects of the street configuration and of the presence of specific public transport modes in the definition of the dose-response curves. People’s annoyance was investigated through a campaign of noise and traffic measurements and an epidemiological survey, administered to a sample of 830 residents in the buildings close to the measurement points. An ordinal regression model taking into account environmental and urban characteristics was used to identify a dose-response relationship. The cumulative probabilities allowed to define two cut points on the dose-response curves (60 and 75 dB(A)), grouping people in three classes and making the representation of the dose-response relationships different from those traditionally defined that use only the percentage of highly annoyed people. The results show different people’s attitudes towards the annoyance in the urban sites while the dose-response relationship shows that the correlation between annoyance and noise is low. For the same value of day equivalent level, 10% more people are annoyed in L sections (broad streets) than in U sections (narrow streets). Furthermore, all the dose-response curves show a higher sensitivity of people living in L sections; this difference can be measured as a shift of about 4 dB(A). Noise levels are, arguably, a useful indicator, but they are not reliable enough to define the discomfort of the residents, while the site characteristics could shed light on annoyance variability

The Reading-Writing Relationship in a Multiple-case Study at Universidad Nacional de Villa María: A Transverse Nature

Maestría en InglésThis thesis aims to contribute to the understanding of how reading and writing are intertwined in reading-to-write tasks, a requirement in most L2 academic contexts. Even though writing from sources is part of students’ academic lives, they tend to have difficulties in source-based writing assignments. The purpose of this research study is to explore the relationship between reading and writing in the process of summary-analysis writing of English Language IV students at the Teacher Training College at the National University of Villa María, Córdoba, Argentina. To that aim, a mixed research design was adopted and data were collected by means of participants’ reading comprehension tests, summary-analysis essays, a survey, written reports, and interviews. Findings reveal that the participants’ perceptions and behaviour are correlated and that reading is put to extensive uses when students carry out writing assignments viz., to develop ideas, to include sound arguments, and to proofread. Results also indicate that the evidence for the correlation between the students’ perceptions and their writing performance is insufficient. Similarly, this study does not confirm the impact that reading comprehension may have on learners’ written performance as other research studies have shown. Writing from sources proved to be challenging for these EFL undergraduates at an advanced level of language proficiency, especially as to how to establish connections between different source texts. Other problems that summary-analysis essays posed arose from the selection, organisation and flow of ideas, rhetorical control, summarisation, proofreading, and language use. The joint undertaking by reading and writing is necessary if L2 students are to acquire academic literacy.Fil: Camusso, Paula Alejandra. Universidad Nacional de Córdoba. Facultad de Lenguas; Argentina

Users’ needs and business models for a sustainable mobility information network in the Alpine Space

The paper investigates what are the possible business models allowing to maintain a “Sustainable Mobility Information Network for the Alpine Space”. The starting point was the lack of an integrative door-to-door information system in the Alpine regions and the project aimed at providing travellers with comprehensive information about sustainable transport modes beyond regional and national borders. To this end a survey has been designed using a quali-quantitative method (web-questionnaire and focus groups) to investigate the needs of the tourist and transport operators. The sample included all the main actors in the transport and tourism field active in the territory of the five pilot regions: Piemonte (Italy), Rhone Alpes-Paca (France), Lake Constance and Lake Chiemsee (Germany), Gorizia (Italy) and Nova Gorica (Slovenia). The research has showed that there is not a single solution to define a unique business model for the tools developed by AlpInfoNet and has, likewise, developed specific actions and approaches according to the target users

Last mile freight distribution and transport operators’ needs: which targets and challenges?

The paper aims at investigating the needs of three sets of stakeholders – retailers and HoReCa, transport operators and local authorities – aimed at designing a dynamic and participatory platform of services and applications for the optimisation of the last mile urban logistics. The research has been carried out in the city of Torino where some integrated services will be introduced: a) management and booking of loading/unloading areas; b) experimental dropbox for collection and delivery; c) the introduction of dynamic access to the limited traffic zone (ZTL, Zona a Traffico Limitato); d) real-time dynamic optimisation of routes. To meet this goal a survey has been administered to a sample of transport operators, points of sale, public administration. The survey has been designed using a quali-quantitative method (web-questionnaire, interviews and focus groups). The results have showed a large gap between the needs of the operators (transport operators and retailers) and the strategies that the administration would seek to implement. A lack of interaction between the stakeholders has led to misperceive the problems that the carriers have to face daily and to overestimate the importance of the technology in solving the last mile issues. Prior to designing complex and expensive platforms, it is fundamental to implement some basic measures, closely related to the efficiency of the unloading and delivery of goods within the urban centre

Youth and Citizenship: possible contributions from the state to strengthen the citizenship process

El trabajo desarrolla la categoría de proceso de ciudadanización como una nueva forma de concebir y experimentar la participación ciudadana de los y las jóvenes desde un rol protagónico dentro de sus comunidades. En ese sentido, se plantean algunos aportes para fortalecer la elaboración de dispositivos estatales que tengan por objetivo reconocer e incentivar los diversos modos de participación juvenil y la organización de los jóvenes en sus territorios. Para ello, se problematizan aspectos relacionados con la politización de lo cotidiano, la ciudadanía y las políticas públicas, desde una perspectiva de derechos que hace hincapié en la capacidad de agencia de los jóvenes y su potencial para emprender acciones que mejoren la calidad de vida de las juventudes.The work develops the category of citizenship process as a new way of thinking and experiencing the participation of young people from a leading role in their communities. In this sense, some contributions are raised in order to strengthen the development of state devices that recognize and encourage the different manners of juvenile participation and the organization of young people in their territories. For that, aspects related to the politicization of everyday life, the citizenship and the public policies are problematized, from a rights perspective that focuses on the capacity of agency of young people and their potential to take action to improve the quality of life of youths.Facultad de Periodismo y Comunicación Socia

Un libro que es muchos libros

Reseña del libro: Mujeres respetables. Clase y género en los sectores populares, Beverley Skeggs. Ediciones UNGS, 2019, Los Polvorines, Buenos Aires