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2 research outputs found

International Advertising Strategies by NIC Multinationals: The Case of a Korean Firm

Author: Aaker D. A.
Britt S. H.
Buzzel R. D.
Cheil Communications
Cheil Communications
Cho D. S.
Dong-Sung Cho
Donnelly J. H.
Jain S.
Jinah Choi
Keegan W. J.
Killough J.
Koh K.
Koh K.
Korean Trade Promotion Corporation (KTPC)
Levitt T.
Levy B.
Miracle G. E.
Onkvist S.
Quelch J. A.
Ricks D. A.
Sorenson R. Z.
Wortzel H. V.
Wortzel L. H.
Youjae Yi
Publication venue: 'Informa UK Limited'
Publication date
Field of study

Capitulation to capital? OhmyNews as alternative media

Author: Albert M.
Atton C.
Benson R.
Cheil Communications
Cheon Y.-C.
Cho D.-H.
Cho D.-Y.
Cho S.-N.
Cirino R.
Citizens' Coalition for Economic Justice
Clifford M.
Curran J.
Curran J.
Downing J.
Duncombe S.
Eun-Gyoo Kim
Ihlwan M.
ITU
James W. Hamilton
Jeong Y.
Jung H.-S.
Kaniss P.
Kim D.-G.
Kim H.-K.
Kim J.-H.
Kim S.-S.
Ko S.-G.
Korea Press Foundation
KoreanClick
KyungHyang Newspaper
Lee D.
MFE
MFE
MIC
MIC
Oh Y.
Oh Y.
Oh Y.
Park M.-J.
Sung D.-G.
Walljasper J.
WAN
Publication venue: 'SAGE Publications'
Publication date
Field of study

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