Towards Global Optimization in Display Advertising by Integrating Multimedia Metrics with Real-Time Bidding

Real-time bidding (RTB) has become a new norm in display advertising where a publisher uses auction models to sell online user's page view to advertisers. In RTB, the ad with the highest bid price will be displayed to the user. This ad displaying process is biased towards the publisher. In fact, the benefits of the advertiser and the user have been rarely discussed. Towards the global optimization, we argue that all stakeholders' benefits should be considered. To this end, we propose a novel computation framework where multimedia techniques and auction theory are integrated. This doctoral research mainly focus on 1) figuring out the multimedia metrics that affect the effectiveness of online advertising; 2) integrating the discovered metrics into the RTB framework. We have presented some preliminary results and discussed the future directions.Comment: In proceedings of ACM Multimedia'17 (Doctoral Symposium), Mountain View, CA, US

How to compute the Hilbert depth of a graded ideal

We give two algorithms for computing the Hilbert depth of a \emph{graded ideal} in the polynomial ring. These algorithms work efficiently for (squarefree) lex ideals. As a consequence, we construct counterexamples to some conjectures made by Shen in \cite{B:Sh2}.Comment: In this new version, we have added some materials about comparing Algorithm 2.16 to Popescu's algorithm and Bruns et al's algorith

New Ωc0\Omega_c^0 baryons discovered by LHCb as the members of 1P1P and 2S2S states

Inspired by the newly observed $\Omega_c^0$ states at LHCb, we decode their properties by performing an analysis of mass spectrum and decay behavior. Our studies show that the five narrow states, i.e., $\Omega_c(3000)^0$, $\Omega_c(3050)^0$, $\Omega_c(3066)^0$, $\Omega_c(3090)^0$, and $\Omega_c(3119)^0$, could be grouped into the $1P$ states with negative parity. Among them, the $\Omega_c(3000)^0$ and $\Omega_c(3090)^0$ states could be the $J^P=1/2^-$ candidates, while $\Omega_c(3050)^0$ and $\Omega_c(3119)^0$ are suggested as the $J^P=3/2^-$ states. $\Omega_c(3066)^0$ could be regarded as a $J^P=5/2^-$ state. Since the the spin-parity, the electromagnetic transitions, and the possible hadronic decay channels $\Omega_c^{(\ast)}\pi$ have not been measured yet, other explanations are also probable for these narrow $\Omega_c^0$ states. Additionally, we discuss the possibility of the broad structure $\Omega_c(3188)^0$ as a $2S$ state with $J^P=1/2^+$ or $J^P=3/2^+$. In our scheme, $\Omega_c(3119)^0$ cannot be a $2S$ candidate.Comment: 10 pages, 3 figures, 5 tables, typos corrected. Published in Phys. Rev.