Social Media Marketing Activities, Brand Equity and Customer Trust in KBZ Bank ( Sandi Chit Su Win, 2022)

The aim of this research is to examine the social media marketing activities, brand equity and customer trust in KBZ Bank. In addition, it has been aimed to analyze the effect of brand equity on customer trust in this research. The research used the descriptive method to explore the influencing factors of social media marketing. The primary data was collected via online questionnaires shared on social media from 384 respondents of KBZ Bank’s products with applying simple random sampling method. The framework of the research has five influencing factors in term of entertainment, interaction, trendiness, advertisement and e-word of mouth. As a result of the analysis, interaction, advertisement and e-word of mouth factors have been found as significant on brand equity. In addition, it has been found out that brand equity has a significant effect on customer trust. However, the entertainment and trendiness factors were not significant on brand equity. The findings suggested that social media marketing activities adopted by KBZ Bank should focus on the entertainment and trendiness factors. Moreover, KBZ Bank need to focusing and investing more on the social media marketing since it is cost effective and the bank resist longer with great marketing efforts in this banking industry. This study contributes more towards the performance outcome of the organizational and thus achieve the strategic goal of the KBZ Bank

Fuzzy Logic Based Segmentation for Myanmar Continuous Speech Recognition System

Speech recognition is one of the next generation technologies for human-computer interaction. Automatic Speech Recognition (ASR) is a technology that allows a computer to recognize the words spoken by a person through telephone, microphone or other devices. The various stages of the speech recognition system are pre-processing, segmentation of speech signal, feature extraction of speech and recognition of word. Among many speech recognition systems, continuous speech recognition system is very important and most popular system. This paper proposes the time-domain features and frequency-domain features based on fuzzy knowledge for continuous speech segmentation task via a nonlinear speech analysis. Short-time Energy and Zero-crossing Rate are time-domain features, and Spectral Centroid is frequency-domain feature that the system will calculate in each point of speech signal in order to exploit relevant information for generating the significant segments. Fuzzy Logic technique will be used not only to fuzzify the calculated features into three complementary sets namely: low, middle, high but also to perform a matching phase using a set of fuzzy rules. The output of the Fuzzy Logic are phonemes, syllables and disyllables of Myanmar Language. The result of the system will recognize the continuous words of input speech

Surveillance to achieve malaria elimination in eastern Myanmar: a 7-year observational study

Background The collection and utilization of surveillance data is essential in monitoring progress towards achieving malaria elimination, in the timely response to increases in malaria case numbers and in the assessment of programme functioning. This paper describes the surveillance activities used by the malaria elimination task force (METF) programme which operates in eastern Myanmar, and provides an analysis of data collected from weekly surveillance, case investigations, and monitoring and evaluation of programme performance. Methods This retrospective analysis was conducted using data collected from a network of 1250 malaria posts operational between 2014 and 2021. To investigate changes in data completeness, malaria post performance, malaria case numbers, and the demographic details of malaria cases, summary statistics were used to compare data collected over space and time. Results In the first 3 years of the METF programme, improvements in data transmission routes resulted in a 18.9% reduction in late reporting, allowing for near real-time analysis of data collected at the malaria posts. In 2020, travel restrictions were in place across Karen State in response to COVID-19, and from February 2021 the military coup in Myanmar resulted in widescale population displacement. However, over that period there has been no decline in malaria post attendance, and the majority of consultations continue to occur within 48 h of fever onset. Case investigations found that 43.8% of cases travelled away from their resident village in the 3 weeks prior to diagnosis and 36.3% reported never using a bed net whilst sleeping in their resident village, which increased to 72.2% when sleeping away from their resident village. Malaria post assessments performed in 82.3% of the METF malaria posts found malaria posts generally performed to a high standard. Conclusions Surveillance data collected by the METF programme demonstrate that despite significant changes in the context in which the programme operates, malaria posts have remained accessible and continue to provide early diagnosis and treatment contributing to an 89.3% decrease in Plasmodium falciparum incidence between 2014 and 2021

Fiscal Management in Myanmar

Past governments in Myanmar presided over a system generally characterized by weak fiscal management, but this has recently changed with the present government restoring a measure of fiscal discipline, reorienting fiscal priorities, and establishing a clear set of fiscal objectives in the Framework for Economic and Social Reforms (FESR), which was finalized in June 2013. The Government of Myanmar now has to prioritize how best to implement these fiscal objectives while strengthening longrun fiscal discipline. This paper provides a broad range of recommendations on how this can be achieved, using analysis of Myanmar's present and past fiscal situation alongside insights provided by the experience of other countries

Socializing One Health: an innovative strategy to investigate social and behavioral risks of emerging viral threats

In an effort to strengthen global capacity to prevent, detect, and control infectious diseases in animals and people, the United States Agency for International Development’s (USAID) Emerging Pandemic Threats (EPT) PREDICT project funded development of regional, national, and local One Health capacities for early disease detection, rapid response, disease control, and risk reduction. From the outset, the EPT approach was inclusive of social science research methods designed to understand the contexts and behaviors of communities living and working at human-animal-environment interfaces considered high-risk for virus emergence. Using qualitative and quantitative approaches, PREDICT behavioral research aimed to identify and assess a range of socio-cultural behaviors that could be influential in zoonotic disease emergence, amplification, and transmission. This broad approach to behavioral risk characterization enabled us to identify and characterize human activities that could be linked to the transmission dynamics of new and emerging viruses. This paper provides a discussion of implementation of a social science approach within a zoonotic surveillance framework. We conducted in-depth ethnographic interviews and focus groups to better understand the individual- and community-level knowledge, attitudes, and practices that potentially put participants at risk for zoonotic disease transmission from the animals they live and work with, across 6 interface domains. When we asked highly-exposed individuals (ie. bushmeat hunters, wildlife or guano farmers) about the risk they perceived in their occupational activities, most did not perceive it to be risky, whether because it was normalized by years (or generations) of doing such an activity, or due to lack of information about potential risks. Integrating the social sciences allows investigations of the specific human activities that are hypothesized to drive disease emergence, amplification, and transmission, in order to better substantiate behavioral disease drivers, along with the social dimensions of infection and transmission dynamics. Understanding these dynamics is critical to achieving health security--the protection from threats to health-- which requires investments in both collective and individual health security. Involving behavioral sciences into zoonotic disease surveillance allowed us to push toward fuller community integration and engagement and toward dialogue and implementation of recommendations for disease prevention and improved health security

The politics of co-optation in Myanmar

Can you imagine Clive Palmer and Tony Abbott sharing a bunk bed in a dormitory? Would Tony be annoyed by Clive’s snoring? Or would Clive be irritated by Tony’s early morning workout? Well, there’s a place on earth where parliamentarians do live in dorms. Let me take you to Nay Pyi Taw, the new capital of Myanmar, formerly known as Burma. In 2010, after two decades of rule, the military decided to transform itself into a civilian government. But the parliament it created is overwhelmingly controlled by the pro-military party and ethnic minorities are co-opted into the parliament, to create the appearance of diversity and legitimacy while containing them in the dormitories to control their movements

A STUDY ON PADDY PRODUCTION IN MYANMAR (From 2007/2008 to 2016/2017)

In Myanmar, paddy is an essential crop not only for local daily consumption but also for foreign earnings. The government has given a high priority to the expansion of paddy production because rice is a staple food for Myanmar people.The objective of the study is to analyze the sufficient condition of paddy production in Myanmar for the period 2007/2008 to 2016/2017. It is mainly based on descriptive method .The delta regions were found to be having the large area of paddy than central dry zone, costal and hilly regions due to the cultivable lands are plentiful across its region. The sown acreage and production of paddy is reduced statement during the studies period but Myanmar still can produce the sufficient amount of paddy production for its consumption and thus remains one of the world’s largest producers of rice today. The production of paddy has the potential for rapid growth by using high yielding varieties including adoption of Good Agricultural Practice, utilization of good quality high-yielding seeds, application of agricultural inputs such as irrigation water, agro-chemicals and natural fertilizers and promotion of farm machineries utilization as technology intervention. Well qualified person and the successive policies to create incentive for farmers are also required to enhance the paddy production