In Their Own Words: Perspectives on HBCU Institutional Quality from HBCU Administrators

College rankings such as US News & World Report (USNWR) are used as benchmarks for measuring quality in higher education (McManus-Howard, 2002). These ranking systems utilize traditional measures of academic excellence such as academic reputation, student selectivity, and financial resources, to assess institutional quality in higher education, which appear to disadvantage institutions with specialized missions such as historically Black colleges and universities. The purpose of this qualitative study was to describe indicators of the institutional quality of historically Black colleges and universities (HBCUs) as identified by administrators at four different HBCUs. Data were collected from 12 in-depth interviews with administrators at two HBCUs in Tier I and two in Tier II of the 2010 USNWR HBCU rankings. Data were analyzed using an on-going inductive approach to identify patterns across interviews and by tier. Overall, it was found that the participants in this study were largely accepting of the six USNWR indicators for assessing the quality of HBCUs. This finding was unanticipated given that the existing literature strongly suggests a misalignment between the USNWR indicators and the traditional mission of HBCUs. Only one administrator rejected every indicator, choosing to substitute a different set of indicators. Participants sought to modify several of the indicators to make them more consistent with the fundamental characteristics of HBCUs. They also offered additional criteria they felt described the unique qualities of HBCUs, and were currently absent from USNWR. When comparing the responses of administrators in Tier I and Tier II, there were no clear differences in their support for the USNWR indicators. However, administrators in Tier II offered more modifications and additions than administrators in Tier I, suggesting that Tier II administrators were less satisfied with the indicators as they are currently defined, than administrators in Tier I. At the very least, the aforementioned findings tend to raise questions about the ways in which the administrators in this study think about HBCU institutional quality. Implications for practice and recommendations for future research are discussed at the end of the study

Demonstration: Enabling Scalable Online Personalization on the Web

1 Introduction Given the current hyper-competitive nature of the e-commerce marketplace, coupled with razor-thin margins, online personalization is of great interest to e-companies. The attractiveness of online personalization technologies derives from the claim by consumer behaviorists that a personalized experience leads to increased buy probabilities on the part of e-shoppers [11]. Virtually all personalization technologies are based on the idea of storing as much historical customer session data as possible, and then querying the data store as customers navigate through a web site. The holy grail of on-line personalization is an environment where fine-grained, detailed historical session data can be queried based on current online navigation patterns to formulate real-time responses. The problem, of course, is one of scale- it is extremely difficult to track tens of thousands of e-shoppers in real time, and even more difficult to access a database online to provide real-time responses. As a result, virtually all web-based customer interaction schemes use static profiling techniques, and provide either delayed or canned responses to users