Bidirectional associations between descriptive and injunctive norms

Modern research on social norms makes an important distinction between descriptive norms (how people commonly behave) and injunctive norms (what one is morally obligated to do). Here we propose that this distinction is far from clear in the cognition of social norms. In a first study, using the implicit association test, the concepts of ‘‘common’’ and ‘‘moral’’ were found to be strongly associated. Some implications of this automatic common–moral association were investigated in a subsequent series of experiments: Our participants tended to make explicit inferences from descriptive norms to injunctive norms and vice versa; they tended to mix up descriptive and injunctive concepts in recall tasks; and frequency information influenced participants’ own moral judgments. We conclude by discussing how the common–moral association could play a role in the dynamics of social norms

Opinion dynamics with varying susceptibility to persuasion

A long line of work in social psychology has studied variations in people's susceptibility to persuasion -- the extent to which they are willing to modify their opinions on a topic. This body of literature suggests an interesting perspective on theoretical models of opinion formation by interacting parties in a network: in addition to considering interventions that directly modify people's intrinsic opinions, it is also natural to consider interventions that modify people's susceptibility to persuasion. In this work, we adopt a popular model for social opinion dynamics, and we formalize the opinion maximization and minimization problems where interventions happen at the level of susceptibility. We show that modeling interventions at the level of susceptibility lead to an interesting family of new questions in network opinion dynamics. We find that the questions are quite different depending on whether there is an overall budget constraining the number of agents we can target or not. We give a polynomial-time algorithm for finding the optimal target-set to optimize the sum of opinions when there are no budget constraints on the size of the target-set. We show that this problem is NP-hard when there is a budget, and that the objective function is neither submodular nor supermodular. Finally, we propose a heuristic for the budgeted opinion optimization and show its efficacy at finding target-sets that optimize the sum of opinions compared on real world networks, including a Twitter network with real opinion estimates

By their words ye shall know them: Language abstraction and the likeability of describers

According to the linguistic category model (LCM), behaviour can be described at concrete (e.g. ‘Kath hit Kim’) and abstract (e.g. ‘Kath is aggressive’) levels. Variations in these levels convey information about the person being described and the relationship between that person and the describer. In the current research, we examined the power of language abstraction to create impressions of describers themselves. Results show that describers are seen as less likeable when they use abstract (vs. concrete) language to describe the negative actions of others. Conversely, impressions of describers are more favourable when they opt for abstract descriptions of others' positive behaviours. This effect is partially mediated by the attribution of a communicative agenda to describers. By virtue of these attributional implications, language abstraction is an impression formation device that can impact on the reputation of describers

Relaxation under outflow dynamics with random sequential updating

In this paper we compare the relaxation in several versions of the Sznajd model (SM) with random sequential updating on the chain and square lattice. We start by reviewing briefly all proposed one dimensional versions of SM. Next, we compare the results obtained from Monte Carlo simulations with the mean field results obtained by Slanina and Lavicka . Finally, we investigate the relaxation on the square lattice and compare two generalizations of SM, one suggested by Stauffer and another by Galam. We show that there are no qualitative differences between these two approaches, although the relaxation within the Galam rule is faster than within the well known Stauffer rule.Comment: 9 figure

Group norms and the attitude–behaviour relationship

This is the author's post-print version of an article whose final and definitive form has been published in Social and Personality Psychology Compass. © 2009 Blackwell Publishing Ltd. The definitve version is available at: http://www3.interscience.wiley.com/journal/118902501/homeDespite popular opinion to the contrary, early scientific evidence pointed to a lack of support for the view that people's actions are guided by their attitudes. One response to the lack of correspondence between attitudes and behaviour has been to consider the role of other factors. One factor that has received attention is norms – the unwritten and often unspoken rules for how we should behave. We present an overview of the social identity approach to attitude–behaviour relations, which argues that norms play a significant role in the attitude–behaviour relationship if and only if the norms come from salient and important reference groups. We will then discuss a program of research that supports this analysis and examines the motivations that underpin group-mediated attitude–behaviour consistency. Finally, we will discuss research that investigates the distinction between descriptive group norms (what group members do) and injunctive group norms (what group members approve of). We focus on how the interactions between these types of norms can inform behaviour change campaigns.The authors would like to acknowledge that some of the research reviewed in this paper was supported under the Australian Research Council's Discovery funding scheme (project number DP0877146)

Anyone Can Become a Troll: Causes of Trolling Behavior in Online Discussions

In online communities, antisocial behavior such as trolling disrupts constructive discussion. While prior work suggests that trolling behavior is confined to a vocal and antisocial minority, we demonstrate that ordinary people can engage in such behavior as well. We propose two primary trigger mechanisms: the individual's mood, and the surrounding context of a discussion (e.g., exposure to prior trolling behavior). Through an experiment simulating an online discussion, we find that both negative mood and seeing troll posts by others significantly increases the probability of a user trolling, and together double this probability. To support and extend these results, we study how these same mechanisms play out in the wild via a data-driven, longitudinal analysis of a large online news discussion community. This analysis reveals temporal mood effects, and explores long range patterns of repeated exposure to trolling. A predictive model of trolling behavior shows that mood and discussion context together can explain trolling behavior better than an individual's history of trolling. These results combine to suggest that ordinary people can, under the right circumstances, behave like trolls.Comment: Best Paper Award at CSCW 201

Do as we say and as we do: The interplay of descriptive and injunctive group norms in the attitude-behaviour relationship

This is the author's post-print version of an article whose final and definitive form has been published in the British Journal of Social Psychology. Reproduced with permission from the British Journal of Social Psychology © The British Psychological Society 2008. The definitve version is available at: http://www.bpsjournals.co.uk/journals/bjsp/Past research on the social identity approach to attitude-behaviour relations has operationalized group norms as a mixture of both descriptive information (i.e. what most people do themselves) and injunctive information (i.e. what most people approve of). Two experiments (Study 1=185 participants; Study 2=238 participants) were conducted to tease apart the relative effects of descriptive and injunctive group norms. In both studies, university students' attitudes towards current campus issues were obtained, the descriptive and injunctive group norms were manipulated, and participants' post-manipulation attitudes, behavioural willingness, and behaviour were assessed. Study 2 also examined the role of norm source (i.e. in-group vs. out-group injunctive and descriptive norms). In both studies, the injunctive and descriptive in-group norms interacted significantly to influence attitudes, behavioural willingness, and behaviour. Study 2 revealed that out-group norms were largely ineffective. The research illustrates that in-groups interactively influence decisions, not only by what they say, but also by what they do, and asserts the value of considering the interaction of descriptive and injunctive norms in accounts of normative influence

Blatant benevolence and conspicuous consumption: When romantic motives elicit strategic costly signals

Conspicuous displays of consumption and benevolence might serve as “costly signals ” of desirable mate qualities. If so, they should vary strategically with manipulations of mating-related motives. The authors examined this possibility in 4 experiments. Inducing mating goals in men increased their willingness to spend on conspicuous luxuries but not on basic necessities. In women, mating goals boosted public—but not private—helping. Although mating motivation did not generally inspire helping in men, it did induce more helpfulness in contexts in which they could display heroism or dominance. Conversely, although mating motivation did not lead women to conspicuously consume, it did lead women to spend more publicly on helpful causes. Overall, romantic motives seem to produce highly strategic and sex-specific self-presentations best understood within a costly signaling framework. Key words: costly signaling, altruism, conspicuous consumption, mating goals, self-presentation We should often blush at our noblest deeds if the world were to see all their underlying motives.—Francois de La Rochefoucauld On Valentine’s Day 2003, America’s leading authority on phi-lanthropy announced that real estate mogul Donald Trump had pledged $1 million to charity (Foundation Center, 2003). A fe

Staying true with the help of others: doxastic self-control through interpersonal commitment

I explore the possibility and rationality of interpersonal mechanisms of doxastic self-control, that is, ways in which individuals can make use of other people in order to get themselves to stick to their beliefs. I look, in particular, at two ways in which people can make interpersonal epistemic commitments, and thereby willingly undertake accountability to others, in order to get themselves to maintain their beliefs in the face of anticipated “epistemic temptations”. The first way is through the avowal of belief, and the second is through the establishment of collective belief. I argue that both of these forms of interpersonal epistemic commitment can function as effective tools for doxastic self-control, and, moreover, that the control they facilitate should not be dismissed as irrational from an epistemic perspective

The downside of being irrelevant and aloof: Exploring reasons that people do not attend sport.

Understanding what influences an individual to transition from awareness that a sport team exists to attraction to that team is of critical importance in the management and development of consumer bases. Determining the factors that prevent individuals at a stage of awareness from becoming attracted is of equal importance. In this paper we use a social identity approach to explore reasons for non-attendance. Qualitative data were gathered from a mixed-method online survey administered to registered participants in a large football (soccer) association in New South Wales. The questionnaire included an open-ended question allowing individuals who had not attended a match during the previous 12 months to elaborate on the reasons that they did not attend. The seventy-five individuals who responded to this open-ended question comprise the sample for this research. Data highlighted that cognitive apathy and disidentification were both salient cognitive responses associated with individuals who did not attend. Furthermore, club values and characteristics were shown to influence team-based perceptions. The findings present implications for sport teams to overcome cognitive apathy and disidentification through organisation-initiated efforts to disseminate information and promote the team, as well as efforts to align team characteristics and values with consumer perceptions