As relações de confiança como estratégia das relações públicas

O conceito de Relações Públicas (RP) foi evoluindo ao longo do tempo, num processo bem explicado por Grunig e Hunt (2003), quando avançam com quatro modelos teóricos: agente de imprensa/publicity; modelo de informação pública; modelo assimétrico bidirecional; e modelo simétrico bidirecional. E parece ser através do modelo comunicacional simétrico que as RP conseguem promover relações de confiança entre a organização e seus públicos interno e externo, um aspeto tão importante para o sucesso empresarial. Portanto, o que se pretende com este estudo é refletir sobre a contribuição das RP e da Comunicação para o processo de geração de confiança e de construção de um melhor ambiente de trabalho nas organizações Nessa perspectiva humanista e social, entende-se que praticar uma boa política de RP é desenvolver uma política de comunicação que seja capaz de estabelecer e manter relações de confiança

The influence of lexical selection disruptions on articulation

Interactive models of language production predict that it should be possible to observe long-distance interactions; effects that arise at one level of processing influence multiple subsequent stages of representation and processing. We examine the hypothesis that disruptions arising in nonform-based levels of planning—specifically, lexical selection—should modulate articulatory processing. A novel automatic phonetic analysis method was used to examine productions in a paradigm yielding both general disruptions to formulation processes and, more specifically, overt errors during lexical selection. This analysis method allowed us to examine articulatory disruptions at multiple levels of analysis, from whole words to individual segments. Baseline performance by young adults was contrasted with young speakers’ performance under time pressure (which previous work has argued increases interaction between planning and articulation) and performance by older adults (who may have difficulties inhibiting nontarget representations, leading to heightened interactive effects). The results revealed the presence of interactive effects. Our new analysis techniques revealed these effects were strongest in initial portions of responses, suggesting that speech is initiated as soon as the first segment has been planned. Interactive effects did not increase under response pressure, suggesting interaction between planning and articulation is relatively fixed. Unexpectedly, lexical selection disruptions appeared to yield some degree of facilitation in articulatory processing (possibly reflecting semantic facilitation of target retrieval) and older adults showed weaker, not stronger interactive effects (possibly reflecting weakened connections between lexical and form-level representations)

CONFIGURAÇÃO DO SISTEMA EDUCACIONAL BRASILEIRO: ANÁLISES E TENDÊNCIAS MERCADOLÓGICAS PARA AS PRÓXIMAS DÉCADAS.

O artigo permite a reflexão do Sistema Educacional Brasileiro, através da visão holística de sua configuração, acoplando cinco eixos de interesse: Educação Regular, Religiosa, Militar, Profissionalizante e Corporativa. Dessa configuração há um olhar às modalidades existentes de ensino e formação profissional, bem como das tendências emergentes do mercado de trabalho. A metodologia utilizada parte de bases qualitativas, por meio de levantamento documental bibliográfico histórico que permitiram atingir os propósitos da pesquisa. O período de levantamento e análise destas informações ocorreu no primeiro semestre de 2011. Os resultados permitiram visualizar novas tendências de mercado para a educação do Brasil e refletir sobre a nova Configuração do Sistema Educacional Brasileiro, contemplando os níveis e modalidades de formação educacional. A proposta em pauta ultrapassa os ordenamentos, contidos na Lei de Diretrizes e Bases da Educação (LDB/96), pois traz a superfície níveis de interesses emergentes da educação nacional e mundial para as primeiras décadas do século XXI. Conclui-se, ainda, que é urgente um olhar pró-ativo e institucionalizado para a educação corporativa no Brasil

MORADIAS ESTUDANTIS DAS UNIVERSIDADES FEDERAIS DO SUL DO BRASIL: REFLEXÕES SOBRE AS POLÍTICAS DE GESTÃO UNIVERSITÁRIA

O objetivo geral deste trabalho foi analisar o tipo de gestão realizado nas moradias estudantis das universidades federais do sul do Brasil. Para o alcance de tal objetivo, optou-se pela pesquisa qualitativa, de caráter descritivo e interpretativo e aplicada. O critério de escolha das unidades de análise, além da localização, foram as similitudes e as políticas desenvolvidas nas moradias pesquisadas, mais precisamente aquelas presentes nas universidades federais (IFES) do sul do Brasil (UFSC, FURG, UFPel, UFRGS e UFSM). Para a coleta de dados, foram utilizadas a pesquisa documental e bibliográfica e entrevistas semi-estruturadas com responsáveis pela gestão das moradias estudantis indicados pelas IFES, pelos órgãos representativos vinculados à moradia e representante do Diretório Central dos Estudantes. Os dados coletados foram analisados por meio da análise de conteúdo. As moradias estudantis federais cumprem papel fundamental, abrigando estudantes universitários que vivem sobcondições socioeconômicas desfavoráveis, e vêm de outras cidades, onde deixam suas famílias. Tais estudantes investem na escolarização como uma forma de transformar e transmutar para outra classe social, e buscar uma carreira, tendo, para isso, de deixar seu lugar de origem, para morar com outras pessoas em condições semelhantes

A brief review about anxiety and aggressive behavior in pediatric age

Anxiety can be considered a normal experience of the human being and as such also of the child. It manifests itself in different ways according to the level of development: in the smaller the child, the more anxiety is expressed with manifestations that involve the whole organism, becoming evident either with motor excitement or with physical discomfort. As the psychic apparatus is structured, anxiety is experienced as an inner phenomenon and is experienced as an unpleasant state. Fortunately, we are all a bit anxious, even if there are some people who are more, others less

TRPV4: Molecular Conductor of a Diverse Orchestra

Transient receptor potential vanilloid type 4 (TRPV4) is a calcium-permeable nonselective cation channel, originally described in 2000 by research teams led by Schultz ( Nat Cell Biol 2: 695 –702, 2000) and Liedtke ( Cell 103: 525–535, 2000). TRPV4 is now recognized as being a polymodal ionotropic receptor that is activated by a disparate array of stimuli, ranging from hypotonicity to heat and acidic pH. Importantly, this ion channel is constitutively expressed and capable of spontaneous activity in the absence of agonist stimulation, which suggests that it serves important physiological functions, as does its widespread dissemination throughout the body and its capacity to interact with other proteins. Not surprisingly, therefore, it has emerged more recently that TRPV4 fulfills a great number of important physiological roles and that various disease states are attributable to the absence, or abnormal functioning, of this ion channel. Here, we review the known characteristics of this ion channel's structure, localization and function, including its activators, and examine its functional importance in health and disease.</jats:p

Efficacy of treatment with buprenorphine, compared to methadone, in remission of opioid use disorder

Introduction:. Over the last decade, there has been a significant rise in deaths due to drug overdoses involving opioids. Opioids are highly addictive due to the rewarding effects they produce in the brain and body. Methadone is broadly used as a substitution for illicit opioid use for individuals with opioid use disorder. Methadone is a synthetic opioid that works by binding to the same receptor as other opioids and reduces the symptoms associated with opiate withdrawal. Buprenorphine, on the other hand, mimics the euphoric effects of opiates. Buprenorphine is less likely to be abused due to the low ceiling of the drug\u27s euphoric effect. There are different benefits and risks associated with each drug. Therefore, this review analyzes the efficacy of treatment with buprenorphine, compared to methadone, in remission of opioid use disorder. Methods: A literature search was completed through PubMed and Academic Search Ultimate in November 2019. A total of seven articles consisting of randomized control trials, secondary analyses of randomized control trials, and qualitative analyses were selected based on their publication date, intervention technique, outcome measurements, and sample population. The study design and results of these articles were then analyzed and compared. Results: This literature review revealed inconclusive evidence. As of now, evidence shows that methadone has an increased retention time in treatment, however, there is no evidence that either buprenorphine or methadone is more effective in overall reduction of opioid use. Discussion: Four of the seven studies found methadone to be significantly more effective in increasing treatment retention times. Four of the seven studies also found that between the two treatment options, there was no significant reduction in opioid use in general. These results indicate that since neither drug is more effective in the reduction of opioid usage, there may be other social determinants influencing time retained in treatment. Conclusion: Buprenorphine and methadone have both been prescribed as treatment of opioid withdrawal, but little evidence has been conducted to evaluate which drug is more beneficial. Research, as of today, has shown methadone increases time maintained in treatment, but not an overall significant decrease in opioid reduction. Future research is necessary to determine what other factors are influencing the differences in treatment retention