434 research outputs found

    The construction of marketing measures: the case of viewability

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    This study seeks to develop a critical understanding of marketing measures. Marketing measures inform a variety of marketing practices and have been subject to ethical, discursive and epistemological critique. Informed by a range of theoretical work, this study sheds light on the construction of a key marketing measure in digital advertising: viewability. It shows how a range of competing interests can be mobilized and aligned; how an object of interest can be stabilized; and how standards for measurement can be reconciled. Across this account, we can see how issues of accuracy, ideology and ethics are bracketed off as participants agree on which things matter and which things count

    Creating Community in Rural Costa Rica

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    Master’s International (Peace Corps), Summer 2019 -- Las Nubes, Costa Rica -- Partner Agencie(s): Peace Corps; El Instituto Nacional de las Mujeres or the National Institute for Women of Costa Rica; Courts For Kidshttps://deepblue.lib.umich.edu/bitstream/2027.42/152271/1/Cluley_Poster.pd

    Taboo theorists:Karl Marx and marketing theory

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    On first impressions, the interests of marketing scholars and practitioners seem at odds with Marxism’s political, economic, and philosophical commitments. Where marketing theory mentions the name of Karl Marx, then, it is with a palpable sense of hesitation or laboured opposition. He is a taboo theorist. But does this antithesis of marketing and Marx hold empirical scrutiny? This paper provides a hauntological reading of how the discipline has tried, and failed, to exorcise Marxism. Drawing on a systematic review of 40 marketing journals, we reveal four spectres of Marx in marketing theory. We label these Prescriptive, Critical, Literary and Paradigmatic Marx. They indicate Marx’s historic and continued relevance to marketing theory and offer paths to renew this engagement – which we articulate as Marxist marketing theory. Broadening the discussion beyond Marx, we ask what it is about some theorists that make them taboo in marketing theory

    Taboo theorists:Karl Marx and marketing theory

    Get PDF
    On first impressions, the interests of marketing scholars and practitioners seem at odds with Marxism’s political, economic, and philosophical commitments. Where marketing theory mentions the name of Karl Marx, then, it is with a palpable sense of hesitation or laboured opposition. He is a taboo theorist. But does this antithesis of marketing and Marx hold empirical scrutiny? This paper provides a hauntological reading of how the discipline has tried, and failed, to exorcise Marxism. Drawing on a systematic review of 40 marketing journals, we reveal four spectres of Marx in marketing theory. We label these Prescriptive, Critical, Literary and Paradigmatic Marx. They indicate Marx’s historic and continued relevance to marketing theory and offer paths to renew this engagement – which we articulate as Marxist marketing theory. Broadening the discussion beyond Marx, we ask what it is about some theorists that make them taboo in marketing theory.</p

    Daily decision-making at the work-family interface. A couple-level study.

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    This qualitative study uses a grounded theory approach to examine work-family decision-making at the couple-level. It focuses on answering two questions: (1) How do couples develop and enact work-family routines and make non-routine decisions? And, (2) What is the role of identity construal in the way couples carry out their daily work-family responsibilities? By focusing on daily (or micro-role) experiences, I learned that daily work-family decisions are indeed made at the couple-level and that there are three types of daily work-family decisions, including decisions about work-family routines, decisions about immediate, unanticipated changes to routines and decisions about anticipated, scheduled events. Anchoring decisions made by couples over time create the context for decision-making for all three types of daily decisions. In terms of how couples make daily decisions at the work-family interface, I found that they consider multiple cues, including situational cues from their work and family contexts, activities cues, cues from their routines, cues from their relationships with one another, and cues related to family and parenting role expectations, but that the cues to which they attend and the processes for making sense of them varies by the type of decision and the type of couple making the decision. Overall, my analysis of daily decisions revealed that these decisions are made in a manner consistent with a logic of appropriateness, which involves situational recognition and enactment of appropriate behavioral rules. These rules emanate from family role construals. Couples can be classified according to differences in their family role construals and each couple type uses different appropriateness rules, and thus tends to favour different choices for both anchoring and daily decisions. From a practical perspective, the results of this study have implications for couples looking for better strategies to meet their work and family responsibilities and for supervisors looking for better ways to support employees’ efforts in carrying out their various roles. Theoretically, this research complements past work-family research, which has predominately focused on individual-level models and the negative aspects of combining personal roles with paid work. Also, it extends applications of identity theory in work-family science by broadening our understanding about the role of identity construals in work-family decisions

    Interesting numbers: an ethnographic account of quantification, marketing analytics and facial coding data

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    This paper asks why facial coding, a method for understanding emotions that was rejected by mainstream psychology for over century, has emerged as a popular method in contemporary marketing. Reading ethnographic, historic and technical datasets, the paper argues that facial coding works because it shifts the task of quantification from humans to computers. This grants facial coding an appearance of objectivity that allows marketing practitioners to open up new ways of understanding, talking about and acting in markets that go beyond the data itself. Informed by science and technology studies (STS), the paper offers the concept of interesting numbers to illuminate these contradictory tendencies in the quantification of consumer behaviours. It alerts us to the importance of the agents and forms of quantification in selling a measure to marketers. In short, the paper shows that, when it comes to marketing measures, the numbers count
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