Impulsiveness in Online Era: The Role of Utilitarian and Hedonic Value on Impulsiveness and Impulse Buying Behavior of Batam Community

This study aims to analyze the impulse buying behavior of the Batam City community by examining Utilitarian and Hedonic values that arise due to browsing and online reviews, as well as the influence of a person's impulsiveness. This study used a questionnaire as an instrument of research data collection which obtained 158 research samples who were residents of Batam City. Furthermore, the data is processed and analyzed using the SmartPLS 3.0 program. The results of testing and processing research data identify the influence of impulsiveness and hedonic values on impulse buying behavior, the effect of hedonic values on browsing, and the impact of mediation by browsing on the indirect relationship between hedonic values and impulse buying behaviors. But the results of this study also show a different outcome, namely where utilitarian values do not affect browsing and impulse buying behavior of Batam Community, as well as browsing which shows no mediation impact on the relationship

Dampak pandemi covid-19 terhadap perilaku pembelian (buying behaviour) masyarakat Kota Batam

This study aims to analyze the factors that influence buying behavior due to the impact of the pandemic by analyzing the influence of Product-Specific Ethnocentric Behavior (PSEB), Impulsive Purchase Pre Lockdown (IPPL), Economic Nationalism (EN), Need-Based and Planned Purchase Post Lockdown (NBPPPL), Lockdown Sentiment and Sustainable Approach (LSSA), and Attitude Toward Foreign Product (ATFP) on Willingness to Buy Country Origin Product (WBCOP). This study employed data from 241 community respondents living in Batam City as a research sample with a Likert scale and using the Smart PLS program to see the value of each relationship between variables. The results showed that PSEB, EN, and ATFP had a positive and significant effect on WBCOP. Meanwhile, IPPL, NBPPPL, and LSSA did not significantly affect the WBCOP of citizens in Batam City. AbstrakPenelitian ini bertujuan untuk menganalisis faktor-faktor yang mempengaruhi perilaku pembelian (buying behaviour) akibat dampak pandemi dengan melakukan analisa terhadap pengaruh Perilaku Etnosentris terhadap Spesifik Produk (PSEB), Pembelian Tidak Terencana Sebelum Masa Pembatasan (IPPL), Nasionalisme Ekonomi (EN), Kebutuhan Dasar Terencana Setelah Masa Pembatasan (NBPPPL), Kepekaan terhadap Masa Pembatasan dan Pola Kepekaan Berkelanjutan (LSSA) dan Sikap Terhadap Produk Luar Negeri (ATFP) terhadap Keinginan untuk Membeli Produk Asli Lokal (WBCOP). Data penelitian diambil dari 241 responden masyarakat yang berdomisili di Kota Batam sebagai sampel penelitian dengan skala pernyataan Likert dan menggunakan program Smart PLS untuk melihat nilai setiap hubungan antar variabel. Hasil penelitian menunjukkan bahwa PSEB, EN dan ATFP berpengaruh positif dan signifikan terhadap WBCOP, sedangkan IPPL, NBPPPL, dan LSAA tidak terbukti mempengaruhi WBCOP masyarakat Kota Bata

Post Covid-19 Pandemic Condition: Online Consumer Purchase Intention

The Covid-19 pandemic that hit the world in early 2020 forced the economic sector to adapt and innovate. One of them is by switching to using an online system. This shift can be seen in many online businesses that are growing and diversifying. So this of course changes consumer buying behavior, especially online consumer purchase intentions. This study aims to conduct an in-depth analysis of the purchase intention factors of online consumers after the Covid-19 pandemic. This test is carried out by looking at whether there is an influence between social present factors, psychological distance, trust, and engagement influencing online consumer purchase intentions and the impact of mediation by engagement.Research data was obtained by distributing questionnaires to a sample of 170 online consumers in Batam City. The research data was processed and analyzed using SmartPLS 3 software. The results of data processing and analysis show that social presence, trust, and engagement affect online consumer purchase intentions. While psychological distance does not affect. Engagement does not have a mediating effect on these relationship

ANALYSIS OF NETFLIX STREAMING SERVICES ON CUSTOMER LOYALTY IN INDONESIA

The increasingly rapid development of the economy and technology can affect people's daily lives. Purpose of this research is to test and analyze how much customer loyalty using Netflix is influenced by service quality and reputation mediated by customer trust and customer satisfaction in the Indonesian people. This study uses quantitative methods using descriptive statistics, then survey in this study was carried out by distributing questionnaires to the Indonesian people who were the object of research and the total sample that could be tested was 401 data. The research data was processed using the SmartPLS 3 application. Result data showed that all independent variables significantly affected customer loyalty of the Indonesian people, except quality of service on customer loyalty was not significant

Pengembangan Digital Marketing di RM. Achun 178 Melalui Instagram, Google dan Tiktok

Rumah Makan Achun 178 merupakan rumah makan yang bergerak dibidang chinese food. RM. Achun 178 membuka cabang pertamanya di Komp. Batu Batam Mas namun berpindah ke lokasi lain karena pemilik merasa lokasi tersebut kurang cocok karena lokasi yang kurang strategis dan tempat parkir yang sempit. Pemilik memutuskan pindah ke lokasi sekarang yang beralamatkan Jl. Trikarsa Ekualita. Penulis menggunakan metode wawancara dan observasi untuk mengumpulkan informasi dan menemukan bahwa pemilik masih menggunakan metode pemasaran yang tradisional (word of mouth). Maka dari itu, penulis ingin membantu pemilik menggunakan pemasaran digital. Pemasaran digital yang digunakan di dalam kegiatan pengabdian ini berupa advertisement pada Instagram, Tiktok dan Google. Dengan menggunakan pemasaran digital diharapkan RM. Achun 178 dapat lebih dikenali oleh masyarakat secara luas lagi dan usaha RM. Achun 178 dapat semakin berkembang

ANALYSIS OF NETFLIX STREAMING SERVICES ON CUSTOMER LOYALTY IN INDONESIA

The increasingly rapid development of the economy and technology can affect people's daily lives. Purpose of this research is to test and analyze how much customer loyalty using Netflix is influenced by service quality and reputation mediated by customer trust and customer satisfaction in the Indonesian people. This study uses quantitative methods using descriptive statistics, then survey in this study was carried out by distributing questionnaires to the Indonesian people who were the object of research and the total sample that could be tested was 401 data. The research data was processed using the SmartPLS 3 application. Result data showed that all independent variables significantly affected customer loyalty of the Indonesian people, except quality of service on customer loyalty was not significant

Analysis of influence of materialism on impulsive buying and compulsive buying with credit card use as mediation variable

Having unlimited needs and wants, humans as economic beings will struggle to meet their needs. In this modern era, shopping for human needs and desires has become easier to do with the availability of various stores and malls to online retail. This ease of shopping has increased interest in shopping for unlimited material needs and indulges Indonesians to continue making purchases in order to develop uncontrolled compulsive buying behavior. Therefore the authors aim to examine the effect of materialism on compulsive buying mediated by the use of credit cards and impulsive buying. The object of this research is credit card users in Batam. Sampling was done by giving a google form questionnaire to credit card users in the city of Batam. Demographic data of respondents were then analyzed using IBM SPSS Statistics version 25.0 and analysis of the effect of independent variables on the dependent variable was carried out using Smart PLS version 3.2.8. The results of this study indicate that the variables of materialism, use of credit cards and impulsive buying have a significant effect on compulsive buying

Pengaruh Risiko Kredit terhadap Profitabilitas pada Bank Perkreditan Rakyat di Kepulauan Riau

The purpose of this research was to determine the effect of credit risk, liquidity risk, leverage, bank size, operating efficiency, inflation, gross domestic sales on profitability. This research uses quantitative method techniques and uses a purpose sampling method in analyzing research objects which also uses cross section and time series studies. The object of this research is the Rural Banks in the Riau Islands. A sample of 35 Rural Banks registered with the Financial Services Authority in the period 2017 to 2022. Data analysis used the SPSS Statistics 25 application and EViews 12 to obtain descriptive statistical data, panel regression analysis, F test, t test, and coefficient of determination. The results show that there is a significant influence on several variables. Where the variables credit risk, leverage, bank size, operating efficiency and inflation have a significant negative effect on profitability and the gross domestic gross variable also has a positive relationship with profitability. Meanwhile, liquidity risk has no influence on the profitability of Rural Banks in the Riau Islands. &nbsp

FACTORS THAT AFFECT THE PROFABILITY OF CONVENTIONAL BANKS OF BATAM CITY

The main purpose of this study is to analyze factors that affect the profability of conventional banks of Batam city with the influence of capital adequacy ratio, non performing loan, loan to deposit ratio, BOPO, and net interest margin of return on asset during of period 2014-2019. This study is quantitative method from secondary data with the object of research as many as 27 banks conventional of Batam city

Pengurusan Legalitas Usaha dengan Luaran Pengembangan Merek Dagang pada Usaha "Satenya Bikin Kenyang"

Abstrak  Dokumen terkait legalitas atas suatu usaha yang dijalankan sangatlah penting untuk dimiliki. Legalitas usaha dapat berupa tanda daftar perusahaan, domisili, ataupun Nomor Induk Berusaha. Saat ini pemerintah Indonesia sudah membantu para pelaku usaha dengan mempermudah proses pengurusan dokumen perusahaan yang dapat dilakukan secara mandiri secara daring. Legalitas usaha ini tidak hanya untuk usaha berskala besar, namun juga untuk usaha berskala mikro. Usaha Satenya Bikin Kenyang adalah salah satu usaha rumahan yang belum memiliki legalitas usaha dan mengalami kendala karena hal tersebut. Usaha Satenya Bikin Kenyang ini menemukan hambatan untuk menjadi supplier dibeberapa supermarket lokal karena sama sekali belum memiliki dokumen usaha. Teknik pengumpulan data yang digunakan dalam penelitian ini adalah dengan observasi, wawancara, dan studi kepustakaan. Hasil dari kegiatan ini adalah usaha Satenya Bikin Kenyang kini sudah dapat men-supply produknya ke supermarket terpilih dan sudah memiliki Nomor Induk Berusaha. Hak Kekayaan Intelektual berupa merek dagang saat ini masih dalam tahapan menunggu untuk diterbitkan. &nbsp