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1 research outputs found
The effect of store name, brand name and price discounts on consumers' evaluations and purchase intentions
Author
Anderson
Anderson
+49 more
Bagozzi
Baker
Bearden
Bearden
Bentler
Biswas
Blattberg
Buckley
Chain Store Age Executive
Cuneco
Cuneco
Darden
Dawar
Della Bitta
Dhruv Grewal
Dodds
Dodson
Folkes
Fornell
Grewal
Grewal
Grewal
Inman
Julie Baker
Jöreskog
Kamen
Keaveney
Krishna
Laroche
Lichtenstein
Mazurksy
Monroe
Murphy
Nevin
Norm Borin
Olshavsky
Olson
R Krishnan
Rajendran
Rao
Rao
Rao
Richardson
Urbany
Walker
Winer
Zeithaml
Zeithaml
Zimmer
Publication venue
'Elsevier BV'
Publication date
Field of study
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