Made to Impress: Examining the Influence of Tailored Advertising Disclosures on Persuasion Knowledge

Advertising disclosures play a critical role in promoting transparency of advertising for consumers. However, their success is affected by the degree of attention they receive from the audience. To address this challenge, this study examines the effects of tailoring disclosures employing cue-based personalization to increase their individual relevance. Using a between-subjects experimental design, we test the effects of tailored and non-tailored disclosures involving a representative sample of Italian participants using eye-tracking. Our results suggest that tailored disclosures have a significant positive effect on persuasion knowledge without compromising disclosure evaluation. Additionally, we demonstrate that tailored disclosures function as an attention primer, facilitating quicker identification of the sponsored content and maintaining viewer attention, which further amplifies persuasion knowledge. Benefits for advertisers and potential implications for regulators are discussed

Evaluation of Raisin Color With Respect to Color and Maturity at Harvest, and Exposure to Light and Heat

CALRAB-California Raisin Advisory Board: Research Reports- 1982Raisin Maturity Study 1982RAI 3.9; RAI 12.21982_2

Development of New Early-Maturing raisins for Mechanical Harvesting

MISC 89.1; RAI 3.91985_6; 1986_5Guidelines for Rain Damaged RaisinsCALRAB-California Raisin Advisory Board: Research Reports- 198

Feasibility and Effect of AVM 1013 (NAA + NDA) on Berry Size, Sugar Content, Vine Vigor, and Bud Fruitfulness of Thompson Seedless Grapevines in the San Joaquin Valley of California

CALRAB-California Raisin Advisory Board: Research Reports- 1982RAI 3.91999_2

Under Field and Laboratory Conditions Develop and Evaluation a National and International Phylloxera and Nematode Resistant Vitis Rootstock Collection

RAI 3.91989_1