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2 research outputs found

The Implications of Programmatic Advertising on the Business Model of TV Broadcasters

Author: A Bryman
A Osterwalder
A Young
BC Klopfenstein
CC Markides
D Khajeheian
D Kosorin
E Giesen
F Campos-Freire
F Peters
FJ Perez-Latre
G Pohle
G Rowe
G Winslow
GP Hodgkinson
H Chesbrough
H Jenkins
Henrik Jensen
J Cappo
J Hedman
J Linder
JC Gonzalvez-Cabañas
JF Molina-Azorin
JFP Santos
JS Armstrong
KJ Sund
L Küng
M Bogers
M Ots
M Reuver de
M Sosna
PM Napoli
RG Picard
S Kaplan
SC Lambert
Publication venue: 'Springer Science and Business Media LLC'
Publication date: 01/01/2017
Field of study

Roskilde Universitet

Optimization of Operational Decisions in Digital Advertising: A Literature Review

Author: A Agarwal
A Amiri
A Deza
A Ghose
A Ghosh
A Ghosh
A Hojjat
A Kim
A Leischnig
A Mangani
A Nakamura
A Prasad
B Dalessandro
B Edelman
B Kitts
C Borgs
C Jiang
C Karande
D Agarwal
D Charles
D Grewal
D Kosorin
D Yin
DM Chickering
E Anderl
E Celis
G Goel
G Roels
G Taylor
GA Johnson
H Cai
H Choi
H Fu
H Varian
J Carpenter
J Deane
J Feldman
J Feldman
J Feldman
J Feng
J Rubinson
J Turner
J Wang
J Xu
J Yang
JA Tomlin
K Ailawadi
K Amin
K Fjell
K Fridgeirsdottir
K Iyer
K Jedidi
K Lee
KS Burns
Kursad Asdemir
Lan Zhao
M Adler
M Langheinrich
M LEVY
MR Baye
N Brooks
N Buchbinder
N Korula
NR Devanur
O Rutz
P Chatterjee
P Hummel
P Manchanda
P Rusmevichientong
PJ Danaher
R Mookerjee
R Mookerjee
RA Lewis
RE Bucklin
Robert C. Blattberg
RP McAfee
S Agrawal
S Balachander
S Balseiro
S Balseiro
S Balseiro
S Geyik
S Kumar
S Kumar
S Muthukrishnan
S Najafi-Asadolahi
S Narayanan
S Ye
U Vazirani
V Abhishek
V Araman
V Bharadwaj
V Bharadwaj
W Zhang
W Zhang
Y Chen
Y Chen
Y Yang
Y Zhou
Z Abrams
Z Katona
Ö Özlük
Publication venue: 'Springer Science and Business Media LLC'
Publication date
Field of study

core

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