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5 research outputs found

Symbolic Consumption in the Online World

Author: A.Castelló
C. J.Torelli
C.Pérez-Curiel
D.Atkin
E.Katz
E.Ruiz
G.Franzen
G.McCracken
L. R.Oswald
L.Díaz
M.Batey
N.Ahmad
P.Díaz Soloaga
P.Gillin
R.Rosenbaum-Elliott
T. M.Senft
Publication venue: 'IGI Global'
Publication date: 01/01/2020
Field of study

User-Generated-Content

Author: A.Keen
A.Töffler
C. K.Prahalad
C.Fill
C.Knight
D. K.Perry
D.Atkin
D.McQuail
D.Tapscott
E.Katz
G.Meikle
H.Jenkins
H.Jenkins
H.Rheingold
J. E.Phelphs
J.Berry
J.Martí
J.Martí
J.Martí
J.Rifkin
Y. M.Antorini
Y.Benkler
Z.Media
Publication venue: 'IGI Global'
Publication date: 01/01/2015
Field of study

We Have Faith in Apple

Author: A. N.Witehead
C. Y.Glock
D.Atkin
D.Émile
E.Chung
H.Beech
L.Kahney
M. B.Holbrook
M. W.Ragas
M.Argyle
M.Mark
M.Wells
O.Riis
R. H.Sharf
R. V.Kozinets
R. W.Pimentel
R.Chadha
R.Johnstone
S.Freud
S.Hunt
W.James
Publication venue: 'IGI Global'
Publication date: 01/01/2020
Field of study

Cultivating Emotional Branding Through Customer Experience Management

Author: A. A.Thompson
A.Kapoor
A.Rawson
B. H.Schmitt
B. J.Pine
B. J.Pine
C. E.Izard
C. W.Park
C.Meyer
D.Atkin
D.LaSalle
F. F.Reichheld
K. L.Keller
K.Roberts
L. L.Berry
M.Gladwell
M.Gobe
P.Kotler
R. L.Oliver
S. H.Haeckel
T. E.Muller
Publication venue: 'IGI Global'
Publication date: 01/01/2019
Field of study

Emotional Branding as a Strategy in Promoting Customer Loyalty

Author: A.Dick
A.Parasuraman
A.Pressey
B. B.Jackson
B.Wellman
C. A.Grönroos
D. A.Aaker
D. J.Boorstin
D.Aaker
D.Atkin
D.Lewis
E. P.Bucy
F. F.Reichheld
F.Reichheld
G.Zaltman
G.Zohra
H.Barich
J. C.Anderson
J. L.Giese
J.Deighton
K. E.Reynolds
K.Lasn
K.Roberts
L.Fogli
L.Light
M.Blackston
M.Gladwell
M.Gobe
M.Lindstrom
M.Porter
M.Solomon
N. S.Terblanche
N.Klein
P. G.Patterson
P.Kotler
P.Kotler
R. V.Kozinets
R.Varey
S. M.Chan-Olmsted
S.Brown
S.Caudron
S.Knox
S.Schleuter
Publication venue: 'IGI Global'
Publication date: 01/01/2019
Field of study

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