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1 research outputs found
A Neuromarketing Based Approach on the Usage of Narratives in the Advertising
Author
A. E.Gegez
A. R.Damasio
+25 more
A.İnceelli
A.Simmons
C. P.Puto
C.Clark
C.Gallo
D.Atli
D.McColl
F.Flaherty
G.Rizzolatti
G.Zaltman
İ. G.Ceylan
J. D.Friedenberg
J.O’Shaughnessy
K. O.Erdemir
L.Cozolino
M.Lindstrom
O.Touhami
P.Guber
P.Martinez
P.Renvoise
P.Renvoisé
S.Aytemur
S.Chatman
S.Chatman
S.Keaise
Publication venue
'IGI Global'
Publication date
01/01/2019
Field of study
No full text
Crossref
No full text
