Creating equal opportunities through social entrepreneurship: The case of future is brighter youth platform

Giving priority to creating value for sustainable development rather than accepting the dominance of the profit-centered perspective has been gaining more momentum. Within this changing perspective, social entrepreneurs are the most notable group, whose innovative initiatives create valuable contributions by becoming pioneer forces required for economic and social development. Further, their efforts in showing the significance of social value creation result in a new business model, “social business.” Although the social business shares some common features with the traditional business, the social business differentiates itself by acting as a social change actor accompanied by a socially sensitive mission, a hybrid flexible design, innovative ways of finding/using resources for creating new solutions to needs. Thereby, this study aims to understand the features of social business models together with their contribution to social inclusion and creating equal opportunities for all in terms of a developing country context

Social and Strategic Partnership in Marketing Contexts: The Case Study of Help2kids

Social and strategic marketing seeks to develop systematic marketing concepts with several approaches to influence behaviours that benefit individuals and society for the greater social good. Social marketing practice is guided by ethical issues. It seeks to integrate approach, best practice, theory, audience, and partnership insight to inform the delivery of competition-sensitive and segmented social change programmes that are effective, efficient, equitable, and sustainable. This case study concerns help2kids as a young and dynamic non-profit organization operating in Africa. The case study consists of reflection and discussion of the several practices, marketing strategies, social entrepreneurship topics, and multiple projects inherent to help2kids. Help2kids strives to allow children the pursuit of a better and more sustainable future. The authors intend to present different social marketing campaigns to promote behavioural change for the benefit of society and the strategies that have been followed to achieve the desired idea or behaviour