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4 research outputs found

The Impact of Brand Variance on Gender in FMCG Sector

Author: A.David
D.Court
D.Sasikala
J.Alba
J.Kapferer
R.Elliott
T.Shimp
Publication venue: 'IGI Global'
Publication date: 01/01/2019
Field of study

The Impact of Brand Variance on Gender in FMCG Sector

Author: A.David
D.Court
D.Sasikala
J.Alba
J.Kapferer
R.Elliott
T.Shimp
Publication venue: 'IGI Global'
Publication date: 01/01/2019
Field of study

Google Trends Metadata as a Revenue Indicator for Digital Marketing Activities in Spanish Businesses

Author: D.Court
G.Guzman
J.Banyuls
J.Järvinen
L.Wu
N.McLaren
R.Gómez-Martínez
R.Gómez-Martínez
Publication venue: 'IGI Global'
Publication date: 01/01/2019
Field of study

A Hybrid Approach to Big Data Systems Development

Author: C. H.Tan
D.Court
E.Agichtein
H.Chen
J.Casas
J.Shaman
K. R.Varshney
R. Y.Clarke
W. F.May
Z.Kaidi
Publication venue: 'IGI Global'
Publication date: 01/01/2019
Field of study

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