9 research outputs found
Digital Transformation Journeys in a Digitized Reality
- Publication venue
- 'IGI Global'
- Publication date
- 01/01/2019
- Field of study
No full textBranding and Mobile
- Author
- Publication venue
- 'IGI Global'
- Publication date
- 01/01/2019
- Field of study
No full textSocial Media, Online Brand Communities, and Customer Engagement in the Fashion Industry
- Author
- A.Smith
- B.Gainer
- C.Fuchs
- C.Prahalad
- D.Edelman
- D.Evans
- D.Hansen
- D.Hoffman
- D.Iacobucci
- E.Qualman
- G.Helal
- G.Solomon
- H.Rheingold
- H.Tajfel
- H.Tajfel
- H.Tajfel
- H.Tajfel
- I.Pentina
- J.Donath
- J.Fromm
- J.Gallaugher
- J.Gillies
- J.Gusfield
- J.Rossiter
- J.Turner
- J.Turner
- K.Lemon
- K.Wattanasuwan
- L.Barron
- M.Dewing
- M.Hogg
- M.Weber
- N.Howe
- N.Kumar
- P.Arora
- P.Blackshaw
- Q.Huy
- R.Blattberg
- R.Jenkins
- R.Rust
- S.Fournier
- S.Hunt
- S.Trepte
- S.Vargo
- T.O’Reilly
- T.Rainer
- Y.Gabriel
- Publication venue
- 'IGI Global'
- Publication date
- 01/01/2019
- Field of study
No full textThe Influence of Corporate Social Media on Firm Level Strategic Decision Making
- Author
- B. A.Hackworth
- B. J.Dunn
- B.Kanter
- C.Argyris
- C.Brogan
- C.Silva
- D. C.Hambrick
- D. L.Hoffman
- D.Edelman
- D.Thomas
- E.Bonabeau
- G. C.Kane
- I.Nonaka
- J. C.Spender
- J. C.Spender
- J.Pfeffer
- J.Sterne
- K. M.Eisenhardt
- L.Gaines-Ross
- M.Banbersta
- M.Cooke
- M.Dadashzadeh
- N.Rajagopalan
- P. F.Nunes
- P.Chaney
- P.Spenner
- R.Normann
- S. L.Hart
- S. W.Floyd
- S.Israel
- U. M.Dholakia
- Publication venue
- 'IGI Global'
- Publication date
- Field of study
No full textReconciling Social Media with Luxury Fashion Brands
- Author
- A.Alon
- A.Bryman
- A.Mathie
- A.Rubin
- A.Saxena
- A.Schlosser
- A.Wojnicki
- B.Bickhart
- C.Anderson
- D. R.Cooper
- D.Edelman
- D.Wahyuni
- E.Dichter
- E.Katz
- G.Guest
- H.El-Omari
- H.Gangadharbatla
- H.Remidez
- I.Arbnor
- J.Aronson
- J.Collis
- J.Zivkovic
- K.Punch
- L. E.Garton
- L.Gallant
- M. F.Joubish
- M. R.Zaharia
- M.Cooke
- M.Phan
- M.Saunders
- M.Saunders
- M.Trusov
- N. K.Denzin
- P.Bone
- P.Eriksson
- P.Mathur
- P.Verlegh
- Q.Zafar
- R. E.Boyatzis
- R. K.Yin
- R. K.Yin
- R. K.Yin
- R. S.Solomon
- R.Emile
- R.Higie
- R.Scholz
- R.Stake
- S.Dann
- S.Diffley
- S.McDonald
- T.Mirchevska
- T.Sadeghi
- U.Schaedel
- W.Ozuem
- W.Trochim
- Publication venue
- 'IGI Global'
- Publication date
- 01/01/2014
- Field of study
No full textReconciling Social Media with Luxury Fashion Brands
- Author
- A.Alon
- A.Bryman
- A.Mathie
- A.Rubin
- A.Saxena
- A.Schlosser
- A.Wojnicki
- B.Bickhart
- C.Anderson
- D. R.Cooper
- D.Edelman
- D.Wahyuni
- E.Dichter
- E.Katz
- G.Guest
- H.El-Omari
- H.Gangadharbatla
- H.Remidez
- I.Arbnor
- J.Aronson
- J.Collis
- J.Zivkovic
- K.Punch
- L. E.Garton
- L.Gallant
- M. F.Joubish
- M. R.Zaharia
- M.Cooke
- M.Phan
- M.Saunders
- M.Saunders
- M.Trusov
- N. K.Denzin
- P.Bone
- P.Eriksson
- P.Mathur
- P.Verlegh
- Q.Zafar
- R. E.Boyatzis
- R. K.Yin
- R. K.Yin
- R. K.Yin
- R. S.Solomon
- R.Emile
- R.Higie
- R.Scholz
- R.Stake
- S.Dann
- S.Diffley
- S.McDonald
- T.Mirchevska
- T.Sadeghi
- U.Schaedel
- W.Ozuem
- W.Trochim
- Publication venue
- 'IGI Global'
- Publication date
- 01/01/2016
- Field of study
No full textSocial Media and Social Identity in the Millennial Generation
- Author
- A.Biel
- A.Kirmani
- A.Macarthy
- B.Alexander
- C.Atkin
- C.Engel
- C.Fuchs
- D.Aaker
- D.Aaker
- D.Boyd
- D.Edelman
- D.Evans
- D.Hansen
- D.Hoffman
- D.Riedinger
- D.Zarrella
- E.Fischer
- E.Katz
- H.Kelley
- H.Tajfel
- I.Pentina
- J.Bernoff
- J.Eastman
- J.Fromm
- J.Gillies
- J.Hoerner
- J.Holmes
- J.Miles
- J.Rettberg
- J.Twenge
- K.Keller
- K.Keller
- K.Laudon
- K.Lemon
- K.Roberts
- L.Barron
- L.Safko
- M.Dewing
- M.Gobé
- M.Hogg
- M.Richards
- M.Solomon
- P.Arora
- P.Ballantine
- P.Barwise
- P.Burke
- P.Collin
- P.Smith
- Q.Huy
- R.Blattberg
- R.Jenkins
- S.Dutta
- S.Fournier
- S.Levy
- S.Trepte
- T.O’Reilly
- T.Rainer
- T.Tuten
- T.Weinberg
- V.Kumar
- W.Ozuem
- W.Ozuem
- W.Strauss
- W.Tsai
- Publication venue
- 'IGI Global'
- Publication date
- 01/01/2019
- Field of study
No full textReconciling Social Media with Luxury Fashion Brands
- Author
- A.Alon
- A.Bryman
- A.Mathie
- A.Rubin
- A.Saxena
- A.Schlosser
- A.Wojnicki
- B.Bickhart
- C.Anderson
- D. R.Cooper
- D.Edelman
- D.Wahyuni
- E.Dichter
- E.Katz
- G.Guest
- H.El-Omari
- H.Gangadharbatla
- H.Remidez
- I.Arbnor
- J.Aronson
- J.Collis
- J.Zivkovic
- K.Punch
- L. E.Garton
- L.Gallant
- M. F.Joubish
- M. R.Zaharia
- M.Cooke
- M.Phan
- M.Saunders
- M.Saunders
- M.Trusov
- N. K.Denzin
- P.Bone
- P.Eriksson
- P.Mathur
- P.Verlegh
- Q.Zafar
- R. E.Boyatzis
- R. K.Yin
- R. K.Yin
- R. K.Yin
- R. S.Solomon
- R.Emile
- R.Higie
- R.Scholz
- R.Stake
- S.Dann
- S.Diffley
- S.McDonald
- T.Mirchevska
- T.Sadeghi
- U.Schaedel
- W.Ozuem
- W.Trochim
- Publication venue
- 'IGI Global'
- Publication date
- 01/01/2014
- Field of study
No full textSocial Identity Matters
- Author
- A.Biel
- A.Kirmani
- A.Macarthy
- B.Alexander
- B.Ashforth
- C.Atkin
- D.Aaker
- D.Aaker
- D.Boyd
- D.Edelman
- D.Evans
- D.Hansen
- D.Hoffman
- D.Riedinger
- D.Zarrella
- E.Fischer
- E.Katz
- G.Kane
- H.Kelley
- H.Tajfel
- I.Pentina
- J.Bernoff
- J.Fromm
- J.Gillies
- J.Hoerner
- J.Holmes
- J.Li
- J.Rettberg
- K.Keller
- K.Keller
- K.Laudon
- K.Lemon
- K.Roberts
- L.Barron
- L.Safko
- M.Dewing
- M.Gobé
- M.Hogg
- M.Hogg
- M.Richards
- M.Solomon
- P.Arora
- P.Ballantine
- P.Barwise
- P.Burke
- P.Collin
- P.Smith
- Q.Huy
- R.Blattberg
- R.Jenkins
- S.Dutta
- S.Fournier
- S.Levy
- S.Trepte
- T.O'Reilly
- T.Rainer
- T.Tuten
- T.Weinberg
- V.Kumar
- W.Ozuem
- W.Ozuem
- W.Ozuem
- W.Strauss
- Y.Ren
- Publication venue
- 'IGI Global'
- Publication date
- 01/01/2020
- Field of study
No full text
