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2 research outputs found
Brands and Stories in Ads
Author
B.Kaye
D. A.Aaker
+12 more
D. A.Aaker
D.Ogilvy
E.Gaillard
F.D’amato
J.Hair
L. D.Gibson
M. C.Green
O.Serrat
P.Hopkins
R. J.Gerrig
R.Reeves
T.Kelley
Publication venue
'IGI Global'
Publication date
01/01/2021
Field of study
No full text
Crossref
An Approach to Motivation Research From Advertising Strategy
Author
A.Mitchell
B. F.Skinner
+43 more
B.Gardner
B.Gardner
C.Hopkins
C.Salmon
D. B.Holt
D.Coleman
D.Ogilvy
D.Schultz
E.Clark
E.Dichter
E.Dichter
H.Edwards
H.Joannis
H.Joannis
J. B.Watson
J. B.Watson
J. D.Fernández Gómez
J. D.Fernández Gómez
J.Séguéla
J.Wulfeck
K.Fog
K.Roberts
L.Bogart
L.Cheskin
M.Batey
M.Mark
M.Mayer
P.Feldwick
P.Martineau
R. E.Petty
R.Batra
R.Ferber
R.Reeves
R.Rosenbaum-Elliot
S. J.Levy
S.Fox
S.Freud
V.Packard
W. D.Scott
W.Arens
W.Mcjunkin
W.Meyers
W.Woods
Publication venue
'IGI Global'
Publication date
01/01/2020
Field of study
No full text
Crossref
No full text
