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2 research outputs found
Customer Relationship Management (CRM)
Author
A.Parasuraman
B.Jackson
+19 more
C.Grönroos
C.Grönroos
C.Lovelock
D. S.Johnson
D.Dalrymple
D.Ford
D.Yorke
D.Zahay
F.Buttle
F.Reichheld
F.Wang
H.Hakansson
J. G.Barnes
M.Christopher
M.Levy
S.Fournier
T.Levitt
V.Liljander
V.Zeithaml
Publication venue
'IGI Global'
Publication date
01/01/2015
Field of study
No full text
Crossref
A Literature Review of Social Media for Marketing
Author
A.Charlesworth
C.Pradiptarini
+23 more
C.Shih
D. A.Smedescu
D.Barefoot
D.Tapscott
D.Zahay
G.Foux
J.Falls
J.Jussila
J.Zimmerman
L.AlSuwaidan
L.Coles
L.Odden
M. R.Miller
M. Saravanakumar
M.Reece
N. D.Kho
N.Deepa
N.Schaffer
P. R.Smith
T. L.Tuten
T.Batum
T.Funk
W. A. S. J.Report
Publication venue
'IGI Global'
Publication date
01/01/2020
Field of study
No full text
Crossref
No full text
