Estudo de mercado de iogurte da cidade de Belo Horizonte/MG

O estudo do perfil dos consumidores e dos fatores envolvidos no processo de compra do iogurte é uma ferramenta importante na identificação dos diferentes segmentos desse mercado e de suas potencialidades. Assim, neste trabalho entrevistaram-se 387 consumidores de iogurte, residentes em Belo Horizonte - MG, que responderam os questionários estruturados. Os resultados foram analisados de forma descritiva, e para verificar a correlação entre características sociodemográficas com o perfil de consumo aplicou-se a análise de correlação de Pearson. Os resultados indicaram que o iogurte sabor morango apresenta maior aceitação pelos consumidores, que a categoria light/diet possui grande parte do seu público consumidor (54%). Segundo a pesquisa, 39,9% dos respondentes que não consomem iogurte light/diet disseram não consumi-lo por não gostar desse produto. Isto revela a importância de pesquisas para desenvolvimento de iogurte light/diet visando à melhoria da qualidade sensorial. O fato de não ver necessidade de consumir o produto foi apontado como um dos principais motivos por não consumir iogurte da categoria light/diet. A qualidade, a marca e o preço apresentaram grande importância na conquista de mercado, sendo os três principais atributos observados no momento da compra de iogurte na cidade estudada. Analisando a correlação entre consumo e fator sociodemográfico, observou-se que a renda e a idade influenciam tanto na frequência de consumo de iogurte quanto no consumo do produto na versão light/diet

Modified pubovaginal sling technique in the surgical management of female stress urinary incontinence

Objective: To assess the application of aponeurotic sling by a modified technique with direct visualization of needles in patients with stress urinary incontinence. Methods: we applied the Kings Health Questionnaire (KHQ) for quality of life, gynecological examination, urinalysis I and urine culture approximately seven days prior to the urodynamic study (UDS) and the one-hour PAD test in patients undergoing making aponeurotic sling with its passing through the retropubic route with direct visualization of the needle, PAD test and King's Helth Questionnaire before and after surgery. Results: The mean age was 50.6 years, BMI of 28 and Leak Pressure (LP) 58,5cm H2O; 89% were Caucasian. Forty-six of them were monitored for three and six months, 43 for 12 months. The objective cure rate at 12 months postoperatively was approximately 93.5%. In evaluating quality of life, we observed a significant improvement in 12 months postoperatively compared with the preoperative period. There was no no urethral/bladder injury. As adverse results, we had one persistent urinary retention (2.3%), who was submitted to urethrolysis, currently without incontinence. Conclusion: The proposed procedure is safe as for the risk of bladder or urethral injuries, promoting significant improvement in quality of life and objective cure.</div

Multinomial logit models comparing consumers' and producers' risk perception of specialty meat

There is a dichotomy of risk perception between consumers and processors of specialty meats. Studies show that consumers continue to resist these meats and perceive them as somewhat unsafe while processors perceive them to be safe. This study uses survey data from 401 consumers and 22 bison processors to evaluate the determinants of food safety risk perception gaps. Results indicate that significant food safety risk perception gaps exist between consumers and producers of bison meat. Outrage, among other factors, accounts for consumer risk perception while the number of years in business is a major determinant of producer risk perception. Consumers' food safety risk perception affects the frequency of consumption of bison meat. This creates difficulties in formulating marketing strategies and policy initiatives aimed at moving specialty meats beyond niche markets. &lsqb;EconLit citations: Q180, D190, C140.&rsqb; © 2005 Wiley Periodicals, Inc. Agribusiness 21: 375-390, 2005.