Lean Startup applied in Healthcare: A viable methodology for continuous improvement in the development of new products and services

The main objective of this research was to present the hypothesis of using Lean Startup in the healthcare segment as a way of improving the process of creation and development of new products and services in the industry. We performed a literature review on Startup, Lean, Lean Healthcare and Lean Startup. The research was characterized as exploratory, bringing a case of using the Lean Startup by the U.S. government. © IFAC.School of Engineering of Guaratinguetá (FEG-UNESP) Pontifical Catholic University of Campinas PUC, Campinas, CampinasSchool of Engineering of Lorena (EEL-USP) School of Engineering of Guaratinguetá (FEG-UNESP), GuaratinguetáSchool of Engineering of Guaratinguetá (FEG-UNESP) School of Production Engineering, CampinasSchool of Engineering of Guaratinguetá (FEG-UNESP)School of Engineering of Guaratinguetá (FEG-UNESP) Pontifical Catholic University of Campinas PUC, Campinas, CampinasSchool of Engineering of Lorena (EEL-USP) School of Engineering of Guaratinguetá (FEG-UNESP), GuaratinguetáSchool of Engineering of Guaratinguetá (FEG-UNESP) School of Production Engineering, CampinasSchool of Engineering of Guaratinguetá (FEG-UNESP