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1 research outputs found
The Effect of Incidental Advertising Exposure on Online Impulse Buying
Author
A.Channouf
A.Channouf
+22 more
A.Dijksterhuis
A.Ortony
A.Pêtre
B. J.Arneklev
B.Wittenbrink
B.Wittenbrink
C.Derbaix
C.Janiszewski
D.Rook
E.Danit
G. F.Loewenstein
J. A.Bargh
J. G.Hull
K. A.Lane
K.Kirsner
K.Vohs
M. P.Gardner
N.Donthu
P. C.Herman
R. F.Baumeister
S.Mattila
T.Hirschi
Publication venue
'IGI Global'
Publication date
01/01/2014
Field of study
No full text
Crossref
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