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1 research outputs found
The interrelationships between brand and channel choice
Author
A Ansari
Anand Bodapati
+33 more
B-K Lee
BT Ratchford
E Van Herpen
Elisa Montaguti
EMD Feit
Eric T. Bradlow
GJ Russell
GS Carpenter
J Avery
John Deighton
JS Thomas
K Jerath
Kinshuk Jerath
L Hsiao
Leonard Lee
N Kumar
PC Verhoef
Peter C. Verhoef
PJ Danaher
PM Guadagni
R Frambach
Rahul Telang
Raj Venkatesan
S Borle
S Gensler
S Valentini
Scott A. Neslin
SJ Hoch
Sonja Gensler
T Erdem
U Konus
WB Dodds
Z. John Zhang
Publication venue
'Springer Science and Business Media LLC'
Publication date
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