Advertising, Pricing & Market Structure in Competitive Matching Markets

This paper develops a model of pricing and advertising in a matching environment with capacity constrained sellers. Sellers' expenditure on directly informative advertising attracts consumers only probabilistically. Consumers who happen to observe advertisements randomize over the advertised sellers using symmetric mixed strategies. Equilibrium prices and profit maximizing advertising levels are derived and their properties analyzed, including the interplay of prices and advertising with the market structure. The model generates a unimodal (inverted U-shape) relationship between both, individual and industry advertising level, and market structure. The relationship results from a trade off between a price effect and a market structure-matching effect. We find that the decentralized market has underprovision of advertising, both for individual sellers and industry wide, and that entry is excessive relative to the efficient level. We present a quantitative analysis to highlight properties of the models and to demonstrate the extent of inefficiency.Advertising, pricing, market structure, endogenous matching, asymmetric information, efficiency.

A mobile system for active otpical pollution monitoring

The remote monitoring of atmospheric pollutants can now be performed in several ways. Laser radar techniques have proven their ability to reveal the spatial distribution of different species or particles. Classical optical techniques can also be used, but yield the average concentration over a given path and hence no range resolution. One such technique is Differential Optical Absorption Spectroscopy, DOAS. Such schemes can be used to monitor paths that a preliminary lidar investigation has shown to be of interest. Having previously had access to a mobile lidar system, a new system has been completed. The construction builds on experience from using the other system and it is meant to be more of a mobile optical laboratory than just a lidar system. A complete system description is given along with some preliminary usage. Future uses are contemplated

Milwaukie Downtown Revitalization Project: The Milwaukie Storefront (Final Report)

The Milwaukie Storefront was a one year program intended as a catalyst for the downtown and to focus attention on the potential for improved business activity. The Storefront, initiated in September of 1983, served as a technical resource, and as a coordinator and facilitator of promotional events in downtown Milwaukie. This report describes the Storefront as an organization, looking at its structure and original purpose. A review of the individual projects is presented to demonstrate the range of Storefront activities. In drawing conclusions, the report looks at whether the Storefront was able to meet its expectations and cites the accomplishments and problems that were experienced. The report finally looks at the Storefront\u27s activities and applies them in a broader perspective to small town or neighborhood commercial revitalization programs

A profissão na escola: integração dos cursos de graduação da UFSM, Campus Frederico Westphalen, com o ensino médio

Anais do 35º Seminário de Extensão Universitária da Região Sul - Área temática: ComunicaçãoFrente ao cenário de decréscimo no número de ingressantes nos cursos de graduação do campus de Frederico Westphalen da UFSM e, ao desconhecimento da gratuidade da instituição e do nome UFSM na região Médio/Alto Uruguai e Oeste Catarinense, foi criado o Fórum de Cursos de Graduação do Campus de Frederico Westphalen, com o intuito de traçar estratégias para tornar o nome do campus-FW e sua função, conhecidos na comunidade. O projeto conta com um apoio da Pró-Reitoria de Graduação, cujo qual, ganha força e nome: “SEJA UFSM-FW”, abrangendo 170 escolas da região. Nesse sentido, algumas ações de divulgação já foram desenvolvidas, como: o Seminário para Gestores Escolares, divulgação nas escolas de Frederico Westphalen no dia de aplicação das provas do Enem, participação na III Feira De Olho no Futuro: Albino Fantin, em Horizontina, além de visitas guiadas no Campus da UFSM-FW e em 13 (treze) escolas de Ensino Médio da Região até o momento e a produção de vídeos e material gráfico, voltados aos alunos de Ensino Médio. Sendo assim, este projeto visa tornar conhecido o nome UFSM-FW e ressaltar a sua grandeza, promover a socialização do Ensino Público de qualidade, estruturar ações de divulgação dos cursos e tornar o projeto uma grande escola para os alunos de todos os cursos do Campus FW. Com isso, pretende-se estimular o aumento no número candidatos às vagas na graduação da UFSM-FW, elevar a concorrência e zerar, as cerca, de 500 vagas ociosas existentes nos Curso

Correlação entre o ganho hemodinâmico obtido após a operação de varizes dos membros inferiores e a classificação da doença venosa crônica

CONTEXT: Previous studies have demonstrated improvement of venous hemodynamics after surgical treatment of primary varicose veins of the lower extremities using air plethysmography (APG). PURPOSE: To correlate the venous hemodynamics obtained by APG with the CEAP classification after surgical treatment of primary varicose veins. METHODS: We studied 63 limbs of 39 patients (35 women and 4 men) aged on average 46.3 years, operated upon at the University Hospital, Faculty of Medicine of Ribeirão Preto, University of São Paulo, during the period from January 2001 to December 2004. The 63 limbs were divided into the three following groups according to CEAP classification: group C2 + C3 (38 limbs), group C4 (15 limbs) and group C5 + C6 (10 limbs). The patients were evaluated clinically before and 30 to 40 days after surgery by preoperative duplex ultrasonography and pre- and postoperative APG. RESULTS: There was an apparent hemodynamic improvement after surgical treatment of the varicose veins in the two groups of lower severity, but the improvement was significant in the most severe group based on venous filling index. CONCLUSION : Surgical treatment was beneficial for all three groups, but the greatest hemodynamic gain was observed in the group of highest clinical severity (group C5 + C6).CONTEXTO: Estudos prévios tem demonstrado a melhora da hemodinâmica venosa após o tratamento cirúrgico das varizes primárias dos membros inferiores utilizando a pletismografia a ar (PGA). OBJETIVO: Correlacionar a hemodinâmica venosa obtida pela PGA com a classificação CEAP após tratamento cirúrgico das varizes primárias dos membros inferiores. MÉTODOS: Foram estudados 63 membros inferiores em 39 pacientes (35 mulheres e 4 homens), com idade média igual a 46,3 anos, operados no Hospital das Clínicas da Faculdade de Medicina de Ribeirão Preto da Universidade de São Paulo, no período de janeiro de 2001 a dezembro de 2004. Os 63 membros inferiores foram subdivididos em três grupos de acordo com a classificação CEAP, adotando-se o critério lesão de pele como referência, sendo: grupo C2 + C3 (38 membros) grupo C4 (15 membros) e grupo C5 + C6 (10 membros). Os pacientes foram avaliados clinicamente pré e pós-operatório (30 a 40 dias após), mapeamento dúplex pré-operatório e PGA pré e pós-operatória. RESULTADOS: Houve aparente melhora hemodinâmica após tratamento cirúrgico de varizes nos dois grupos de menor gravidade, mas foi significativa no de maior gravidade com base no índice de enchimento venoso. CONCLUSÃO: O tratamento cirúrgico beneficiou os três grupos, mas o maior ganho hemodinâmico foi observado no grupo de gravidade clínica maior (grupo C5 + C6)

Venous hemodynamic study by air plethysmography in the pre- and postoperative period of lower limb varicose veins

Contexto: O tratamento cirúrgico das varizes primárias dos membros inferiores deve proporcionar alívio da estase venosa, a fim de evitar a evolução da doença venosa para estágios de maior gravidade clínica. Objetivo: Estudar as alterações da hemodinâmica venosa em pacientes portadores de varizes primárias dos membros inferiores no pré e pós-operatório, utilizando a pletismografia a ar. Método: Foram estudados 63 membros inferiores em 39 pacientes (35 mulheres e quatro homens), com média de idade igual a 46,3 anos, operados no Hospital das Clínicas da Faculdade de Medicina de Ribeirão Preto da Universidade de São Paulo, no período de janeiro de 2001 a dezembro de 2004. Os membros inferiores foram classificados de acordo com a classificação CEAP, em critério clínico = C2 a C6 (C2 = 6, C3 = 32, C4 = 15, C5 = 7 e C6 = 3), critério etiológico = Ep, critério anatômico = As e critério fisiopatológico = Pr. Os pacientes foram avaliados por exame clínico pré e pós-operatório, mapeamento dúplex pré-operatório e pletismografia a ar pré e pós-operatória. Resultados: Houve melhora da hemodinâmica venosa no pós-operatório, demonstrada pela diminuição do índice de enchimento venoso e da fração de volume residual e aumento da fração de ejeção nos membros inferiores submetidos à operação de varizes. Conclusão: A operação venosa superficial aliviou a estase venosa e proporcionou adequado tratamento, com o objetivo de interromper a evolução fisiopatológica da doença venosa crônica, em qualquer nível de gravidade clínica.Background: Surgical treatment of primary varicose veins of the lower limbs might contribute to venous stasis relief by preventing evolution of the venous disease to worse severity stages. Objective: To study venous hemodynamic changes in patients with primary varicose veins of the lower limbs during the pre- and postoperative period using air plethysmography. Method: Sixty-three lower limbs of 39 patients (35 females and four males, mean age of 46.3 years) were evaluated. They were all operated at Hospital das Clínicas, Faculdade de Medicina de Ribeirão Preto, Universidade de São Paulo, between January 2001 and December 2004. Lower limbs were classified according to the CEAP classification: clinical criteria = C2 to C6 (C2 = 6, C3 = 32, C4 = 15, C5 = 7 and C6 = 3), etiologic criteria = Ep, anatomic criteria = As, and pathophysiological criteria = Pr. The patients were submitted to pre- and postoperative clinical examination, preoperative duplex scan and pre- and postoperative air plethysmography. Results: Improvement in venous hemodynamics was observed after surgery, confirmed by reduction in the venous filling index and residual volume fraction and increase in the ejection fraction in the lower limbs submitted to varicose vein surgery. Conclusion: Superficial varicose vein stripping contributed to venous stasis relief and provided appropriate treatment, preventing pathophysiological evolution of chronic venous disease independently of clinical severity

Synthesis of customized petroleum-replica fuel molecules by targeted modification of free fatty acid pools in Escherichia coli.

This is the final version of the article. Available from National Academy of Sciences via the DOI in this record.Data deposition: The synthetic nucleotide sequences reported in this paper have been deposited in GenBank database (accession nos. JQ901708, JQ901709, and JQ901710).Biofuels are the most immediate, practical solution for mitigating dependence on fossil hydrocarbons, but current biofuels (alcohols and biodiesels) require significant downstream processing and are not fully compatible with modern, mass-market internal combustion engines. Rather, the ideal biofuels are structurally and chemically identical to the fossil fuels they seek to replace (i.e., aliphatic n- and iso-alkanes and -alkenes of various chain lengths). Here we report on production of such petroleum-replica hydrocarbons in Escherichia coli. The activity of the fatty acid (FA) reductase complex from Photorhabdus luminescens was coupled with aldehyde decarbonylase from Nostoc punctiforme to use free FAs as substrates for alkane biosynthesis. This combination of genes enabled rational alterations to hydrocarbon chain length (Cn) and the production of branched alkanes through upstream genetic and exogenous manipulations of the FA pool. Genetic components for targeted manipulation of the FA pool included expression of a thioesterase from Cinnamomum camphora (camphor) to alter alkane Cn and expression of the branched-chain α-keto acid dehydrogenase complex and β-keto acyl-acyl carrier protein synthase III from Bacillus subtilis to synthesize branched (iso-) alkanes. Rather than simply reconstituting existing metabolic routes to alkane production found in nature, these results demonstrate the ability to design and implement artificial molecular pathways for the production of renewable, industrially relevant fuel molecules.This work was supported by a grant from Shell Research Ltd. and a Biotechnology and Biological Sciences Research Council (BBSRC) Industry Interchange Partnership grant (to J.L.)